John wiley sons inc jun 2015 (9 Ergebnisse)

Buch. Zustand: Neu. Neuware - The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.\* Define the new customer-purchasing journey\* Identify and influence the new consumer\* Engage, nurture, and utilize brand advocates to spread your message\* Position your organization to win in the new marketplaceAs customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan, Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.…

Taschenbuch. Zustand: Neu. Neuware - A Nazareth Manifesto is an eloquent and impassioned ecumenical proposal for re-envisioning Christianity's approach to social engagement away from working 'for' the people to being 'with' them.\* Questions the effectiveness of the current trend of intervention as a means of fixing the problems of people in distressed and disadvantaged circumstances\* Argues that Jesus spent 90% of his life simply being among the people of Nazareth, sharing their hopes and struggles, therefore Christians should place a similar emphasis on being alongside people in need rather than hastening to impose solutions\* Written by a respected priest and broadcaster and renowned Christian ethicist and preacher\* Supported by historical, contemporary, exegetical and anecdotal illustrations.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Fresh, creative strategies guaranteed to enliven online training101 Ways to Make Learning Active Beyond the Classroom provides proven, practical strategies, activities, and tips for those tasked with facilitating training in any subject area among alternative settings. Based on the best-selling Active Training approach, these methods have been designed by recognized experts, and are guaranteed to enliven any learning event. Readers will find a toolkit of ready-to-use exercises and tips for organizing, conducting, and delivering active learning, in alternative settings on the job or around the world. The book is organized in a way that allows trainers to quickly and easily identify strategies that hold the most promise for specific situations. Each strategy is illustrated with a case example that demonstrates the concepts in action. Two hundred tips organized in twenty how-to lists will prove invaluable for using Twitter, coaching virtually, encouraging informal learning, opening interactive virtual learning sessions, and much more. Coverage includes best practices for social media and informal learning, common e-learning tools, as well as guidance toward using a full gamut of tools from gamification and simulation to serious games and m-learning.Active training encourages participants to use their brains to study ideas, solve problems, and apply what they've learned. It's a fast-paced, fun, supportive, and personally engaging environment. This book shows training facilitators the proven techniques that help learners get more out of the material.\* Design a more engaging learning environment\* Improve delivery with optimized technology\* Utilize effective learning tools and practical strategies\* Learn best practices for social media, coaching, virtual learning, and moreLearners need to figure things out by themselves, ask questions, practice skills, and transfer skills and knowledge to the job. With proven strategies designed by industry leaders, 101 Ways to Make Learning Active Beyond the Classroom is the indispensable guide to the design and delivery of effective alternative ways to learn.…

Taschenbuch. Zustand: Neu. Neuware - A sleeker, more comprehensive approach to construction projectsBIM and Construction Management, Second Edition is a complete integration guide, featuring practical advice, project tested methods and workflows, and tutorials for implementing Building Information Modeling and technology in construction. Updated to align with the latest software editions from Autodesk, Trimble and Bentley, this book provides a common sense approach to leveraging BIM to provide significant value throughout a project's life cycle. This book outlines a results-focused approach which shows you how to incorporate BIM and other technologies into all phases of construction management, such as:Project planning: Set up the BIM project to succeed right from the start by using the right contracts, the right processes and the right technologyMarketing: How to exceed customer expectations and market your brand of BIM to win.Pre-construction: Take a practical approach to engineer out risks in your project by using the model early to virtually build and analyze your project, prior to physical construction.Construction: Leverage the model throughout construction to build safer and with better quality.Field work: Learn how mobile technologies have disrupted the way we work in the field to optimize efficiencies and access information faster.Closeout: Deliver a better product to your customer that goes beyond the physical structure and better prepares them for future operations.Additionally, the book provides a look at technology trends in construction and a thoughtful perspective into potential use cases going forward.BIM and Construction Management, Second Edition builds on what has changed in the construction landscape and highlights a new way of delivering BIM-enabled projects. Aligning to industry trends such as Lean, integrated delivery methods, mobile platforms and cloud-based collaboration this book illustrates how using BIM and technology efficiently can create value.…

Taschenbuch. Zustand: Neu. Neuware - Mathematics for Physicists is a relatively short volume covering all the essential mathematics needed for a typical first degree in physics, from a starting point that is compatible with modern school mathematics syllabuses. Early chapters deliberately overlap with senior school mathematics, to a degree that will depend on the background of the individual reader, who may quickly skip over those topics with which he or she is already familiar. The rest of the book covers the mathematics that is usually compulsory for all students in their first two years of a typical university physics degree, plus a little more. There are worked examples throughout the text, and chapter-end problem sets.Mathematics for Physicists features: - Interfaces with modern school mathematics syllabuses - All topics usually taught in the first two years of a physics degree - Worked examples throughout - Problems in every chapter, with answers to selected questions at the end of the book and full solutions on a website This text will be an excellent resource for undergraduate students in physics and a quick reference guide for more advanced students, as well as being appropriate for students in other physical sciences, such as astronomy, chemistry and earth sciences.…

Taschenbuch. Zustand: Neu. Neuware - This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst accounting information is immensely valuable for planning, decision making and control, users need to recognize the assumptions behind, and the limitations of, particular accounting techniques. As in the previous editions, Accounting for Managers combines theory with practical examples and contemporary case studies drawn from real business situations across a wide range of manufacturing, retail and service industries. Accounting for Managers is an ideal companion for postgraduate and undergraduate students, as well as non-financial managers in executive education courses seeking a better understanding of the role played by accounting and how it affects their organization and business unit.…

Buch. Zustand: Neu. Neuware - Addressing a dynamic aspect of organic chemistry, this book describes synthetic strategies and applications for multicomponent reactions - including key routes for synthesizing complex molecules. - Illustrates the crucial role and the important utility of multicomponent reactions (MCRs) to organic syntheses - Compiles novel and efficient synthetic multicomponent procedures to give readers a complete picture of this class of organic reactions - Helps readers to design efficient and practical transformations using multicomponent reaction strategies - Describes reaction background, applications to synthesize complex molecules and drugs, and reaction mechanisms.…

Buch. Zustand: Neu. Neuware - Details the design and process of water supply systems, tracing the progression from source to sink.