John wiley sons dez 2001 (80 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more.…

Taschenbuch. Zustand: Neu. Neuware - ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice.

Taschenbuch. Zustand: Neu. Neuware - Das Internet ist unaufhaltsam auf dem Vormarsch. 'Promiscuous Customers' ist ein praktischer und solider Leitfaden für die Gründung eines E-Business. Behandelt werden alle Fragen rund um die Strategieauswahl, Spezifikation, Planung und Implementierung. Das Buch bietet aber nicht nur Einblicke, sondern liefert auch das nötige Handwerkszeug für eine vertrauensvolle und flexible Unternehmensführung für die nächste Welle des E-Business. Diskutiert wird ein breites Spektrum an Schwerpunktthemen, wie z.B. die Analyse von Kundenwünschen über alle Kanäle, die Anpassung an einen multi-kulturellen und mehrsprachigen Markt und die kritische Betrachtung der neuen Geschäftsmodelle und ihrer Zukunftsaussichten. 'Promiscuous Customers' ist ein ausgesprochen praxisorientiertes Buch. Es greift ausschließlich auf die Erkenntnisse und Erfahrungen von Experten aus der Praxis zurück (Theoretiker kommen hier nicht zu Wort!) und bietet ein ausgewogenes Verhältnis von theoretischer Darstellung und praktischer Anwendung. Die Autoren gehören zu Europas erfahrensten E-Strategen.…

Taschenbuch. Zustand: Neu. Neuware - 'A fascinating compendium of information about writing systems-both for words and numbers.' -Publishers Weekly 'A truly enlightening and fascinating study for the mathematically oriented reader.' -Booklist 'Well researched. . . . This book is a rich resource for those involved in researching the history of computers.' -The Mathematics Teacher In this brilliant follow-up to his landmark international bestseller, The Universal History of Numbers, Georges Ifrah traces the development of computing from the invention of the abacus to the creation of the binary system three centuries ago to the incredible conceptual, scientific, and technical achievements that made the first modern computers possible. Ifrah takes us along as he visits mathematicians, visionaries, philosophers, and scholars from every corner of the world and every period of history. We learn about the births of the pocket calculator, the adding machine, the cash register, and even automata. We find out how the origins of the computer can be found in the European Renaissance, along with how World War II influenced the development of analytical calculation. And we explore such hot topics as numerical codes and the recent discovery of new kinds of number systems, such as 'surreal' numbers. Adventurous and enthralling, The Universal History of Computing is an astonishing achievement that not only unravels the epic tale of computing, but also tells the compelling story of human intelligence-and how much further we still have to go.…

Taschenbuch. Zustand: Neu. Neuware - A simple proven method for improving cash flow so you can live rent-free and retire early How to Invest in Condominiums provides a simple, low-risk blueprint for building cash flow by buying and renting out condominiums. You can provide for your retirement or improve your monthly income by investing in income-producing real estate at a very low risk to the capital you invest. Unlike stocks and bonds, real estate is immune to inflation and a fluctuating stock market and also provides some shelter from taxes-and the return on investment typically exceeds that of the average Wall Street investor! The author includes a plan for getting started and a detailed record of his investments that shows how he grew a considerable cash flow-with only a small commitment of time and effort. This straightforward, realistic guide will help you: \* Use this method to establish long-term cash flow \* Avoid owning a money-losing rental unit \* Use professional property management to save time and money \* Avoid 'fixer-uppers' v Keep your long-run effort minimal \* Live rent-free and retire early! How to Invest in Condominiums is a reliable and realistic way to supplement your income. There are no gimmicks and no strings attached and this is not a get-rich-quick scheme. It's a long-term plan that will help you meet-and surpass-your long-term goals.…

Taschenbuch. Zustand: Neu. Neuware - The new edition of G. R. Elton s classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.

Taschenbuch. Zustand: Neu. Neuware - Indispensible to anyone who is charged with the responsibility of forecasting returns, estimating risk, or structuring efficient portfolios in the global arena, this book is an invaluable reference. Hopkins and Miller combine clear and thorough descriptions of a variety of statistical methods while analysizing four dimensions of global equity portfolios: countries, sectors, industries and companies.…

Taschenbuch. Zustand: Neu. Neuware - Building Character in Schools Resource Guide offers school administrators and teachers a practical handbook for developing, assessing, improving, and institutionalizing character education in their schools. It is filled with real-life examples-- both successful and unsuccessful-- of character education efforts; it clearly illustrates the differences among values, virtues, and points of view; and it presents guidelines for designing effective lessons, units, assessment, and classroom activities.…

Taschenbuch. Zustand: Neu. Neuware - High Marks for the Internet Legal Guide.

Taschenbuch. Zustand: Neu. Neuware - The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses. This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies. In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.…

Buch. Zustand: Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.…

Taschenbuch. Zustand: Neu. Neuware - Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.…

Taschenbuch. Zustand: Neu. Neuware - Contributors from several countries discuss the central moral issues arising in the emerging global order: the responsibilities of the strongest societies, moral priorities for the next decades, and the role of intellectuals in view of the huge gap between widely expressed moral ambitions and prevailing political and economic realities.…

Taschenbuch. Zustand: Neu. Neuware - This book provides a comprehensive overview of the range of issues and concerns related to sexuality and health care. It describes the normal processes and issues which arise at different stages in a person's life connected with sexuality, and goes on to describe the particular issues and concerns that arise when there is illness, disfigurement, physical or mental disability. The Challenge of Sexuality in Health Care will provide qualified nurses, students, and health care professionals with the confidence to encourage patients to raise any concerns they might have.…

Taschenbuch. Zustand: Neu. Neuware - Democracy brings together some of the most sophisticated thinking on democratic theory in one concise volume. Written by experts in the field, these contemporary readings are distinctively philosophical, but will appeal to students in historical, empirical, legal, or policy- oriented disciplines which deal with democratic theory. …

Taschenbuch. Zustand: Neu. Neuware - Die Consultingbranche wächst in rasantem Tempo, und das ironischerweise sogar unabhängig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine Fülle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbständig tätige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und darüber hinaus Autor von mehr als 10 Top-Businessbüchern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen können. Der erste und wichtigste Schritt für den Erfolg eines Consultingbüros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierfür heisst positives Branding. Weiss erläutert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und Börsengänge von Unternehmen dazu nutzt, um die eigenen Geschäfte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber für eine erfolgreiche Consultingtätigkeit. …

Taschenbuch. Zustand: Neu. Neuware - This book proposes an analysis of the underlying 'logic' of culture, drawing on a wide range of material not previously examined in works of this kind.

Taschenbuch. Zustand: Neu. Neuware - Assessing film's unheralded--and unbridled--power as a 'teaching machine,' Breaking in to the Movies showcases Giroux's best-known film essays that address the profoundly pedagogical role film has come to play in contemporary culture.

Taschenbuch. Zustand: Neu. Neuware - The day-to-day responsibility for wound management is a role usually undertaken by nurses. It includes assessing the wound, selecting an appropriate treatment, and evaluating the patients' progress. In order to do this effectively the nurse needs to understand the healing process, recognize the factors which may delay wound healing, understand how wound healing can be optimized, know how to recognize complications if they arise and know how to treat them. This text, specifically written for community nurses, including practice nurses, provides a picture of wound healing for both acute and chronic wounds that may be encountered in a community setting. An overview of the function of the skin and phases of wound healing are examined prior to looking at the relationship between wound healing and the patients' health and lifestyle. The reference is written in a question-and-answer format, and includes relevant case studies.…

Taschenbuch. Zustand: Neu. Neuware - The Germans and the Final Solution stand as the fullest assessment to date of the attitudes of the German public to the Nazi policy of antisemitism and its genocidal conclusion. David Bankier's pathbreaking work will be widely read by scholars and students of contemporary European Jewish history and the history of Nazi Germany.…

Taschenbuch. Zustand: Neu. Neuware - Adorno: A Critical Reader presents a collection of new essays by many of the world's top critics that examine Adorno's lasting impact on the arts, politics, history, philosophy, psychoanalysis, and sociology.

Taschenbuch. Zustand: Neu. Neuware - Genocide: An Anthropological Reader helps to lay a foundation for a ground-breaking 'anthropology of genocide' by gathering together for the first time the seminal texts for learning about and understanding this phenomenon.

Taschenbuch. Zustand: Neu. Neuware - Aimed at a first course in environmental physics, environmental science, environmental analysis, or environmental monitoring. This text can be used by first year students and above, and takes a scientific approach as opposed to a social or political one.

Taschenbuch. Zustand: Neu. Neuware - Gute Entscheidungsfindung ist eine wesentliche Voraussetzung für gutes Management und erfolgreiche Strategieplanung. Doch leider sind die Fähigkeiten zur Entscheidungsfindung in Unternehmen häufig unzureichend ausgebildet. Autor George Wright demonstriert hier, warum es zu katastrophalen Strategiefehlern kommt und wie man sie vermeiden kann. 'Strategic Decision Making' ist eine faszinierende Mischung aus psychologischer Theorie, praktischen Denkaufgaben und aktuellem Material aus den Medien. Mit zahlreichen Fallstudien, wie z.B. von Marks&Spencer, Dyson, der Barings Bank und dem Millennium Dome. 'Strategic Decision Making' gehört zur neuen 'Fast Track'-Reihe und ist ein praktischer Leitfaden mit bewährten Tipps und Ratschlägen, für eine gute strategische Entscheidungsfindung. Lesen Sie hier alles über die besten Methoden und praxiserprobte Verfahren. …

Taschenbuch. Zustand: Neu. Neuware - This collection of Castells classic writing, which also includes two new essays written specifically for this book, reflects the panoramic breadth of his knowledge, the clarity of his approach, and the scholarly rigor and intellectual depth of his theoretical methods.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - The essays included here reflect differences in race, gender and class and demonstrate how different social groups experience different sets of social norms. Topics include gender and sex theory, identity, childhood and adolescent sexuality, the objectification of women, sexuality and religion, leisure and recreation, politics and social change and the possible future of sexual relationships.…

Taschenbuch. Zustand: Neu. Neuware - Nonprofits' behind-the-scenes fundraising functions--information systems, development technologies, research, managing prospects, and stewardship--not only support an organizations' overall development efforts but also are key to long-term success. A first-of-its-kind resource, Conducting a Successful Development Services Program draws together in one book a tremendous body of knowledge on planning and managing an innovative and effective development services program. Written by master fundraiser Kent Dove, the book guides you through the process of identifying, researching, and managing prospects; creating, storing, and using data and information; and, properly administering gifts and showing appreciation to donors. An extensive resource section offers you a wealth of examples from real-life organizations.…

Taschenbuch. Zustand: Neu. Neuware - Clarkson on Psychotherapy, which has been reprinted three times, has become something of a classic. It drew together some of Petruska Clarkson s best writings on the practice of psychotherapy, and its processes and outcomes. Eight years later, Professor Clarkson has again selected some of her most innovative, thoughful and indeed seminal writings to form a second volume.…

Taschenbuch. Zustand: Neu. Neuware - How do we determine whose positions count in the making of foreign policy Does it matter how these policy makers are configured Does the decision-making process such people engage in influence the type of policy that results This volume synthesizs the literatures on leadership, group dynamics, organizational theory, and coalition politics to demonstrate how the nature of the decision unity shapes foreign policy. - Synthesizes theories on leadership, group dynamics, organizational theory, and coalition politics to demonstrate how the nature of the decision unit shapes foreign policy - Authors explore how policymakers' preferences become aggregated in the foreign policymaking process when there is a predominant leader or there are single groups or coalitions.…