Kogan page jun 2025 (26 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - If you're an aspirational manager, how can you up your game, so that you become a great leader Many people get promoted because they are good managers. But when they get into a leadership role, they struggle. And in today's world, it's never been truer that what got you to being a good manager, won't necessarily provide you with the right tools to become a great leader.The Mindset of Success is a guide to help you fill your potential. Award-winning leadership author, Jo Owen, explains that extraordinary leaders are naturally able to transform, motivate teams and positively disrupt. Using real-world examples of inspirational leaders, he explains that what they all have in common is that they act differently because they think differently.The third edition of this international bestseller identifies seven leadership mindsets common to all great leaders: high aspiration; courage; resilience; being positive; accountability; collaboration; focused on growth. And the good news is that all of these can be learnt.There is a way which is guaranteed to help you go from being a good manager to a great leader. That's having the leadership mindset. This book will you show you how to develop it.…

Taschenbuch. Zustand: Neu. Neuware - Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to:- Apply principles for building long-lasting, profitable customer relationships- Implement strategies to build trust and deliver value-driven sales solutions- Optimize organizational support by enhancing leadership, teamwork and collaboration- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO- And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development.…

Taschenbuch. Zustand: Neu. Neuware - Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestlé, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers.…

Taschenbuch. Zustand: Neu. Neuware - For an organization to be successful, it is important for all of its teams to be more than the sum of their parts and for the organization's team to be more than the sum of the teams. An ability to quickly and agilely team with all stakeholders is essential. Written by an expert author team with combined experience of more than 70 years, this is an indispensable guide for all coaching professionals. It covers the need for team of teams coaching, the benefits of this approach and how to build and implement a team of teams coaching strategy. There is also guidance on how to develop a teaming culture in the organization, building internal team coaching capacity and what to consider when exploring external coaching support. This book also explores how to use a team of teams approach with all business stakeholders and strategic partners as well as advice on how to embed inclusion in coaching activity when working with diverse teams across different cultures and geographies. This practical guide is supported by extensive global research with more than 70 organizations from different sectors as well as the authors own' work on team of teams coaching with leading organizations. Written for mid-level and senior coaches, this is an evidence-based guide that will help these professionals implement this teaming approach in their organization to achieve improved performance and gain competitive advantage. …

Taschenbuch. Zustand: Neu. Neuware - Looking to understand the science behind modern shopping and lead retail innovation The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development.…

Taschenbuch. Zustand: Neu. Neuware -If you're an aspirational manager, how can you up your game, so that you become a great leader Many people get promoted because they are good managers. But when they get into a leadership role, they struggle. And in today's world, it's never been truer that what got you to being a good manager, won't necessarily provide you with the right tools to become a great leader. The Mindset of Success is a guide to help you fill your potential. Award-winning leadership author, Jo Owen, explains that extraordinary leaders are naturally able to transform, motivate teams and positively disrupt. Using real-world examples of inspirational leaders, he explains that what they all have in common is that they act differently because they think differently. The third edition of this international bestseller identifies seven leadership mindsets common to all great leaders: high aspiration; courage; resilience; being positive; accountability; collaboration; focused on growth. And the good news is that all of these can be learnt. There is a way which is guaranteed to help you go from being a good manager to a great leader. That's having the leadership mindset. This book will you show you how to develop it.eucomply OÜ, Pärnu mnt 139b-14, 11317 Tallinn Englisch.…

Taschenbuch. Zustand: Neu. Neuware - How can senior leaders harness cultural relevance to drive resilient, future-ready brands Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness. …

Taschenbuch. Zustand: Neu. Neuware - Redefining Information Security shows security and technology leaders how to build a security-driven culture that not only safeguards but actively propels businesses forward, enabling innovation and growth in the face of an evolving digital business and threat landscape. This book pioneers a transformative approach that shields organizations from risks but also actively leverages them to drive competitive advantages. Redefining Information Security addresses the technical aspects of cybersecurity in addition to the organizational culture, leadership, communication, education and human factors that make up the integral components of a successful security strategy. It offers a strong emphasis on practical implementation, providing actionable guidance and tools to apply proactive security strategies. Redefining Information Security offers insights on integrating security into technology roadmaps and leveraging it as a growth catalyst. It introduces innovative risk management strategies, allowing organizations to navigate uncertainties while maintaining a robust security posture. This guide presents a wealth of real-word examples that provide insights into how organizations at the forefront of security innovation integrate and embed security within their strategic vision and explores how security can evolve to meet the challenges of tomorrow's digital landscape.…

Buch. Zustand: Neu. Neuware - International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.…

Taschenbuch. Zustand: Neu. Neuware -Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to:- Apply principles for building long-lasting, profitable customer relationships- Implement strategies to build trust and deliver value-driven sales solutions- Optimize organizational support by enhancing leadership, teamwork and collaboration- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO- And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career developmentGPSR Enquiries, eucomply OÜ, 392 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestlé, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers.GPSR Enquiries, eucomply OÜ, 296 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -For an organization to be successful, it is important for all of its teams to be more than the sum of their parts and for the organization's team to be more than the sum of the teams. An ability to quickly and agilely team with all stakeholders is essential. Written by an expert author team with combined experience of more than 70 years, this is an indispensable guide for all coaching professionals. It covers the need for team of teams coaching, the benefits of this approach and how to build and implement a team of teams coaching strategy. There is also guidance on how to develop a teaming culture in the organization, building internal team coaching capacity and what to consider when exploring external coaching support. This book also explores how to use a team of teams approach with all business stakeholders and strategic partners as well as advice on how to embed inclusion in coaching activity when working with diverse teams across different cultures and geographies. This practical guide is supported by extensive global research with more than 70 organizations from different sectors as well as the authors own' work on team of teams coaching with leading organizations. Written for mid-level and senior coaches, this is an evidence-based guide that will help these professionals implement this teaming approach in their organization to achieve improved performance and gain competitive advantage.GPSR Enquiries, eucomply OÜ, 328 pp. Englisch. …

Taschenbuch. Zustand: Neu. Neuware -Redefining Information Security shows security and technology leaders how to build a security-driven culture that not only safeguards but actively propels businesses forward, enabling innovation and growth in the face of an evolving digital business and threat landscape. This book pioneers a transformative approach that shields organizations from risks but also actively leverages them to drive competitive advantages. Redefining Information Security addresses the technical aspects of cybersecurity in addition to the organizational culture, leadership, communication, education and human factors that make up the integral components of a successful security strategy. It offers a strong emphasis on practical implementation, providing actionable guidance and tools to apply proactive security strategies. Redefining Information Security offers insights on integrating security into technology roadmaps and leveraging it as a growth catalyst. It introduces innovative risk management strategies, allowing organizations to navigate uncertainties while maintaining a robust security posture. This guide presents a wealth of real-word examples that provide insights into how organizations at the forefront of security innovation integrate and embed security within their strategic vision and explores how security can evolve to meet the challenges of tomorrow's digital landscape.GPSR Enquiries, eucomply OÜ, 312 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Learn how to develop successful procurement strategies that meet the needs of the business, customers and suppliers, and lead their implementation using insights from industry leaders Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to implement a successful procurement strategy. The expert author team present practical advice and guidance underpinned by an extensive range of real-world case studies including Walmart, IKEA, NASA, Nike and Tesla. This fourth edition offers the latest insights into the future of procurement with the increased implementation of AI and new digital technologies like automation. This new edition also covers new approaches to risk management and resilience in light of new digital advancements. The key issues affecting the procurement function are covered throughout and readers are shown how to develop, deliver and sustain procurement performance with clear and accessible guidance.…

Buch. Zustand: Neu. Neuware -International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.eucomply OÜ, Pärnu mnt 139b-14, 11317 Tallinn 472 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Learn how to develop successful procurement strategies that meet the needs of the business, customers and suppliers, and lead their implementation using insights from industry leaders Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to implement a successful procurement strategy. The expert author team present practical advice and guidance underpinned by an extensive range of real-world case studies including Walmart, IKEA, NASA, Nike and Tesla. This fourth edition offers the latest insights into the future of procurement with the increased implementation of AI and new digital technologies like automation. This new edition also covers new approaches to risk management and resilience in light of new digital advancements. The key issues affecting the procurement function are covered throughout and readers are shown how to develop, deliver and sustain procurement performance with clear and accessible guidance.GPSR Enquiries, eucomply OÜ, Englisch.…

Taschenbuch. Zustand: Neu. Neuware -If you're an aspirational manager, how can you up your game, so that you become a great leader Many people get promoted because they are good managers. But when they get into a leadership role, they struggle. And in today's world, it's never been truer that what got you to being a good manager, won't necessarily provide you with the right tools to become a great leader. The Mindset of Success is a guide to help you fill your potential. Award-winning leadership author, Jo Owen, explains that extraordinary leaders are naturally able to transform, motivate teams and positively disrupt. Using real-world examples of inspirational leaders, he explains that what they all have in common is that they act differently because they think differently. The third edition of this international bestseller identifies seven leadership mindsets common to all great leaders: high aspiration; courage; resilience; being positive; accountability; collaboration; focused on growth. And the good news is that all of these can be learnt. There is a way which is guaranteed to help you go from being a good manager to a great leader. That's having the leadership mindset. This book will you show you how to develop it. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestlé, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers. 296 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to:- Apply principles for building long-lasting, profitable customer relationships- Implement strategies to build trust and deliver value-driven sales solutions- Optimize organizational support by enhancing leadership, teamwork and collaboration- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO- And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development 392 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Redefining Information Security shows security and technology leaders how to build a security-driven culture that not only safeguards but actively propels businesses forward, enabling innovation and growth in the face of an evolving digital business and threat landscape. This book pioneers a transformative approach that shields organizations from risks but also actively leverages them to drive competitive advantages. Redefining Information Security addresses the technical aspects of cybersecurity in addition to the organizational culture, leadership, communication, education and human factors that make up the integral components of a successful security strategy. It offers a strong emphasis on practical implementation, providing actionable guidance and tools to apply proactive security strategies. Redefining Information Security offers insights on integrating security into technology roadmaps and leveraging it as a growth catalyst. It introduces innovative risk management strategies, allowing organizations to navigate uncertainties while maintaining a robust security posture. This guide presents a wealth of real-word examples that provide insights into how organizations at the forefront of security innovation integrate and embed security within their strategic vision and explores how security can evolve to meet the challenges of tomorrow's digital landscape. 312 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -For an organization to be successful, it is important for all of its teams to be more than the sum of their parts and for the organization's team to be more than the sum of the teams. An ability to quickly and agilely team with all stakeholders is essential. Written by an expert author team with combined experience of more than 70 years, this is an indispensable guide for all coaching professionals. It covers the need for team of teams coaching, the benefits of this approach and how to build and implement a team of teams coaching strategy. There is also guidance on how to develop a teaming culture in the organization, building internal team coaching capacity and what to consider when exploring external coaching support. This book also explores how to use a team of teams approach with all business stakeholders and strategic partners as well as advice on how to embed inclusion in coaching activity when working with diverse teams across different cultures and geographies. This practical guide is supported by extensive global research with more than 70 organizations from different sectors as well as the authors own' work on team of teams coaching with leading organizations. Written for mid-level and senior coaches, this is an evidence-based guide that will help these professionals implement this teaming approach in their organization to achieve improved performance and gain competitive advantage. 328 pp. Englisch. …

Buch. Zustand: Neu. Neuware -International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice. 472 pp. Englisch.…

Buch. Zustand: Neu. Neuware - Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to: Apply principles for building long-lasting, profitable customer relationships Implement strategies to build trust and deliver value-driven sales solutions Optimize organizational support by enhancing leadership, teamwork and collaboration Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development.…

Taschenbuch. Zustand: Neu. Neuware -Learn how to develop successful procurement strategies that meet the needs of the business, customers and suppliers, and lead their implementation using insights from industry leaders Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to implement a successful procurement strategy. The expert author team present practical advice and guidance underpinned by an extensive range of real-world case studies including Walmart, IKEA, NASA, Nike and Tesla. This fourth edition offers the latest insights into the future of procurement with the increased implementation of AI and new digital technologies like automation. This new edition also covers new approaches to risk management and resilience in light of new digital advancements. The key issues affecting the procurement function are covered throughout and readers are shown how to develop, deliver and sustain procurement performance with clear and accessible guidance. Englisch.…

Buch. Zustand: Neu. Neuware - How can senior leaders harness cultural relevance to drive resilient, future-ready brands Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness.…

Buch. Zustand: Neu. Neuware - Looking to understand the science behind modern shopping and lead retail innovation The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development.…