john wiley sons inc nov 2018 (5 Ergebnisse)

Buch. Zustand: Neu. Neuware - The Persuasion CodeCapture, convince, and close--scientificallyMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap(TM). Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMap(TM) : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.\* Written by the founders of SalesBrain who pioneered the field of neuromarketing\* SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO\* Includes guidance for creating your own neuromarketing plan\* Advance your business or career by creating persuasive messages based on the working principle of the brain.

Buch. Zustand: Neu. Neuware - Scaling a business is not for the faint of heart. It's a mind-bending journey that causes millions of business owners around the globe to either throw in the towel--or avoid risk entirely and suffer from smallness and mediocrity.Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don't have the bandwidth to keep up with the sales demand or production, miss out on major opportunities due to fear, or keep making the same mistakes over and over because systems and processes aren't in sync with the rate of growth.To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown - to make your impossible possible.In Scale or Fail, author Allison Maslan--who has successfully scaled ten companies from scratch and has guided thousands of small businesses to do the same--shares her revolutionary SCALEit Method (r) for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit.Featuring a wealth of real-life success stories, visual tools, and exercises that are prescriptive and inspirational, Scale or Fail offers proven scaling strategies and a proactive approach to:\* Create your Big Picture Vision and build a plan to achieve it\* Produce an ever-flowing stream of cash flow with consistent profits\* Establish a powerhouse team that functions well without you\* Become a true leader and feel like you deserve your success\* Improve systems and processes that facilitate scaling\* Get past the mental and strategic pitfalls that cause revenue bottlenecks\* Scale or Fail is adaptable to any type of business--manufacturing, consumer goods, a brick and mortar, a digital service, a wholesaler, a consulting service, and everything in between. Whether you're six figures and scaling to seven. . . or in the seven figures and scaling to eight or even nine, Scale or Fail provides the roadmap to multiply your business growth--and empower you to soar in the air with the greatest of ease.

Taschenbuch. Zustand: Neu. Neuware - The relevance of expertise to professional education and practice is explored in this collection of original contributions from educationalists, philosophers and psychologists.\* Discusses the increasingly prominent debates about the nature of know-how in mainstream analytical epistemology\* Illuminates what is involved in professional expertise and the implications of a sound understanding of professional expertise for professional education practice, curriculum design and assessment\* All contributions are philosophically grounded and reflect interdisciplinary advances in understanding expertise.

Taschenbuch. Zustand: Neu. Neuware - Update your thinking and avoid complacency with the 12 week yearAre you ready to change your life This hands-on template for implementing advice from the game-changing book The 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your 'year' to be just 12 weeks long. By doing so, you'll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that 'now' is always the right time to act.Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in any--or every--area. By closing the 'knowing-doing gap,' you'll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:\* Create your personal and business visions with step-by-step tips\* Develop your own 12 week plan by applying what you know to what you do\* Put over 10 years of field-tested content, exercises, and templates to work for you\* Build a 12 week commitment and apply the system to your own life and businessTake back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods in The 12 Week Year Study Guide.

Taschenbuch. Zustand: Neu. Neuware - A complete Pro Tools reference - from recording to mixing to masteringPro Tools has long been the recording industry's leading solution for capturing, mixing, and outputting audio. While it was once a tool known and used exclusively by engineers in pro studios, it is now readily available to anyone wishing to create their own recording.This updated edition of Pro Tools All-in-One For Dummies covers the features you'll encounter in both Pro Tools | First as well as the versions designed for next-level recording. It guides you through the very basics of recording, capturing both live and digital instruments, how to sweeten your sound in mixing, and how to tweak and output your final master. Now get ready to make some beautiful sounds!\* Get up to speed with recording basics\* Pick the Pro Tools version that works for you\* Record acoustic audio\* Get to know MIDI\* Discover how to set compression and EQ\* Sweeten your final product with mastering\* Create a final file you can stream onlineAssuming no past experience with audio recording, this book shares the basics of recording and how to capture both live and digital instruments using Pro Tools.