John wiley sons jun 2015 (72 Ergebnisse)

Buch. Zustand: Neu. Neuware - The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.\* Define the new customer-purchasing journey\* Identify and influence the new consumer\* Engage, nurture, and utilize brand advocates to spread your message\* Position your organization to win in the new marketplaceAs customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan, Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.…

Taschenbuch. Zustand: Neu. Neuware - A super practical guide to building a successful business by spending ninety minutes a day on the stuff that really matters.Have you got a brilliant business idea, but are not sure how to find the time to start making it a reality Or perhaps you have your dream up and running but you need help to grow Join best-selling author and multi-award winning entrepreneur, Nigel Botterill, and his co-author Martin Gladdish, as they explore the history, wisdom and uncanny natural phenomena that surrounds each 90 minute chunk of time that we live in and equip you with the tools to think big, grow fast and build your successful business in those 90-minute chunks!Build Your Business in 90 Minutes A Day reveals lessons from the true stories of everyday entrepreneurs who dedicate 90 minutes a day to building their success. Woven amongst these inspirational tales are the remarkable accounts of world-changing events from English history, space and popular culture, that were determined in just 90 minutes. Amidst pages of startling science fact surrounding this magical number, you will learn just how powerful it can be when applied to your life. An hour and a half will never seem quite the same again.Nigel has built eight separate million pound+ businesses from scratch and won a shed full of awards in the process. No one knows better than him what it takes to build big businesses fast!\* Designed to be read in just 90 minutes (plus a few extra bits)\* Packed with tools to help you think big, grow fast and build a successful business\* A mixture of wisdom, teaching and success stories from Nigel Botterill and the entrepreneurs he has helped.…

Taschenbuch. Zustand: Neu. Neuware - Fresh, creative strategies guaranteed to enliven online training101 Ways to Make Learning Active Beyond the Classroom provides proven, practical strategies, activities, and tips for those tasked with facilitating training in any subject area among alternative settings. Based on the best-selling Active Training approach, these methods have been designed by recognized experts, and are guaranteed to enliven any learning event. Readers will find a toolkit of ready-to-use exercises and tips for organizing, conducting, and delivering active learning, in alternative settings on the job or around the world. The book is organized in a way that allows trainers to quickly and easily identify strategies that hold the most promise for specific situations. Each strategy is illustrated with a case example that demonstrates the concepts in action. Two hundred tips organized in twenty how-to lists will prove invaluable for using Twitter, coaching virtually, encouraging informal learning, opening interactive virtual learning sessions, and much more. Coverage includes best practices for social media and informal learning, common e-learning tools, as well as guidance toward using a full gamut of tools from gamification and simulation to serious games and m-learning.Active training encourages participants to use their brains to study ideas, solve problems, and apply what they've learned. It's a fast-paced, fun, supportive, and personally engaging environment. This book shows training facilitators the proven techniques that help learners get more out of the material.\* Design a more engaging learning environment\* Improve delivery with optimized technology\* Utilize effective learning tools and practical strategies\* Learn best practices for social media, coaching, virtual learning, and moreLearners need to figure things out by themselves, ask questions, practice skills, and transfer skills and knowledge to the job. With proven strategies designed by industry leaders, 101 Ways to Make Learning Active Beyond the Classroom is the indispensable guide to the design and delivery of effective alternative ways to learn.…

Taschenbuch. Zustand: Neu. Neuware - THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If it's good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn't it good enough for you 'This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.' -- Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman'Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation - though 'praxis'. This is jammed with great case studies and 52 actionable strategies.' -- Stephen Maher, Chairman, The Marketing Society and CEO, MBA'Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.' -- David Abraham, CEO Channel 4 PLC. Willshire, John V. (illustrator).…

Taschenbuch. Zustand: Neu. Neuware - 'Getting Results' ist ein praktischer und innovativer Leitfaden für das Erzielen besserer Ergebnisse. Schritt für Schritt wird hier gezeigt, wie das Betriebsergebnis weiter gesteigert werden kann, indem man Aktivitäten unternehmensweit auf die anvisierten Ziele ausrichtet, eine positive und leistungsfördernde Arbeitsumgebung schafft und ständig Verbesserungen durchführt. Die Autoren stützen ihre Ausführungen auf umfangreiche Forschungsergebnisse und Informationen aus Gesprächen mit über 1.200 Managern. Mit einer Fülle anschaulicher Fallstudien. Dieser Band ist Teil der angesehenen Reihe 'University of Michigan Business School'.…

Taschenbuch. Zustand: Neu. Neuware - A Nazareth Manifesto is an eloquent and impassioned ecumenical proposal for re-envisioning Christianity's approach to social engagement away from working 'for' the people to being 'with' them.\* Questions the effectiveness of the current trend of intervention as a means of fixing the problems of people in distressed and disadvantaged circumstances\* Argues that Jesus spent 90% of his life simply being among the people of Nazareth, sharing their hopes and struggles, therefore Christians should place a similar emphasis on being alongside people in need rather than hastening to impose solutions\* Written by a respected priest and broadcaster and renowned Christian ethicist and preacher\* Supported by historical, contemporary, exegetical and anecdotal illustrations.…

Taschenbuch. Zustand: Neu. Neuware - The call for our schools and universities to develop ethical leaders has never been stronger. This volume offers new approaches to equipping our student leaders with the skills, competencies, and courage to act in an ethical manner, even in the face of peer pressure, tradition, or convention. Each chapter includes: - Ideas and strategies to help student leaders become more ethically fit - Ways to challenge students to pursue what is ethical and right rather than simply avoiding what is wrong or illegal - Examples of words, phrases, and red flag situations, along with effective responses, that can be practiced and taught - Six different leadership models to help understand the dynamics and potentials of ethics-related leadership The Jossey-Bass quarterly report series New Directions for Student Leadership explores leadership concepts and pedagogical topics of interest to high school and college leadership educators. Issues are grounded in scholarship and feature practical applications and best practices in youth and adult leadership education.…

Taschenbuch. Zustand: Neu. Neuware - Geriatric Medicine at a Glance logically presents the core principles of geriatric medicine, including mechanisms of ageing, changes in physiology commonly seen in older adults, and the clinical management and treatment of the key medical presentations affecting older patients. It provides a thorough overview of the essential required core knowledge, mapped to the British Geriatrics Society undergraduate curriculum on ageing.Geriatric Medicine at a Glance:- Is fully aligned with the newly developed British Geriatric Society curriculum on ageing for undergraduate medical students- Explains the relevant concepts associated with ageing in addition to the common medical presentations seen in older adults- Includes the perspective of nurses and other allied health professionals- Features 'best of five' MCQ self-assessment questionsGeriatric Medicine at a Glance will help address the uncertainty often experienced by medical students and junior doctors when dealing with older patients.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Sex: Vice and Love from Antiquity to Modernity examines the impact that sexual fantasies about the classical world have had on modern Western culture.\* Offers a wealth of information on sex in the Greek and Roman world\* Correlates the study of classical sexuality with modern Western cultures\* Identifies key influential themes in the evolution of erotic discourse from antiquity to modernity\* Presents a serious and thought-provoking topic with great accessibility.…

Taschenbuch. Zustand: Neu. Neuware - Written by top practitioner-scholars who bring a critical yet empathetic eye to the topic, this textbook provides a comprehensive look at peace and violence in seven world religions. - Offers a clear and systematic narrative with coverage of Buddhism, Christianity, Confucianism, Hinduism, Islam, Judaism, and Native American religions - Introduces a different religion and its sacred texts in each chapter; discusses ideas of peace, war, nonviolence, and permissible violence; recounts historical responses to violence; and highlights individuals within the tradition working toward peace and justice - Examines concepts within their religious context for a better understanding of the values, motivations, and ethics involved - Includes student-friendly pedagogical features, such as enriching end-of-chapter critiques by practitioners of other traditions, definitions of key terms, discussion questions, and further reading sections. …

Taschenbuch. Zustand: Neu. Neuware - This new Dictionaryfeatures a thoughtfully collated collection of over 150 jargon-free definitions of key terms and concepts in postcolonial theory. - Features a brief introduction to postcolonial theory and a list of suggested further reading that includes the texts in which many of these terms originated - Each entry includes the origins of the term, where traceable; a detailed explanation of its perceived meaning; and examples of the term's use in literary-cultural texts - Incorporates terms and concepts from multiple disciplines, including anthropology, literary studies, science, economics, globalization studies, politics, and philosophy - Provides an ideal companion text to the forthcoming Postcolonial Studies: An Anthology, which is also edited by Pramod K. Nayar, a highly-respected authority in the field.…

Taschenbuch. Zustand: Neu. Neuware - Currents in Language Learning is a biennial book series published by Wiley and the Language Learning Research Club at the University of Michigan. It provides programmatic state-of-the-art overviews of current issues in the language sciences and their applications in first, second, and bi/multilingual language acquisition in naturalistic and tutored contexts. It brings together disciplinary perspectives from linguistics, psychology, education, anthropology, sociology, cognitive science, and neuroscience.…

Taschenbuch. Zustand: Neu. Neuware - The Wiley-Blackwell Handbook of Schema Therapy provides a comprehensive overview of developments in the theory, diagnosis, treatment, research, implementation, and management of schema therapy. Presents a comprehensive overview of schema therapy - goes far beyond all previous books on the subject to cover theoretical, research and practical perspectives Covers the latest developments, including work on mindfulness and borderline personality disorder, as well as new applications of schema therapy beyond personality disorders Includes chapters by leaders in the field including Wendy Behary and Arnoud Arntz, as well as a foreword by Jeffrey Young, the founder of schema therapy.…

Buch. Zustand: Neu. Neuware - Can Islamic finance save the global system Islamic Finance and the New Financial System describes how the adoption of Islamic finance principles in future regulatory decisions could help prevent future shocks in the global financial system. Using illustrations and examples to highlight key points in recent history, this book discusses the causes of financial crises, why they are becoming more frequent and increasingly severe, and how the new financial system will incorporate elements of Islamic finance - whether deliberately or not. With an introspective look at the system and an examination of the misconceptions and deficiencies in theory vs. practice, readers will learn why Islamic finance has not been as influential as it should be on the larger global system. Solutions to these crises are thoroughly detailed, and the author puts forth a compelling argument about what can be expected in the future.Despite international intervention and global policy changes, the financial system remains in a fragile state. There is an argument to be made about integrating Islamic finance into the new system to facilitate stronger resilience, and this book explains the nuts and bolts of the idea while providing the reader with a general understanding of Islamic finance.\* Understand the key principles of Islamic finance\* Examine the history of the current financial system\* Discover how Islamic finance can help build a new debt-free economy\* Learn how Islamic finance theory doesn't always dictate practiceAlthough Islamic finance is a growing market, it is still a foreign concept to many. Those within the Islamic finance circles wonder why the system has yet to gain broader appeal despite its ability to create a strong and well-balanced economy. Islamic Finance and the New Financial System provides clever analysis and historical background to put the issues into perspective.…

Taschenbuch. Zustand: Neu. Neuware - A sleeker, more comprehensive approach to construction projectsBIM and Construction Management, Second Edition is a complete integration guide, featuring practical advice, project tested methods and workflows, and tutorials for implementing Building Information Modeling and technology in construction. Updated to align with the latest software editions from Autodesk, Trimble and Bentley, this book provides a common sense approach to leveraging BIM to provide significant value throughout a project's life cycle. This book outlines a results-focused approach which shows you how to incorporate BIM and other technologies into all phases of construction management, such as:Project planning: Set up the BIM project to succeed right from the start by using the right contracts, the right processes and the right technologyMarketing: How to exceed customer expectations and market your brand of BIM to win.Pre-construction: Take a practical approach to engineer out risks in your project by using the model early to virtually build and analyze your project, prior to physical construction.Construction: Leverage the model throughout construction to build safer and with better quality.Field work: Learn how mobile technologies have disrupted the way we work in the field to optimize efficiencies and access information faster.Closeout: Deliver a better product to your customer that goes beyond the physical structure and better prepares them for future operations.Additionally, the book provides a look at technology trends in construction and a thoughtful perspective into potential use cases going forward.BIM and Construction Management, Second Edition builds on what has changed in the construction landscape and highlights a new way of delivering BIM-enabled projects. Aligning to industry trends such as Lean, integrated delivery methods, mobile platforms and cloud-based collaboration this book illustrates how using BIM and technology efficiently can create value.…

Buch. Zustand: Neu. Neuware - An in-depth examination of Google's innovative approach to M&ASemi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned.Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success.\* Learn why corporate M&A activity often fails to add value\* Delve deep into the complex dimensions of M&A integration\* Discover what Google has learned through specific deals\* Consider innovative integration methods that foster synergyGoogle is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A to provide insight into successful strategy for the modern market. …

Taschenbuch. Zustand: Neu. Neuware - Mathematics for Physicists is a relatively short volume covering all the essential mathematics needed for a typical first degree in physics, from a starting point that is compatible with modern school mathematics syllabuses. Early chapters deliberately overlap with senior school mathematics, to a degree that will depend on the background of the individual reader, who may quickly skip over those topics with which he or she is already familiar. The rest of the book covers the mathematics that is usually compulsory for all students in their first two years of a typical university physics degree, plus a little more. There are worked examples throughout the text, and chapter-end problem sets.Mathematics for Physicists features: - Interfaces with modern school mathematics syllabuses - All topics usually taught in the first two years of a physics degree - Worked examples throughout - Problems in every chapter, with answers to selected questions at the end of the book and full solutions on a website This text will be an excellent resource for undergraduate students in physics and a quick reference guide for more advanced students, as well as being appropriate for students in other physical sciences, such as astronomy, chemistry and earth sciences.…

Taschenbuch. Zustand: Neu. Neuware - A COMPANION TO WOMEN IN THE ANCIENT WORLD A Companion to Women in the Ancient World is the first interdisciplinary, methodologically based collection of readings to address the study of women in the ancient world while weaving textual, visual, and archaeological evidence into its approach. Prominent scholars tackle the myriad problems inherent in the interpretation of the evidence, and consider the biases and interpretive categories inherited from centuries of scholarship. Essays and case studies cover an unprecedented breadth of chronological and geographical range, genres, and themes. Illuminating and insightful, A Companion to Women in the Ancient World both challenges preconceived notions and paves the way for new directions in research on women in antiquity.…

Taschenbuch. Zustand: Neu. Neuware - Dr. Brewer presents a complete guide to international virtual team communication with the most up-to-date research developments in the engineering workplace on a global scale, and a problem-solving approach to using and communicating in virtual teams. - Presents guidelines heavily based on empirical data - Application of virtual team communication guidelines to the field of engineering - Provides strategies and sample projects for teaching.…

Taschenbuch. Zustand: Neu. Neuware - Methods for managing complex software construction following the practices, principles and patterns of Domain-Driven Design with code examples in C#This book presents the philosophy of Domain-Driven Design (DDD) in a down-to-earth and practical manner for experienced developers building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the implementation patterns and best practices for shaping a maintainable solution space. You will learn how to build effective domain models through the use of tactical patterns and how to retain their integrity by applying the strategic patterns of DDD. Full end-to-end coding examples demonstrate techniques for integrating a decomposed and distributed solution space while coding best practices and patterns advise you on how to architect applications for maintenance and scale.\* Offers a thorough introduction to the philosophy of DDD for professional developers\* Includes masses of code and examples of concept in action that other books have only covered theoretically\* Covers the patterns of CQRS, Messaging, REST, Event Sourcing and Event-Driven Architectures\* Also ideal for Java developers who want to better understand the implementation of DDD.…

Taschenbuch. Zustand: Neu. Neuware -Methods for managing complex software construction following the practices, principles and patterns of Domain-Driven Design with code examples in C# This book presents the philosophy of Domain-Driven Design (DDD) in a down-to-earth and practical manner for experienced developers building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the implementation patterns and best practices for shaping a maintainable solution space. You will learn how to build effective domain models through the use of tactical patterns and how to retain their integrity by applying the strategic patterns of DDD. Full end-to-end coding examples demonstrate techniques for integrating a decomposed and distributed solution space while coding best practices and patterns advise you on how to architect applications for maintenance and scale. - Offers a thorough introduction to the philosophy of DDD for professional developers - Includes masses of code and examples of concept in action that other books have only covered theoretically - Covers the patterns of CQRS, Messaging, REST, Event Sourcing and Event-Driven Architectures - Also ideal for Java developers who want to better understand the implementation of DDDWiley-VCH GmbH, Boschstraße 12, 69469 Weinheim 800 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Readers of this accessible book - now in a revised and updated new edition - are taken on a conceptual journey which passes every milestone and important feature of the HACCP landscape at a pace which is comfortable and productive. The information and ideas contained in the book will enable food industry managers and executives to take their new-found knowledge into the workplace for use in the development and implementation of HACCP systems appropriate for their products and manufacturing processes.The material is structured so that the reader can quickly assimilate the essentials of the topic. Clearly presented, this HACCP briefing includes checklists, bullet points, flow charts, schematic diagrams for quick reference, and at the start of each section the authors have provided useful key points summary boxes. HACCP: a Food Industry Briefing is an introductory-level text for readers who are unfamiliar with the subject either because they have never come across it or because they need to be reminded. The book will also make a valuable addition to material used in staff training and is an excellent core text for HACCP courses.…

Taschenbuch. Zustand: Neu. Neuware - A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change\* Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change\* Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts\* Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses\* Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level.…

Taschenbuch. Zustand: Neu. Neuware - This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst accounting information is immensely valuable for planning, decision making and control, users need to recognize the assumptions behind, and the limitations of, particular accounting techniques. As in the previous editions, Accounting for Managers combines theory with practical examples and contemporary case studies drawn from real business situations across a wide range of manufacturing, retail and service industries. Accounting for Managers is an ideal companion for postgraduate and undergraduate students, as well as non-financial managers in executive education courses seeking a better understanding of the role played by accounting and how it affects their organization and business unit.…

Buch. Zustand: Neu. Neuware - A unique, in-depth guide to options pricing and valuing their greeks, along with a four dimensional approach towards the impact of changing market circumstances on optionsHow to Calculate Options Prices and Their Greeks is the only book of its kind, showing you how to value options and the greeks according to the Black Scholes model but also how to do this without consulting a model. You'll build a solid understanding of options and hedging strategies as you explore the concepts of probability, volatility, and put call parity, then move into more advanced topics in combination with a four-dimensional approach of the change of the P&L of an option portfolio in relation to strike, underlying, volatility, and time to maturity. This informative guide fully explains the distribution of first and second order Greeks along the whole range wherein an option has optionality, and delves into trading strategies, including spreads, straddles, strangles, butterflies, kurtosis, vega-convexity , and more. Charts and tables illustrate how specific positions in a Greek evolve in relation to its parameters, and digital ancillaries allow you to see 3D representations using your own parameters and volumes.The Black and Scholes model is the most widely used option model, appreciated for its simplicity and ability to generate a fair value for options pricing in all kinds of markets. This book shows you the ins and outs of the model, giving you the practical understanding you need for setting up and managing an option strategy.\* Understand the Greeks, and how they make or break a strategy\* See how the Greeks change with time, volatility, and underlying\* Explore various trading strategies\* Implement options positions, and moreRepresentations of option payoffs are too often based on a simple two-dimensional approach consisting of P&L versus underlying at expiry. This is misleading, as the Greeks can make a world of difference over the lifetime of a strategy. How to Calculate Options Prices and Their Greeks is a comprehensive, in-depth guide to a thorough and more effective understanding of options, their Greeks, and (hedging) option strategies.…

Taschenbuch. Zustand: Neu. Neuware - The Wiley-Blackwell Handbook of Individual Differences provides a comprehensive, up-to-date overview of recent research, current perspectives, practical applications, and likely future developments in individual differences.\* Brings together the work of the top global researchers within the area of individual differences, including Philip L. Ackerman, Ian J. Deary, Ed Diener, Robert Hogan, Deniz S. Ones and Dean Keith Simonton\* Covers methodological, theoretical and paradigm changes in the area of individual differences\* Individual chapters cover core areas of individual differences including personality and intelligence, biological causes of individual differences, and creativity and emotional intelligence.…

Taschenbuch. Zustand: Neu. Neuware - A Companion to Sophocles presents the first comprehensive collection of essays in decades to address all aspects of the life, works, and critical reception of Sophocles. - First collection of its kind to provide introductory essays to the fragments of his lost plays and to the remaining fragments of one satyr-play, the Ichneutae, in addition to each of his extant tragedies - Features new essays on Sophoclean drama that go well beyond the current state of scholarship on Sophocles - Presents readings that historicize Sophocles in relation to the social, cultural, and intellectual world of fifth century Athens - Seeks to place later interpretations and adaptations of Sophocles in their historical context - Includes essays dedicated to issues of gender and sexuality; significant moments in the history of interpreting Sophocles; and reception of Sophocles by both ancient and modern playwrights.…

Taschenbuch. Zustand: Neu. Neuware - With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.\* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars\* Brings together state-of-the-art communication studies insights on corporate reputation\* Identifies and addresses the lacunae in the research literature\* Applies new theoretical frameworks to corporate reputation. …

Taschenbuch. Zustand: Neu. Neuware - Plant Genes, Genomes and Genetics provides comprehensive treatment of all aspects of plant gene expression. Unique in explaining the subject from a plant perspective, it highlights the importance of gene expression in how plants interface with the modern world, and notes the many aspects of gene expression that were first discovered in plants.This reference covers topics ranging from plant genome structure and the key control points in how genes are expressed, to the mechanisms by which proteins are generated and how their activities are controlled and altered by posttranslational modifications.Edited by authorities in the field, with contributions from invited experts, this textbook also includes:specific examples that highlight when and how plants operate differently from other organisms;special sections that provide in-depth discussions of particular issues;end-of-chapter problems to help students recapitulate the main concepts;full colour, with clear diagrams and illustrations showing important processes in plant gene expression;a companion website with PowerPoint slides, downloadable figures, and answers to the questions posed in the book.While primarily aimed at upper level undergraduates and graduate students in Plant Biology, this text is equally suited for advanced Agronomy and Crop Science students inclined to understand molecular aspects of organismalphenomena. It is invaluable for any professional entering the field of plant biology. …