John wiley sons inc jun 2015 (8 Ergebnisse)

Buch. Zustand: Neu. Neuware - The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.\* Define the new customer-purchasing journey\* Identify and influence the new consumer\* Engage, nurture, and utilize brand advocates to spread your message\* Position your organization to win in the new marketplaceAs customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan, Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Fresh, creative strategies guaranteed to enliven online training101 Ways to Make Learning Active Beyond the Classroom provides proven, practical strategies, activities, and tips for those tasked with facilitating training in any subject area among alternative settings. Based on the best-selling Active Training approach, these methods have been designed by recognized experts, and are guaranteed to enliven any learning event. Readers will find a toolkit of ready-to-use exercises and tips for organizing, conducting, and delivering active learning, in alternative settings on the job or around the world. The book is organized in a way that allows trainers to quickly and easily identify strategies that hold the most promise for specific situations. Each strategy is illustrated with a case example that demonstrates the concepts in action. Two hundred tips organized in twenty how-to lists will prove invaluable for using Twitter, coaching virtually, encouraging informal learning, opening interactive virtual learning sessions, and much more. Coverage includes best practices for social media and informal learning, common e-learning tools, as well as guidance toward using a full gamut of tools from gamification and simulation to serious games and m-learning.Active training encourages participants to use their brains to study ideas, solve problems, and apply what they've learned. It's a fast-paced, fun, supportive, and personally engaging environment. This book shows training facilitators the proven techniques that help learners get more out of the material.\* Design a more engaging learning environment\* Improve delivery with optimized technology\* Utilize effective learning tools and practical strategies\* Learn best practices for social media, coaching, virtual learning, and moreLearners need to figure things out by themselves, ask questions, practice skills, and transfer skills and knowledge to the job. With proven strategies designed by industry leaders, 101 Ways to Make Learning Active Beyond the Classroom is the indispensable guide to the design and delivery of effective alternative ways to learn.…

Taschenbuch. Zustand: Neu. Neuware - A sleeker, more comprehensive approach to construction projectsBIM and Construction Management, Second Edition is a complete integration guide, featuring practical advice, project tested methods and workflows, and tutorials for implementing Building Information Modeling and technology in construction. Updated to align with the latest software editions from Autodesk, Trimble and Bentley, this book provides a common sense approach to leveraging BIM to provide significant value throughout a project's life cycle. This book outlines a results-focused approach which shows you how to incorporate BIM and other technologies into all phases of construction management, such as:Project planning: Set up the BIM project to succeed right from the start by using the right contracts, the right processes and the right technologyMarketing: How to exceed customer expectations and market your brand of BIM to win.Pre-construction: Take a practical approach to engineer out risks in your project by using the model early to virtually build and analyze your project, prior to physical construction.Construction: Leverage the model throughout construction to build safer and with better quality.Field work: Learn how mobile technologies have disrupted the way we work in the field to optimize efficiencies and access information faster.Closeout: Deliver a better product to your customer that goes beyond the physical structure and better prepares them for future operations.Additionally, the book provides a look at technology trends in construction and a thoughtful perspective into potential use cases going forward.BIM and Construction Management, Second Edition builds on what has changed in the construction landscape and highlights a new way of delivering BIM-enabled projects. Aligning to industry trends such as Lean, integrated delivery methods, mobile platforms and cloud-based collaboration this book illustrates how using BIM and technology efficiently can create value.…

Taschenbuch. Zustand: Neu. Neuware - The seminal guide to risk management, streamlined andupdatedRisk Management in Banking is a comprehensive referencefor the risk management industry, covering all aspects of thefield. Now in its fourth edition, this useful guide has beenupdated with the latest information on ALM, Basel 3, derivatives,liquidity analysis, market risk, structured products, credit risk,securitizations, and more. The new companion website featuresslides, worked examples, a solutions manual, and the newstreamlined, modular approach allows readers to easily find theinformation they need. Coverage includes asset liabilitymanagement, risk-based capital, value at risk, loan portfoliomanagement, capital allocation, and other vital topics, concludingwith an examination of the financial crisis through the utilisationof new views such as behavioural finance and nonlinearity ofrisk.Considered a seminal industry reference since the firstedition's release, Risk Management in Banking has beenstreamlined for easy navigation and updated to reflect the changesin the field, while remaining comprehensive and detailed inapproach and coverage. Students and professionals alike willappreciate the extended scope and expert guidance as they:\* Find all 'need-to-know' risk management topics in a singletext\* Discover the latest research and the new practices\* Understand all aspects of risk management and bankingmanagement\* See the recent crises - and the lessons learned -from a new perspectiveRisk management is becoming increasingly vital to the bankingindustry even as it grows more complex. New developments andadvancing technology continue to push the field forward, andprofessionals need to stay up-to-date with in-depth information onthe latest practices. Risk Management in Banking provides acomprehensive reference to the most current state of the industry,with complete information and expert guidance.…

Buch. Zustand: Neu. Neuware - Addressing a dynamic aspect of organic chemistry, this book describes synthetic strategies and applications for multicomponent reactions - including key routes for synthesizing complex molecules.\* Illustrates the crucial role and the important utility of multicomponent reactions (MCRs) to organic syntheses\* Compiles novel and efficient synthetic multicomponent procedures to give readers a complete picture of this class of organic reactions\* Helps readers to design efficient and practical transformations using multicomponent reaction strategies\* Describes reaction background, applications to synthesize complex molecules and drugs, and reaction mechanisms.…

Buch. Zustand: Neu. Neuware - Details the design and process of water supply systems, tracing the progression from source to sink.