Koganpage (5 Ergebnisse)

Softcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.…

Hardcover. Zustand: Fine. Leichte Gebrauchsspuren; Leichte Verschmutzung / Farbtonveränderung. Packed with tips & warnings of potential hazards, this text is suitable for managers or anyone who has to deal with difficult colleagues or the public. It well help you to enjoy difficult people, unlock them, influence them & improve their performance.…

Broschiert. Zustand: Gut. 293 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 490. …

Taschenbuch. Zustand: Gut. 176 Seiten. Im inneren des Buches wurde teils mit Marker gearbeitet. Ansonsten befindet sich das Buch im guten Zustand. BS1143 Sprache: Deutsch Gewicht in Gramm: 335.

2014, 409pp, paperback, uitstekende staat.