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  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    0745696473 / 9780745696478

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 27,81

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    Taschenbuch. Zustand: Neu. Neuware - Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high-tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a 'good thing'.Is Technology Good For Education offers a critical counterpoint to this received wisdom, challenging some of the central ways in which digital technology is presumed to be positively affecting education. Instead Neil Selwyn considers what is being lost as digital technologies become ever more integral to education provision and engagement. Crucially, he questions the values, agendas and interests that stand to gain most from the rise of digital education.This concise, up-to-the-minute analysis concludes by considering alternate approaches that might be capable of rescuing and perhaps revitalizing the ideals of public education, while not denying the possibilities of digital technology altogether.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119210933 / 9781119210931

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Are you complying with health and safety regulations in the workplace Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles That's where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations. Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job The list goes on - and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more. Offers an easy-to-follow overview for getting started with health and safety Provides tips and advice for planning your health and safety management Includes guidance on monitoring and reviewing your health and safety systems Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations You can't afford to run a business that doesn't provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119953219 / 9781119953210

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Demystify the core concepts of cognitive psychology Written specifically for psychology students - and not other academics - Cognitive Psychology For Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides readers with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material. Cognitive Psychology For Dummies follows the structure of a typical university course, which makes it the perfect supplement for students in need of a clear and enjoyable overview of the topic. The complexities of a field that explores internal mental processes - including the study of how people perceive, remember, think, speak, and solve problems - can be overwhelming for first-year psychology students. This practical resource cuts through the academic-speak to provide a clear understanding of the most important elements of cognitive psychology. Obtain a practical understanding of the core concepts of cognitive psychology Supplement required course reading with clear and easy-to-understand overviews Gain confidence in your ability to apply your knowledge of cognitive psychology Prepare for upcoming exams or topic discussions Cognitive Psychology For Dummies is the perfect resource for psychology students who need a clear and readable overview of the core concepts of cognitive psychology.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119224853 / 9781119224853

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! 'Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.'-David Raab, Founder at Raab Associates 'If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.'-Megan Heuer, Vice President and Group Director, SiriusDecisions 'Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.'-Joe Chernov, VP of Marketing at InsightSquared 'Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.'-Scott Brinker, Author of Hacking Marketing 'Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.'-Sean Zinsmeister, Senior Director of Product Marketing, Infer 'The book may be titled '.for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.'-Scott Vaughan, CMO, Integrate.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    0730327000 / 9780730327004

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 31,24

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    Taschenbuch. Zustand: Neu. Neuware - A practical toolkit for handling workplace conflict and difficult conversations Dealing with the Tough Stuff is the business leader's critical guide to handling difficult conversations in the workplace. Based on the science of human behaviour - both verbal and nonverbal - this book is packed full of practical and pragmatic strategies for managing conflict situations. You'll learn a variety of diagnostics, models and processes that you can start using today, and you'll benefit from expert tips, tricks and tools for leading important conversations with empathy and assertiveness. This updated second edition includes new material on key conversations with distance workers, as well as within the context of a fast-growth company, and a broad selection of real-world case studies from a diverse array of workplaces. Backed by contemporary psychological theory and time-tested amongst thousands of leaders, these highly relevant suggestions give you the power to deal with the tough stuff effectively and compassionately. The human element plays a large part in the manager's role, yet many lack the training needed to deal with people effectively. This book helps you understand what makes people tick, and helps you develop the human skills you need to manage. - Achieve clarity and directness in your communications - Deal with anger, stubbornness and defensiveness - Develop the skills to manage immediate crises - Set priorities, and build a foundation of strong communication Avoiding the tough stuff can be extremely costly for managers, staff and the business as a whole. No one enjoys these conversations, but they are inevitable - and the right set of skills goes a long way toward making them run smoothly, with greater results out the other side. Dealing with the Tough Stuff is your indispensable primer on human behaviour, and effectively navigating tough conversations at work.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119281083 / 9781119281085

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it-as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right 'sales DNA' in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    0745668380 / 9780745668383

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 33,34

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    Taschenbuch. Zustand: Neu. Neuware - This exciting new book presents the field of social demography, animating the study of population with a vibrant sociological imagination. Gregg Lee Carter provides multiple demonstrations of how taking a demographic perspective can give us a better understanding of social phenomena once thought to be largely the products of culture, politics, or the economy.Five key chapters concentrate on (1) the social and individual determinants of fertility, mortality, and migration; (2) the social and individual impacts of changing levels of fertility, mortality, and migration; and (3) the impacts of overpopulation on the environment, and how changes in the environment, in turn, impact the human condition, especially regarding migration. What gives these analyses coherence is how each emphasizes the ways in which demographic forces both reflect and limit individual choices.Written in a straightforward and engaging style, and without getting bogged down in academic debates, this concise book is the ideal introduction and primer for courses in social demography and population and society.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119189136 / 9781119189138

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 33,57

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    Taschenbuch. Zustand: Neu. Neuware - Britain's number-one guide to mastering the art and science of bookkeepingAccurate bookkeeping is crucial to the success of every business--but few people relish in this highly detailed task. Luckily, this new edition of Bookkeeping For Dummies simplifies every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, this straight-talking guide takes the intimidation out of bookkeeping and shows you how to make it your best friend in business.Fully updated to include the latest coverage of accounting practices and bookkeeping software, this new edition of Bookkeeping For Dummies features tons of practical exercises to get you up and running with what you need to keep your books balanced, your finances in order and the tax inspector off your back.\* Find updated bookkeeping templates and resources available via download\* Manage day-to-day records like sales and purchases\* Produce Profit and Loss Statements and Balance Sheets\* Prepare year-end documents with confidence and easeFrom the importance of keeping a paper trail to the best ways to keep payroll rolling--and everything in between--this is the ideal resource for anyone looking to learn the bookkeeping ropes.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    111897459X / 9781118974599

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - A fully-revised and updated new edition of a bestselling book designed to help parents, teachers, and counsellors support young people suffering from anxiety.\* Offers an array of innovative strategies organized into the authors' four-step 'COPE' program, which has undergone more than 20 years of successful field testing\* Each strategy is accompanied by a set of activities contextualized with full details of the appropriate age level, materials needed, suggested setting, and a template script\* Presents a straightforward account of anxiety, the most prevalent clinical diagnosis in young people, written with a careful balance of scientific evidence and benevolence\* Features a brand new chapter on preschoolers and a companion website that includes instructional MP3 recordings and a wealth of additional resources.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1444336657 / 9781444336658

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - This innovative new history examines in-depth how the growing popularity of large-scale international survey exhibitions, or 'biennials', has influenced global contemporary art since the 1950s. Provides a comprehensive global history of biennialization from the rise of the European star-curator in the 1970s to the emergence of mega-exhibitions in Asia in the 1990s Introduces a global array of case studies to illustrate the trajectory of biennials and their growing influence on artistic expression, from the Biennale de la Méditerranée in Alexandria, Egypt in 1955, the second Havana Biennial of 1986, New York's Whitney Biennial in 1993, and the 2002 Documenta11 in Kassel, to the Gwangju Biennale of 2014 Explores the evolving curatorial approaches to biennials, including analysis of the roles of sponsors, philanthropists and biennial directors and their re-shaping of the contemporary art scene Uses the history of biennials as a means of illustrating and inciting further discussions of globalization in contemporary art.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    111921887X / 9781119218876

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - A front-line industry insider's look at the financial technology explosionThe FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers and investors with the answers they need to capitalize on this lucrative market. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned.The financial technology sector is booming, and entrepreneurs, bankers, consultants, investors and asset managers are scrambling for more information: Who are the key players What's driving the explosive growth What are the risks This book collates insights, knowledge and guidance from industry experts to provide the answers to these questions and more.\* Get up to speed on the latest industry developments\* Grasp the market dynamics of the 'fintech revolution'\* Realize the sector's potential and impact on related industries\* Gain expert insight on investment and entrepreneurial opportunitiesThe fintech market captured over US$14 billion in 2014, a three-fold increase from the previous year. New startups are popping up at an increasing pace, and large banks and insurance companies are being pushed toward increasing digital operations in order to survive. The financial technology sector is booming and The FINTECH Book is the first crowd-sourced book on the subject globally, making it an invaluable source of information for anybody working in or interested in this space.…

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    EUR 38,93

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    Buch. Zustand: Neu. Neuware - The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.\* Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers\* Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more\* Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking\* Develop your own big data strategy by accessing additional reading materials at the end of each chapter.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119109973 / 9781119109976

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - The Sociology of Islam provides an accessible introduction to this emerging field of inquiry, teaching and debate. The study is located at the crucial intersection between a variety of disciplines in the social sciences and the humanities. It discusses the long-term dynamics of Islam as both a religion and as a social, political and cultural force.The volume focuses on ideas of knowledge, power and civility to provide students and readers with analytic and critical thinking frameworks for understanding the complex social facets of Islamic traditions and institutions. The study of the sociology of Islam improves the understanding of Islam as a diverse force that drives a variety of social and political arrangements. Delving into both conceptual questions and historical interpretations, The Sociology of Islam is a transdisciplinary, comparative resource for students, scholars, and policy makers seeking to understand Islam's complex changes throughout history and its impact on the modern world.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118788842 / 9781118788844

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 43,93

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    Buch. Zustand: Neu. Neuware - Positive Psychology and Change explores how areas of positive psychology such as strengths, flow, and psychological capital can be applied to the everyday challenges of leading a dynamic and adaptive work community, and how collaborative group approaches to transformational change can be combined with a positive mindset to maintain optimism and motivation in an unpredictable working environment.\* Articulates a unique vision for organizational leadership in the 21st century that combines positive psychology, Appreciative Inquiry (AI), and collaborative group technologies\* Focuses on four specific co-creative approaches (Appreciative Inquiry, Open Space, World Café and SimuReal) and the ways in which they surpass traditional methods for organizational change\* Explains the latest theory, research, and practice, and translates it into concrete, actionable ideas for meeting the day-to-day challenges of effective and adaptive leadership and management\* Includes learning features such as boxed text, short case studies, stories, and cartoons.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1119109140 / 9781119109143

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - An essential revision guide for final year dental students applying for their dental foundation training within NHS practices. Situational Judgement Tests for Dentists offers a step-by-step guide to the dental foundation training application process. Including example Situational Judgement Tests and Scenario questions and written by recent graduates and the Clinical Academic Lead at King's College London Dental Institute, this handy guide will help you navigate the application and interview process with confidence.Key features include:\* The only Situational Judgement Test book available for dentists\* Offers a wealth of practice questions with detailed answers\* Covers useful tips on the dental foundation training application process.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    111902336X / 9781119023364

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 46,59

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    Taschenbuch. Zustand: Neu. Neuware - A concise, pocket-sized, rapid reference handbook on all key areas of midwifery, aimed at students and newly qualified staff.\* Covers a broad range of midwifery topics which are mapped against the 6Cs essential to compassionate midwifery care\* Each section is structured around the key criteria used in midwifery examinations\* Bite-sized information supported by the latest evidence-base, making it the perfect revision tool for OSCEs and written examinations\* Every chapter includes key points, essentials of midwifery care, professional accountability, and links to further resources.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    0631212973 / 9780631212973

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Introduction to Catholic Theology is an accessible but in-depth examination of the ways in which Catholic theology is rooted in and informs Catholic practice.\* Weaves together discussion of the Bible, historical texts, reflections by important theologians, and contemporary debates for a nuanced look at belief and practice within the Catholic faith\* Provides an overview of all major theological areas, including scriptural, historical, philosophical, systematic, liturgical, and moral theology\* Appropriate for students at all levels, assuming no prior knowledge yet providing enough insight and substance to interest those more familiar with the topic\* Written in a dynamic, engaging style by two professors with more than 50 years of classroom experience between them.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    1405150637 / 9781405150637

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 48,47

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    Taschenbuch. Zustand: Neu. Neuware - Black is Beautiful identifies and explores the most significant philosophical issues that emerge from the aesthetic dimensions of black life, providing a long-overdue synthesis and the first extended philosophical treatment of this crucial subject. - The first extended philosophical treatment of an important subject that has been almost entirely neglected by philosophical aesthetics and philosophy of art - Takes an important step in assembling black aesthetics as an object of philosophical study - Unites two areas of scholarship for the first time - philosophical aesthetics and black cultural theory, dissolving the dilemma of either studying philosophy, or studying black expressive culture - Brings a wide range of fields into conversation with one another- from visual culture studies and art history to analytic philosophy to musicology - producing mutually illuminating approaches that challenge some of the basic suppositions of each - Well-balanced, up-to-date, and beautifully written as well as inventive and insightful - Winner of The American Society of Aesthetics Outstanding Monograph Prize 2017.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    111891080X / 9781118910801

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 49,04

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    Taschenbuch. Zustand: Neu. Neuware.

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118947835 / 9781118947838

    Serie: Buch 51 von 75 - At a Glance

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 49,25

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    Taschenbuch. Zustand: Neu. Neuware.

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1119265703 / 9781119265702

    • Hardcover

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    Buch. Zustand: Neu. Neuware - The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.\* Get inside the customer's head with deep consumer research\* Constantly improve your campaigns based on feedback and interactions\* Integrate digital activities across channels, including traditional marketing\* Build campaigns based on customer choice and controlDigital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118921925 / 9781118921920

    • Softcover

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    EUR 54,57

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    Taschenbuch. Zustand: Neu. Neuware - Writing Built Environment Dissertations and Projects will help you to write a good dissertation or project by giving you a good understanding of what should be included, and showing you how to use data collection and analysis tools in the course of your research. Addresses prominent weaknesses in under-graduate dissertations including weak data collection; superficial analysis and poor reliability and validity Includes many more in-depth examples making it easy to understand and assimilate the concepts presented Issues around study skills and ethics are embedded throughout the book and the many examples encourage you to consider the concepts of reliability and validity Second edition includes a new chapter on laboratory based research projects Supporting website with sample statistical calculations and additional examples from a wider range of built environment subjects. …

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118629523 / 9781118629529

    • Softcover

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    EUR 64,47

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    Taschenbuch. Zustand: Neu. Neuware - A fully illustrated, concise and accessible introduction to the study of dentistry - Central title in the At a Glance series for dentistry students - Covers the entireundergraduate clinical dentistry curriculum - Topics presented as clear double-page spreads in the recognizable At a Glance style - Contributions from leading figures across the field of dentistry - Companion website with self-assessment MCQs and further reading.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118936116 / 9781118936115

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 65,80

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    Taschenbuch. Zustand: Neu. Neuware - While diagnosis with a neurological condition may not be life-threatening, it can have significant impact on everyday life and on participation in activities. Occupational therapists must be able to fully consider the physical, cognitive, emotional, psychological and behavioural problems which may occur as a consequence of a neurological disorder, and understand the impact of diagnosis from a person-centred perspective. Occupational Therapy and Neurological Conditions incorporates theoretical, clinical and research evidence to support occupational therapists in the management of people with neurological conditions.\* Covers the key symptoms of neurological conditions and the biological basis of these within the ICF framework\* Provides an overview of therapy and management for all neurological conditions\* Includes key occupational therapy theory\* Case studies root concepts in real-life practice\* End-of-chapter self-evaluation questions help test understandingOccupational Therapy and Neurological Conditions is the ideal resource to support students, newly-qualified practitioners, and occupational therapists looking for an overview or introduction to this key area of practice.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2016, 2016

    1118879406 / 9781118879405

    • Softcover

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    Zustand: Neu

    EUR 59,15

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    Taschenbuch. Zustand: Neu. Neuware - Drawing is an important means to analyse information and develop rigorous arguments both conceptually and visually. Going beyond the how-to drawing manual, this book provides an instrumental approach to drawing, especially computer-generated drawings; it outlines how drawings should be used to convey clear and analytical information in the process of design, as well as the communication and discussion of a project. In depth examples are provided how to communicate effectively. The final section demonstrates how to transform case-studies, directly connecting an analytical approach with the design process.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    1119277655 / 9781119277651

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 71,05

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    Taschenbuch. Zustand: Neu. Neuware - Learn how to attack and defend the world's most popular web server platformLinux Server Security: Hack and Defend presents a detailed guide for experienced admins, aspiring hackers and other IT professionals seeking a more advanced understanding of Linux security. Written by a 20-year veteran of Linux server deployment this book provides the insight of experience along with highly practical instruction.The topics range from the theory of past, current, and future attacks, to the mitigation of a variety of online attacks, all the way to empowering you to perform numerous malicious attacks yourself (in the hope that you will learn how to defend against them). By increasing your understanding of a hacker's tools and mindset you're less likely to be confronted by the all-too-common reality faced by many admins these days: someone else has control of your systems.\* Master hacking tools and launch sophisticated attacks: perform SQL injections, deploy multiple server exploits and crack complex passwords.\* Defend systems and networks: make your servers invisible, be confident of your security with penetration testing and repel unwelcome attackers.\* Increase your background knowledge of attacks on systems and networks and improve all-important practical skills required to secure any Linux server.The techniques presented apply to almost all Linux distributions including the many Debian and Red Hat derivatives and some other Unix-type systems. Further your career with this intriguing, deeply insightful, must-have technical book. Diverse, broadly-applicable and hands-on practical, Linux Server Security: Hack and Defend is an essential resource which will sit proudly on any techie's bookshelf.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    1119049601 / 9781119049609

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 71,76

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    Buch. Zustand: Neu. Neuware - A practical, comprehensive manual for assessment design and implementationAssessment in Student Affairs, Second Edition offers a contemporary look at the foundational elements and practical application of assessment in student affairs. Higher education administration is increasingly called upon to demonstrate organizational effectiveness and engage in continuous improvement based on information generated through systematic inquiry. This book provides a thorough primer on all stages of the assessment process. From planning to reporting and beyond, you'll find valuable assessment strategies to help you produce meaningful information and improve your program. Combining and updating the thoroughness and practicality of Assessment in Student Affairs and Assessment Practice in Student Affairs, this new edition covers design of assessment projects, ethical practice, student learning outcomes, data collection and analysis methods, report writing, and strategies to implement change based on assessment results. Case studies demonstrate real-world application to help you clearly see how these ideas are used effectively every day, and end-of-chapter discussion questions stimulate deeper investigation and further thinking about the ideas discussed. The instructor resources will help you seamlessly integrate this new resource into existing graduate-level courses.Student affairs administrators understand the importance of assessment, but many can benefit from additional direction when it comes to designing and implementing evaluations that produce truly useful information. This book provides field-tested approaches to assessment, giving you a comprehensive how-to manual for demonstrating--and improving--the work you do every day.\* Build your own assessment to demonstrate organizational effectiveness\* Utilize quantitative and qualitative techniques and data\* Identify metrics and methods for measuring student learning\* Report and implement assessment findings effectivelyAccountability and effectiveness are the hallmarks of higher education administration today, and they are becoming the metrics by which programs and services are evaluated. Strong assessment skills have never been more important. Assessment in Student Affairs gives you the knowledge base and skill set you need to shine a spotlight on what you and your organization are able to achieve.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118561538 / 9781118561539

    Serie: Buch 3 von 8 - TOPA Topics in Paleobiology

    • Softcover

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    Taschenbuch. Zustand: Neu. Neuware - Cetaceans (whales, dolphins, and porpoises) have fascinated and bewildered humans throughout history. Their mammalian affinities have been long recognized, but exactly which group of terrestrial mammals they descend from has, until recently, remained in the dark. Recent decades have produced a flurry of new fossil cetaceans, extending their fossil history to over 50 million years ago. Along with new insights from genetics and developmental studies, these discoveries have helped to clarify the place of cetaceans among mammals, and enriched our understanding of their unique adaptations for feeding, locomotion and sensory systems. Their continuously improving fossil record and successive transformation into highly specialized marine mammals have made cetaceans a textbook case of evolution - as iconic in its own way as the origin of birds from dinosaurs. This book aims to summarize our current understanding of cetacean evolution for the serious student and interested amateur using photographs, drawings, charts and illustrations. …

  • Sprache: Englisch

    Verlag: John Wiley & Sons Mai 2016, 2016

    1118854314 / 9781118854310

    Serie: Buch 6 von 13 - IEEE PCS Professional Engineering Communication

    • Softcover

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    Taschenbuch. Zustand: Neu. Neuware - College teaches you to be a good engineer. But it's likely that your college engineering courses didn't have time to teach you how to effectively contribute your ideas or how to transition to management or leadership. This book provides you with those missing tools. - Identify patterns of behavior that don't serve you (or your organization) well and change them - Create a plan of action that will allow for personal change that will impact your professional work - Hone the ways that your technical work can be seen positively inside your organization - Promote the talents and skills of the team players around you - Become a flexible, supportive, and positive asset.…

  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Mai 2016, 2016

    1118867610 / 9781118867617

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    EUR 71,12

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    Taschenbuch. Zustand: Neu. Neuware.