john wiley sons inc jan 2019 (6 Ergebnisse)

Buch. Zustand: Neu. Neuware - Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.More than a simple primer on the technology, this book goes beyond the 'what' to show you the 'how': How do we use AI and ML in ways that speak to the human spirit How to we translate cold technological innovation into creative tools that forge deep human connections Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.\* Understand AI and ML technology in layman's terms\* Harness the twin technologies unparalleled power to transform marketing\* Learn which skills and resources you need to use AI and ML effectively\* Employ AI and ML in ways that resonate meaningfully with customers\* Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROIDiscover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Buch. Zustand: Neu. Neuware - Michael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one of the world's most generous philanthropists, and one of America's most respected--and fearless--voices on gun violence, climate change, public health, and other issues. And it all happened after he got fired at the age of 39.This is his story, told in his own words and in his own candid style.After working his way through college and graduating from Harvard Business School, Bloomberg landed on the bottom rung of a Wall Street firm and worked his way up to partner. But in 1981, he was forced out of the firm. With an idea for computerizing financial data, Bloomberg started his own company. And, since personal computers barely existed, he built his own. Specially designed for Wall Street traders and analysts, the Bloomberg Terminal revolutionized the world of finance. Under Bloomberg's leadership, his company grew rapidly, playing David to the Goliaths of finance and media--and making Bloomberg one of the world's wealthiest men.Bloomberg by Bloomberg offers an intimate look at the creative mind and driven personality behind the Bloomberg brand. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day.He combines personal stories with penetrating insights into business and technology, while also offering lessons from his unique approach to management. There is no one in business or politics quite like him--or who has had more success in both areas.

Taschenbuch. Zustand: Neu. Neuware - Get ready to make SQL easy!Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more.SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease.\* Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems\* Find great examples on the use of temporal data\* Jump right in--without previous knowledge of database programming or SQLAs database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.

Buch. Zustand: Neu. Neuware - A journey through the Index Revolution from the man who started it allStay the Course is the story the Vanguard Group as told by its founder, legendary investor John C. Bogle. This engrossing book traces the history of Vanguard--the largest mutual fund organization on earth.Offering the world's first index mutual fund in 1976, John Bogle led Vanguard from a $1.4 billion firm with a staff of 28 to a global company of 16,000 employees and with more than $5 trillion in assets under management. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created.John Bogle continues to be an inspiring and trusted figure to millions of individual investors the world over. His creative innovation, personal integrity, and stubborn determination infuse every aspect of the company he founded. This accessible and engaging book will help you:\* Explore the history of some of Vanguard's most important mutual funds, including First Index Investment Trust, Wellington Fund, and Windsor Fund\* Understand how the Vanguard Group gave rise to the Index Revolution and transformed the lives of millions of individual investors\* Gain insight on John Bogle's views on values such as perseverance, caring, commitment, integrity, and fairness\* Investigate a wide range of investing topics through the lens of one of the most prominent figures in the history of modern financeThe Vanguard Group and John Bogle are inextricably linked--it would be impossible to tell one story without the other. Stay the Course: The Story of Vanguard and the Index Revolution weaves these stories together taking you on a journey through the history of one revolutionary company and one remarkable man. Investors, wealth managers, financial advisors, business leaders, and those who enjoy a good story, will find this book as informative and unique as its author.

Taschenbuch. Zustand: Neu. Neuware - Master Your Virtual Environment with This Expert Guide to vSphere.

Buch. Zustand: Neu. Neuware - A valuable new edition of a standard referenceThe use of statistical methods for categorical data has increased dramatically, particularly for applications in the biomedical and social sciences. An Introduction to Categorical Data Analysis, Third Edition summarizes these methods and shows readers how to use them using software. Readers will find a unified generalized linear models approach that connects logistic regression and loglinear models for discrete data with normal regression for continuous data.Adding to the value in the new edition is:\* Illustrations of the use of R software to perform all the analyses in the book\* A new chapter on alternative methods for categorical data, including smoothing and regularization methods (such as the lasso), classification methods such as linear discriminant analysis and classification trees, and cluster analysis\* New sections in many chapters introducing the Bayesian approach for the methods of that chapter\* More than 70 analyses of data sets to illustrate application of the methods, and about 200 exercises, many containing other data sets\* An appendix showing how to use SAS, Stata, and SPSS, and an appendix with short solutions to most odd-numbered exercisesWritten in an applied, nontechnical style, this book illustrates the methods using a wide variety of real data, including medical clinical trials, environmental questions, drug use by teenagers, horseshoe crab mating, basketball shooting, correlates of happiness, and much more.An Introduction to Categorical Data Analysis, Third Edition is an invaluable tool for statisticians and biostatisticians as well as methodologists in the social and behavioral sciences, medicine and public health, marketing, education, and the biological and agricultural sciences.