John wiley sons dez 2001 (25 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - 'A fascinating compendium of information about writing systems-both for words and numbers.' -Publishers Weekly.

Taschenbuch. Zustand: Neu. Neuware - The new edition of G. R. Elton s classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.

Taschenbuch. Zustand: Neu. Neuware - Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.…

Taschenbuch. Zustand: Neu. Neuware - The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses. This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies. In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.…

Buch. Zustand: Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.…

Taschenbuch. Zustand: Neu. Neuware - Die Consultingbranche wächst in rasantem Tempo, und das ironischerweise sogar unabhängig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine Fülle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbständig tätige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und darüber hinaus Autor von mehr als 10 Top-Businessbüchern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen können. Der erste und wichtigste Schritt für den Erfolg eines Consultingbüros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierfür heisst positives Branding. Weiss erläutert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und Börsengänge von Unternehmen dazu nutzt, um die eigenen Geschäfte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber für eine erfolgreiche Consultingtätigkeit. …

Taschenbuch. Zustand: Neu. Neuware - Nonprofits' behind-the-scenes fundraising functions--information systems, development technologies, research, managing prospects, and stewardship--not only support an organizations' overall development efforts but also are key to long-term success. A first-of-its-kind resource, Conducting a Successful Development Services Program draws together in one book a tremendous body of knowledge on planning and managing an innovative and effective development services program. Written by master fundraiser Kent Dove, the book guides you through the process of identifying, researching, and managing prospects; creating, storing, and using data and information; and, properly administering gifts and showing appreciation to donors. An extensive resource section offers you a wealth of examples from real-life organizations.…

Taschenbuch. Zustand: Neu. Neuware - The importance of the community practice teacher is increasing withthe expansion in primary care. Universities around the country havedeveloped courses for practice educators to provide definitivetraining for that role - there are currently few texts that supportthese courses directly.This book aims to redress this by covering eight specialistareas of community practice: district nursing, health visiting,school nursing, children s community health nursing, communitynursing mental health, community nursing learning disability,general practice nursing and occupational health nursing. Theemphasis is strongly on practical issues rather than theory andeach section considers practice-based dilemmas and offersappropriate debate.…

Taschenbuch. Zustand: Neu. Neuware - Eine gut verständliche Einführung in moderne naturwissenschaftliche Rechenmethoden! Nur geringe physikalische Vorkenntnisse voraussetzend, vermittelt der Autor Grundlagen und komplexere Ansätze anhand vieler Beispiele und ausgesprochen praxisnaher Übungsaufgaben. Besprochen werden alle Rechenmethoden, die im Grundstudium erlernt werden sollen, hinsichtlich ihrer Leistungsfähigkeit und ihrer Anwendungsgebiete. …

Taschenbuch. Zustand: Neu. Neuware - Recent years have seen major advances in the understanding andtreatment of health anxiety and hypochondriasis, particulary inrelation to the cognitive behavioural approach to anxiety. Thisvolume brings together this knowledge of psychological andpharmacological treatments of health anxiety, and relates it to aconceptual framework which provides a basis for assessment,treatment and ongoing research. 'Asmundson, Taylor and Cox have assembled a group of world classscientists and practitioners for this book. The chapters provide awealth of information on the causes, assessment and treatment ofhealth anxiety related disorders. I believe that their book is themost significant contribution to date to our understanding ofhealth anxiety related disorders. Everyone working in the healthfield will find something of worth in this book.' G. Ron Norton, Ph.D, Professor Emeritus, University of Winnipeg,Canada.…

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - Ein international führender Spezialist erläutert in diesem Buch ATM-Netzwerke in allen Details. Ausgehend von der historischen Entwicklung dieser Netze behandelt er u.a. Signalisierung, Architektur, Übertragung und Standards von ATM, wobei er auch aktuellste Forschungsergebnisse berücksichtigt. Funktionen und Arbeitsweise von Highspeed-ATM-Netzen werden qualitativ beschrieben. Nützliche Zugabe ist ein ausführliches Glossar.…

Buch. Zustand: Neu. Neuware - An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitionsIn mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues.Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.; Geistiges Eigentum hat sich sehr schnell als neue Quelle von Wohlstand und Macht entwickelt. Während Fusionen und Akquisitionen in atemberaubendem Tempo zunehmen, versuchen Unternehmen, den Anforderungen der New Economy gerecht zu werden und ein profitables Wachstum zu erreichen. 'Mergers and Acquisitions in Intellectual Property' ist ein praktischer Leitfaden zum Thema geistiges Eigentum und ein wertvoller Ratgeber in Sachen Fusionen und Akquisitionen. In diesem Band kommen einige der führenden Ökonomen, Bewertungsexperten, Rechtsanwälte und Buchsachverständige zum Thema Fusion und Akquisition von geistigem Eigentum zu Wort. Bilanzierungs- und Bewertungsmethoden werden insbesondere für Berater und Experten aus finanzfremden Bereichen verständlich und anschaulich erläutert. 'Mergers and Acquisitions in Intellectual Property' - ein unverzichtbarer Leitfaden zu einem topaktuellen Thema. …

Buch. Zustand: Neu. Neuware - A practical and tutorial survey of circuit design and telecommunications networksTelecommunication Circuit Design, Second Edition covers the basic concepts of telecommunications, the design of subsystems, and the practical realization of the electronic circuits that make up telecommunication systems. It combines circuit design with telecommunication theory to present a practical, balanced approach to the study of the field.The author breaks down telecommunications systems into functional blocks, then studies each functional block in terms of the electronic devices used, circuit components, and power requirements. Sections on the Internet, the basics and practical aspects of facsimile transmission, multiple access techniques including FDMA and TDMA, spread-spectrum methods including FHMA and CDMA as well as phase modulation have been added to bring this edition up to date. The author uses illustrative examples throughout to describe these modern systems:Amplitude modulated (AM) radio and frequency modulated (FM) radioTelevisionTelephone networksFacsimile machinesPagers, cordless phones, and cellular telephonesSatellite and fiber optic transmissionThough an excellent tutorial for engineering students, the author's practical approach to electronic circuit design also makes this comprehensive book useful as a review and reference for professionals in the telecommunications industry.…

Buch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Approximation Theorems of Mathematical Statistics This convenient paperback edition makes a seminal text in statistics accessible to a new generation of students and practitioners. Approximation Theorems of Mathematical Statistics covers a broad range of limit theorems useful in mathematical statistics, along with methods of proof and techniques of application. The manipulation of 'probability' theorems to obtain 'statistical' theorems is emphasized. Besides a knowledge of these basic statistical theorems, this lucid introduction to the subject imparts an appreciation of the instrumental role of probability theory. The book makes accessible to students and practicing professionals in statistics, general mathematics, operations research, and engineering the essentials of: \* The tools and foundations that are basic to asymptotic theory in statistics \* The asymptotics of statistics computed from a sample, including transformations of vectors of more basic statistics, with emphasis on asymptotic distribution theory and strong convergence \* Important special classes of statistics, such as maximum likelihood estimates and other asymptotic efficient procedures; W. Hoeffding's U-statistics and R. von Mises's 'differentiable statistical functions' \* Statistics obtained as solutions of equations ('M-estimates'), linear functions of order statistics ('L-statistics'), and rank statistics ('R-statistics') \* Use of influence curves \* Approaches toward asymptotic relative efficiency of statistical test procedures.…

Buch. Zustand: Neu. Neuware - 'Intelligent Imaging Processing' beschreibt das EyeTap Prinzip, das von Autor Steve Mann entwickelt wurde. Die EyeTap-Technologie beschreibt das nicht-invasive 'Anzapfen' desmenschlichen Auges mit Hilfe eines computergesteuerten Laserstrahls, der sich im Gestell einer scheinbar gewöhnlichen Brille verbirgt und ein Bild im Auge entstehen läßt. Diese 'tragbare Computertechnik' ermöglicht auf diese Weise eine in der Tat telepathische Erfahrung, z.B. bei Videokonferenzen, hier sieht der Betrachter genau dasselbe, was sein Gegenstück auch sieht. Diese neue Technologie hat zwar eine Vielzahl praktischer Anwendungsmöglichkeiten, aber noch steckt sie in den Kinderschuhen.…

Buch. Zustand: Neu. Neuware - A new revised and updated edition of an indispensable classic This updated Second Edition of Investigative Accounting in Divorce provides a solid grounding in every aspect of investigative accounting services in divorce proceedings. It provides a broad overview of the process of evaluating the true financial worth and cash flow of parties in a divorce while also discussing the working relationship between the accountant and the attorney. In addition, it offers divorce accountants detailed coverage of all the most important methods and approaches to the distribution of property and the determination of financial support. It provides guidance on the investigation, uncovering, and documentation of unreported income and includes a wealth of sample worksheets, forms, and checklists appropriate in a variety of situations. Also included are tips on valuation of both client and adversarial assets and on writing valuation reports. All the information divorce accountants need in order to execute their duties is provided including guidance on trial and pretrial negotiations, dealing with clients, documents and documentation, economic and tax issues, balance sheets, expenses and fees, alimony and support, and post-divorce services. Investigative Accounting in Divorce, Second Edition is the most comprehensive and up-to-date resource available for accountants involved in divorce actions.…

Buch. Zustand: Neu. Neuware - Continuing accumulation of scientific evidence demonstrates that nutrition is one of the most important determinants of health for the individual, and that specific nutrition habits of various populations can significantly decrease the overall risk of several chronic diseases. This landmark publication, which contains papers presented at the 1st Nutrition and Health conference, covers the major topics relating to nutritional aspects of health. Chapters within this important book cover vital health issues, including details of the links between diet and cardiovascular disease, obesity, cancer, diabetes and osteoporosis. Further chapters within Nutrition and Health cover important nutritional issues, for example managing the human gut flora, vegetarianism and the role of phytoprotectants. Each chapter has been written by a well-known expert, and the whole has been drawn together and carefully edited, providing an important reference resource for the future. All health professionals interested or involved in nutrition and the impact of nutrition on health should have a copy of this book on their shelves, as should libraries in all medical schools, and universities and research establishments where nutrition, dietetics and food science are studied and taught. Also available from Blackwell Publishing A major series of textbooks from the Nutrition Society Introduction to Human Nutrition (0 632 05624 X) Nutrition and Metabolism (0 632 05625 8) Clinical Nutrition (0 632 05626 6) Public Health Nutrition (0 632 05627 4) Nutrition Bulletin (Journal) Published quarterly ISSN: 0141 9684 Adverse Reactions to Foods Edited by J. Buttriss (BNF) 0 632 055472 Principles of Human Nutrition Second edition M. Eastwood 0 632 05811 0.…

Buch. Zustand: Neu. Neuware - A comprehensive introduction to convexity and optimization inRn This book presents the mathematics of finite dimensionalconstrained optimization problems. It provides a basis for thefurther mathematical study of convexity, of more generaloptimization problems, and of numerical algorithms for the solutionof finite dimensional optimization problems. For readers who do nothave the requisite background in real analysis, the author providesa chapter covering this material. The text features abundantexercises and problems designed to lead the reader to a fundamentalunderstanding of the material. Convexity and Optimization in Rn provides detailed discussionof: \* Requisite topics in real analysis \* Convex sets \* Convex functions \* Optimization problems \* Convex programming and duality \* The simplex method A detailed bibliography is included for further study and an indexoffers quick reference. Suitable as a text for both graduate andundergraduate students in mathematics and engineering, thisaccessible text is written from extensively class-tested notes.…

Buch. Zustand: Neu. Neuware - This acclaimed volume explores and unravels the contexts, readings, genres, intertextualities and debates within Anglo-Saxon studies. - Brings together specially-commissioned contributions from a team of leading European and American scholars. - Embraces both the literature and the cultural background of the period. - Combines the discussion of primary material and manuscript sources with critical analysis and readings. - Considers the past, present and future of Anglo-Saxon studies.…

Buch. Zustand: Neu. Neuware - The explosive growth of multimedia data transmission has generated a critical need forefficient, high-capacity image databases, as well as powerful search engines to retrieve image data from them. This book brings together contributions by an international all-star team of innovators in the field who share their insights into all key aspects of image database and search engine construction. Readers get in-depth discussions of the entire range of crucial image database architecture, indexing and retrieval, transmission, display, and user interface issues. And, using examples from an array of disciplines, the authors present cutting-edge applications in medical imagery, multimedia communications, earth science, remote sensing, and other major application areas.…

Buch. Zustand: Neu. Neuware - The accurate measurement of temperature is a vital parameter in many fields. A critically important aspect of applying any temperature sensor is that of traceable calibration - a concept that has been developed to ensure that all measurements made are accurate and legally valid.This timely new edition reflects the marked move towards ISO accreditation in measurement laboratories internationally, and the ever increasing emphasis on adequate uncertainty analysis for measurements in accredited laboratories to conform to national and international bodies, and the SI and Metric treaty.\* Fully revised and updated to incorporate the latest trends and developments in measurements and calibration\* Provides information concurrent with the latest ISO Quality Standards for assessing the uncertainty of measurement sensors\* Offers detailed converage of traceability, how to make traceable measurements and how to design, carry out and report calibration\* Unique emphasis on possible problems in the field, and provision of practical advice on how to recognise and treat errors.An essential reference resource for practising and training engineers, scientists and technicians in accredited test and calibration laboratories involved in temperature measurement and calibration.…

Buch. Zustand: Neu. Neuware - Considerable recent research has focused on the topic of chemical speciation in the environment. It is increasingly realised that the distribution, mobility and biological availability of chemical elements depend not simply on their concentrations but, critically, on the forms in which they occur in natural systems. Continuing developments in analytical chemistry have made speciation practicable even where analytes are present at trace levels (as is often the case in natural samples). In the second edition of this book, the expertise of scientists involved in chemical speciation in various fields have been brought together to provide an overview of the current status of speciation science and indicate how the field may develop in the future.…

Buch. Zustand: Neu. Neuware - Im Laufe der 90er Jahre, der sog. 'Eisenzeit der Ozeanographie', wurden sehr viele neue Informationen über den Verbleib von Eisen in Meerwasser gewonnen. Anerkannte Experten bieten Ihnen in diesem Band einen Überblick über den aktuellen Stand der Forschung. Das letzte Kapitel fasst die Ergebnisse zusammen und zeigt Prioritäten der zukünftigen Arbeit auf.…