John wiley sons okt 2002 (25 Ergebnisse)
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Taschenbuch. Zustand: Neu. Neuware - In The Hydrogen Economy, best-selling author Jeremy Rifkin takes us on an eye-opening journey into the next great commercial era in history. He envisions the dawn of a new economy powered by hydrogen that will fundamentally change the nature of our market, political and social institutions, j…ust as coal and steam power did at the beginning of the industrial age.Rifkin observes that we are fast approaching a critical watershed for the fossil-fuel era, with potentially dire consequences for industrial civilization. Experts had been saying that we had another forty or so years of cheap available crude oil left. Now, however, some of the world s leading petroleum geologists are suggesting that global oil production could peak and begin a steep decline much sooner, as early as the end of this decade, sending oil prices through the roof.While the fossil fuel era is entering its sunset years, a new energy regime is being born that has the potential to remake civilization. Hydrogen is the most basic and ubiquitous element in the universe. It is the stuff of the stars and of our sun and, when properly harnessed, it is the 'forever fuel.' It never runs out and produces no harmful CO2 emissions. Commercial fuel-cells powered by hydrogen are just now being introduced into the market for home, office and industrial use. The major automakers have spent more than two billion dollars developing hydrogen cars, buses, and trucks, and the first mass-produced vehicles are expected to be on the road in just a few years.In the new era, says Rifkin, every human being could become the producer as well as the consumer of his or her own energy - so called 'distributed generation.' When millions of end-users connect their fuel-cells into local, regional, and national hydrogen energy webs (HEWs), using the same design principles and smart technologies that made possible the World Wide Web, they can begin to share energy - peer-to-peer - creating a new decentralized form of energy use.Hydrogen has the potential to end the world s reliance on imported oil and help diffuse the dangerous geopolitical game being played out between Muslim militants and Western nations. It will dramatically cut down on carbon dioxide emissions and mitigate the effects of global warming. And because hydrogen is so plentiful and exists everywhere on earth, every human being could be 'empowered,' making it the first truly democratic energy regime in history.
Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
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Taschenbuch. Zustand: Neu. Neuware - Marketing research is vital to part of organizational effectiveness in today s highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won t Break the Bank, Alan Andreasen shows readers how to get the info…rmation they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization s budget.
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Buch. Zustand: Neu. Neuware - The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech securityKevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his re…lease from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, 'It takes a thief to catch a thief.'Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.
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Taschenbuch. Zustand: Neu. Neuware - 'The writing is beautiful, the ideas persuasive, and the picture it paints of the process of careful observation is one that every writer should read. . . . A rich and wonderful book.'- American Journal of Education A landmark contribution to the field of research methodology, this remarkable… book illuminates the origins, purposes, and features of portraiture-placing it within the larger discourse on social science inquiry and mapping it onto the broader terrain of qualitative research.
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Taschenbuch. Zustand: Neu. Neuware - This popular anthology of twentieth-century art theoretical textshas now been expanded to take account of new research, and toinclude significant contributions to art theory from the 1990s.\* New edition of this popular anthology of twentieth-centuryart-theoretical texts.\* Now updated to inc…lude the results of new research, togetherwith significant contributions from the 1990s.\* Includes writings by critics, philosophers, politicians andliterary figures.\* The editors provide contextual introductions to 340 texts.\* Complements Art in Theory 1648-1815 and Art in Theory1815-1900 to create a complete survey of the theoriesunderpinning the development of art in the modern period.
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Taschenbuch. Zustand: Neu. Neuware - In The Philosophic Consultant, acclaimed business consultant, philosopher, and author Peter Koestenbaum links deep insights of philosophy with practical business issues. Throughout this one-of-a-kind resource, Koestenbaum shows consultants and human resource practitioners how they can foster…philosophical leadership within their organizations to positively affect the business environment. The book promises tangible results-- credibility, trust, and thoughtful attention-- and demonstrates how to apply philosophy, share knowledge with others, and use this newfound thoughtfulness to achieve bottom-line results.
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Taschenbuch. Zustand: Neu. Neuware - Multiculturalism in Global Society explores the concepts and debates surrounding the complex modern phenomenon of multiculturalism, and its varied effects on the advanced industrial nations of the world. With remarkable clarity and concision, it focuses on the interrelated ties of ethnicity,…race, and nationalism in a world where globalizing processes have made such ties increasingly important in economic, political, and cultural terms. Students and scholars looking for the most up-to-date approach to understanding multiculturalism in a global perspective will find this to be an engaging, penetrating, and illuminating text.
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Buch. Zustand: Neu. Neuware - 'The Volatility Course' ist ein praktischer Wegweiser durch das Labyrinth der heutigen instabilen Märkte. In extrem schwankungsanfälligen Märkten geht es schnell mal eben in einer Woche oder an einem Tag 10% rauf oder runter. Um hier erfolgreich zu handeln, ist ein spezielles Know-How erforderlich.D…ieses Buch vermittelt Aktien- und Optionshändlern genau dieses Know-How. Zunächst geben die Autoren eine fundierte Einführung in das Thema Marktvolatilität einschließlich ihrer Ursachen. Sie entwickeln eine umfassende Übersicht, aus der genau hervorgeht, wie man Schwankungen erkennt. Darüber hinaus vermitteln sie bewährte Strategien und Tools, mit deren Hilfe man die Schwankungsbreite messen und Pläne erstellen kann, die auf verschiedenste Marktbedingungen zugeschnitten sind. Das begleitende Arbeitsbuch 'The Volatility Course Workbook' enthält eine Fülle von Übungsaufgaben, die den Leser Schritt für Schritt mit den erläuterten Strategien vertraut machen, bevor er sie in den Märkten praktisch umsetzt.
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Taschenbuch. Zustand: Neu. Neuware - Formal Semantics: The Essential Readings is a collection of seminal papers that have shaped the field of formal semantics in linguistics.
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Taschenbuch. Zustand: Neu. Neuware - Designed as both a contribution to original research and as a stimulating and accessible text, this volume is a helpful, reliable, responsive and adaptable resource for students of Chaucer at all levels.
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Buch. Zustand: Neu. Neuware - This much-needed handbook offers conflict resolution professionals working (or planning to work) in foreign countries a critical, step-by-step guide for dealing with difficult and potentially dangerous disputes in other nations. The editors, John Paul Lederach and Janice Moomaw Jenner, have gathered… a stellar panel of seasoned experts who illustrate how to approach international peacebuilding with effective actions and approaches gained through experience that will contribute ultimately to a more positive outcome. Based on the experience of the contributors-- work as global peace brokers, the book includes a wide array of guidelines, pragmatic approaches, and models of constructive, culturally appropriate ways to respond to conflict.
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Buch. Zustand: Neu. Neuware - Understand derivatives in a nonmathematical wayFinancial Derivatives, Third Edition gives readers a broad working knowledge of derivatives. For individuals who want to understand derivatives without getting bogged down in the mathematics surrounding their pricing and valuation Financial Derivatives,… Third Edition is the perfect read. This comprehensive resource provides a thorough introduction to financial derivatives and their importance to risk management in a corporate setting.
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Buch. Zustand: Neu. Neuware - PRAISE FOR ACHIEVING BUSINESS VALUE FROM TECHNOLOGY'Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT inve…stment and provides a clear A-Z methodology for business to bridge this gap. This book is clearly written for all levels and backgrounds in business management and is a must-do for those whose business involves IT, is considering IT, or would like to significantly tailor IT investments for their economic advantage.'-Professor Richard P. Wool, University of DelawarePresident and CEO, Cara Plastics Inc.'Tony Murphy addresses the difficult question of the value of IT investments head on. He translates an elegant theory into effective practice. The case studies in the book effectively reinforce his key messages.'-Dr. Dermot MoynihanSenior Vice President, World Wide Chemical Development, GlaxoSmithKline'This book is the answer to most CIOs' need for a well-structured, pragmatic, and easily implemented set of tools and practices designed to answer the universal problem of managing and measuring IT's contribution to the business. Tony Murphy's unique blend of practical experience, industry best practice, and excellent communication skills provides the reader with a valuable-and highly readable-guide on how best to achieve that elusive objective of reliably realizing the business benefits of IT investments.'-Michael RiceGroup Director of IT, Kerry Group plc'At Oxfam we are one year into a three-year IT strategy based on the principles Tony Murphy lays out in this book, and there is a real, positive difference in how IT is perceived, and in its real strategic position within the organization. If you have ever wondered just how you can gain strategic alignment for your IT function, and then how to make the practical link to IT investment for the organization, Tony has provided a framework that joins them both.'-Simon JenningsHead of Information Systems, Oxfam GB.
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Buch. Zustand: Neu. Neuware - Work Careers brings together a stellar panel of experts from the fields of industrial and organizational psychology, counseling and clinical psychology, social psychology, organizational behavior, and human resource management. This volume offers a comprehensive exploration of how an individual s ca…reer unfolds from early childhood through retirement. Based on the most recent findings and current research, the volume also focuses on changes in the societal and organizational contexts of career development and reveals how context shapes and constrains individual career decisions.
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Taschenbuch. Zustand: Neu. Neuware - We all want our horses to be able to perform to the best of their ability and we know that an effective training regime has many facets. The horse must be worked correctly, fed a balanced ration, mentally and physically healthy and well looked after. This book examines a further aspect of the… horse's performance: it is designed to help all horse owners and riders to understand how a horse moves and how its anatomy helps, or hinders, the horse's athletic ability.First, the book uses sequences of photographs and detailed anatomical drawings to show the systems of support and movement at each phase of each of the horse's gaits. The walk, trot, canter, gallop and jump are all examined, and the effect of the rider on the horse evaluated so that the rider can take appropriate action to avoid hindering the horse. Tips are provided throughout on ways in which the horse's life can be made easier, such as saddle fitting, warming up and cooling down procedures.
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Taschenbuch. Zustand: Neu. Neuware - Equine exercise physiology is an area that has been subject tomajor scientific advances over the last 30 years, largely due tothe increased availability of high-speed treadmills and techniquesfor recording physiological function during exercise. Despite thescientific advances, many riders and… trainers are still usinglittle more than experience and intuition to train their horses.The aim of this book is to sort the fact from the fiction forthe benefit of those involved in training, managing or working withhorses, and to provide an up-to-date summary of the state of playin equine exercise physiology. Scientific theories are explainedfrom first principles, with the assumption that the reader has noprevious scientific background. The book is designed to savecompetitors and trainers a lot of time and effort trying to extractinformation in piecemeal fashion from a host of reference sources.For the first time, everything you need to know about exercisingand training horses is here in one text.
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Taschenbuch. Zustand: Neu. Neuware - This book is a timely assessment of 20 years of progress in the field of housing economics and its application to policy and practice. Two decades on from the publication of Duncan Maclennan s influential Housing Economics, 16 leading housing experts - both academics and policy makers from ac…ross the world - now honour Maclennan s contributions.The chapters here present a contemporary survey of key issues in housing, from urban housing markets and sub-market modelling, to the economics of social housing, the basis for housing planning, economic analysis of neighbourhoods, and the connections between academic work and policy development.For students, researchers and practitioners in housing, urban economics and social policy, Housing Economics and Public Policy . provides up to date and comprehensive reviews of major areas of the housing economics literature. sheds light on the economic, social and spatial processes that affect housing. includes discussion of major areas of cutting edge housing economics research and identifies continuing gaps. presents a synthesis of housing economics research on both sides of the Atlantic. assesses the impact of theory on policy and practice.
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Buch. Zustand: Neu. Neuware - This cultural history challenges the standard depiction of the 1660s as the beginning of a new age of stability, demonstrating that the decade following the Restoration was just as complex and exciting as the revolutionary years that preceded it.
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Buch. Zustand: Neu. Neuware - Virtual Reality Telecommunication Systems (VRTS) will transmit human verbal and nonverbal communication messages, therefore human to network interface considerations are essential. The VRTS will attempt to capture the entire human body by a set of sensors at the transmitting end and will convey thes…e feelings to the human body at the receiving end with actuators.This book provides a broad overview of the current research in the area of creating future VRTS as well as presenting developments in closely-related areas. While many excellent articles have been written on specific applications of Virtual Reality in general, there is little at present that covers the scope of the entire telecommunications network. This book describes the role that VRTS will play in the telecommunications networks of the future. It offers not only a high-level overview of undergoing research, but also a detailed analysis of prototype implementations.\* The first comprehensive book that covers the full scope of VRTS in the context of telecommunications and offers a guide to employing Virtual Reality in telecommunications networks\* Offers an in-depth discussion of this hot topic\* Considers the emergence of both new network architectures and the trend toward convergence between the public switched telephone network and the Internet\* Accompanying FTP site with software demos and video footage\* Features the shared knowledege and latest findings of top researchers from companies/universities such as NTT Cyber Space Labs (Japan), Lucent Technologies (USA) and QMW (GB)Essential reading for experienced researchers and network planners, engineers and visualisation engineers, as well as advanced undergraduate/graduate students studying electronic engineering, communications technology and computer science.
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Buch. Zustand: Neu. Neuware - Pharmaceutical Ethics is an important text, which aims to provide the ethical guidelines much needed by the pharmaceutical industry. By focusing on many of the central issues such as the ethical aspects of clinical trials, informed consent, physician or patient choice and pharmaceutical advertising,… this text will provide very good coverage of an area which perhaps still lacks coherent instruction.\* Covers ethical issues involved in the testing and use of pharmaceuticals on human beings\* Investigates issues such as whether choice of drug should lie with the physician or the patient\* Looks at a wide variety of subjects connected with pharmaceutical ethics.\* Focuses specifically on the issues surrounding the pharmaceutical industry, not medicine in general.\* Fulfils an important need in the Pharmaceutical Industry.
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Buch. Zustand: Neu. Neuware - This is the first text on language in communication written from a social psychological perspective that sets issues in their broader biological, sociological and cultural contexts.
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Buch. Zustand: Neu. Neuware - The scope and importance of colour image science has grown rapidly in recent years. In parallel with the proliferation of consumer imaging products, the capabilities of colour displays, printers and digital cameras increase. New challenges for colour image science are emerging as cross-media image r…eproduction is applied in Internet and multimedia displays, motion pictures, digital television and augmented-reality systems. Colour Image Science takes an interdisciplinary approach, combining aspects of human vision with colour image capture, processing and reproduction: \* Colour Vision - How we see and remember colours \* Multispectral Imaging - Capturing and storing images in more than 3 channels \* Image Processing - Correcting image colours and accessing databasess \* Gamut Mapping - How to render colours in cross-media image reproduction \* Image Quality - Metrics and methods for assessing images Colour Image Science will appeal to a wide readership, including scientists and engineers involved in the research and development of colour imaging products. It will also be a valuable reference text for post-graduate students in computer science, digital imaging and multimedia programmes.; Zusammengefasst in einem Band, herausgegeben von zwei führenden Spezialisten vom Color and Imaging Institute an der University of Derby, finden Sie hier die Proceedings der Conference of Color Imaging Science (April 2000). Neue Standards und Forschungsergebnisse werden vorgestellt. Sie erfahren, wie sich praxistaugliche und nützliche Imaging-Produkte entwickeln lassen, die die vielfältigen Anforderungen digitaler Medien erfüllen.
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Taschenbuch. Zustand: Neu. Neuware - The fields of nanoscale science, engineering, and technology, more widely known as nanotechnology, have experienced an explosion of interest, both scientific and industrial, over the past decade. This book is a compilation of articles and papers previously published by ACerS on the topic of n…anotechnology. Information on research and development, manufacturing, and marketing will provide an excellent reference resource for those involved in this field. This collection includes 40 articles and papers from the Journal of the American Ceramic Society, Ceramic Transactions (CTs), Ceramic Engineering and Science Proceedings (CESP) and the American Ceramic Society Bulletin.
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Buch. Zustand: Neu. Neuware - 'Understanding English Grammar' presents a linguistic introduction to the structure of English that is accessible to students who have had little or no opportunity to study the language.
Verlag: John Wiley & Sons Okt 2002, 2002
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Buch. Zustand: Neu. Neuware - Whole journals are devoted to catalysis and books describe the various catalysts. However it is very difficult to find detailed protocols offering information on where to source catalysts, how to store them, how to activate them for the synthesis, how to perform the actual synthesis and how to recyc…le the catalysts out of the synthesis process.This new series of books (accompanied by CD-ROM) addresses all these issues. Each volume publishes approximately 40 detailed procedures and makes use of different catalysts. They are classified according to the type of reaction they are catalysing and in addition a section included incorporates reviews, comparisons between the different types of catalysts and highlights from research in the previous year.It includes approximately 40 detailed procedures and describes the use of different catalysts and is classified according to the type of reaction they perform.The chemist has a vast choice of high-tech catalysts to use when working in fine chemical synthesis but the catalysts are hard to use and require both skill and experience to handle properly. This book contains tested and validated procedures and provides a unique resource for chemists who work in organic chemistry.
