John wiley sons inc jun 2016 (6 Ergebnisse)

Buch. Zustand: Neu. Neuware - The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express and others--open the next chapter of marketing. . . as experiential brands.Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.You'll learn:\* The history and fundamental principles of experiential marketing\* How top brands have reset marketing mixes as experience-driven portfolios\* The anatomy of a brand experience\* The psychology of engagement and experience design\* The 10 habits of highly experiential brands\* How to measure the impact of experiential marketing\* How to combine digital and social media in an experiential strategy\* The experiential marketing vocabulary\* How to begin converting to experiential marketingMarketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.…

Taschenbuch. Zustand: Neu. Neuware - An essential guide to bringing lean to your business and your life The Lean Book of Leanprovides a succinct overview of the concepts of Lean, explains them in everyday terms, and shows how the general principles can be applied in any business or personal situation. Disengaging the concept of Lean from any particular industry or sector, this book brings Lean out of the factory to help you apply it anywhere, anytime. You'll learn the major points and ideas along with practical tips and hints, and find additional insight in the illustrative examples. Lean is all about achieving the desired outcome with the minimum amount of fuss and effort, and this book practises what it preaches - concise enough to be read in a couple of sittings, it nonetheless delivers a wealth of information distilled into the essential bits you need to know. The Lean Book of Lean discards unnecessary specialisation and minute detail, and gets to the point quickly, so you can get started right away. - Understand the basic principles of lean - Recognise lean behaviours that come naturally - Study examples of lean practices, policies, behaviours, and operations - Apply lean concepts to both your business and personal life Lean is about being agile, efficient, responsive, productive, and smart. It applies to any and every aspect of life, from the factory floor to your morning routine. The Lean Book of Lean is the quick, smart guide to employing lean principles every day, so you can start doing more with less.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Your complete certification guide on the path to Oracle Java SEThe Oracle Java SE Certification track now consists of three levels - Associate (OCA), Professional (OCP), and Master (OCM). This valuable kit helps you attain success at the OCA and OCP levels, providing clarification of the complex material along with plenty of practice that covers all exam objectives.OCA / OCP Oracle Java SE 8 Programmer Certification Kit is the ideal tool for preparing for the OCA and OCP exams. With two comprehensive study guides in one package, this kit serves as a helpful companion throughout your journey to Oracle Java SE 8 certification. The release of Java 8 brought the language's biggest changes to date, and for the first time, candidates are required to learn functional programming to pass the exam. The OCA: Oracle Certified Associate Java SE 8 Programmer I Study Guide has you covered, with thorough functional programming explanation and information on all key topic areas Java programmers need to know, covering one hundred percent of the material on Exam 1Z0-808.Once you're OCA certified, the OCP: Oracle Certified Professional Java SE 8 Programmer II Study Guide is your comprehensive companion for preparing for Exam 1Z0-809 as well as upgrade Exam 1Z0-810 and Exam 1Z0-813. You'll review the basics of object-oriented programming, understand functional programming, apply your knowledge to database work, and much more. From the basic to the advanced, this guide walks you through everything you need to know to confidently take the OCP 1Z0-809 exam (and upgrade exams 1Z0-810 and 1Z0-813).\* Work confidently with operators, conditionals, and loops\* Understand object-oriented design principles and patterns\* Master functional programming fundamentals\* Understand abstract classes, interfaces, and class design\* Learn object-oriented design principles and patterns\* Delve into functional programming, advanced strings, and localization\* Master IO, NIO, and JDBC with expert-led database practiceIf you're ready to take the next step in your IT career and tackle these challenging exams, OCA / OCP Oracle Java SE 8 Programmer Certification Kit is your ideal companion on the road to certification, and can give you the confidence you need. …

Taschenbuch. Zustand: Neu. Neuware - The ability to repair and manage fractures is an everyday necessity in practice, and this new edition builds on the foundation laid by its predecessor, with an increased focus on implants, grafts and surgery. Previous sections have been expanded and updated: the manual gives a detailed overview of specific fractures and how to approach them; principles of fracture surgery and the necessary techniques and complications such as disease or implant failure and how to deal with them. The text is accompanied by full-colour illustrations and step-by-step guides, ensuring that information is both easy to follow and comprehensive.…

Buch. Zustand: Neu. Neuware - Expanded and updated with new findings and new features\* New chapter on Global Climate providing a self-contained treatment of climate forcing, feedbacks, and climate sensitivity\* New chapter on Atmospheric Organic Aerosols and new treatment of the statistical method of Positive Matrix Factorization\* Updated treatments of physical meteorology, atmospheric nucleation, aerosol-cloud relationships, chemistry of biogenic hydrocarbons\* Each topic developed from the fundamental science to the point of application to real-world problems\* New problems at an introductory level to aid in classroom teaching.…