john wiley and sons ltd apr 2010 (8 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:\* Establish your brand values and positioning\* Get the all-important name right\* Bring your brand to life\* Turn your customers into your advocates\* Manage your PR and use your marketing budget wisely\* Inspire your staff to live the brand too\* Deal with problems when something goes wrongBranding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire.

Taschenbuch. Zustand: Neu. Neuware - Through selected articles LeVine demonstrates how psychological anthropology developed as a unified field of study that continues to influence our understanding of social theory, society, and self. Psychological Anthropology: AReader on Self in Culture presents a series of illuminating readings from recent and classical literature that offer a rich diversity of insights into psychological anthropology. First tracing the growth of the field, LeVine and the authors then explore the cultural relativity of emotional experience and moral concepts among diverse peoples, the Freudian influence, and recent psychoanalytic trends in anthropology. Further readings address childhood and the acquisition of culture, an ethnographic focus on the self as portrayed in ritual and healing, and how psychological anthropology illuminates social change.

Taschenbuch. Zustand: Neu. Neuware - Throughout the history of the United States, religion contributed both to forces of diversity, fragmentation, and factionalism, and also to the need for union and a sense of cultural belonging. Bringing together a team of the world's leading scholars in the field, this book provides a cutting edge interpretation about the place of religion in American history and its impact across a range of issues, from identity formation and politics, to race, gender, and class.

Buch. Zustand: Neu. Neuware - This lively and highly accessible introduction provides a comprehensive account of the life, teachings of Confucius, and the development of Confucian thought from ancient times to the present day.

Buch. Zustand: Neu. Neuware - Through selected articles LeVine demonstrates how psychological anthropology developed as a unified field of study that continues to influence our understanding of social theory, society, and self. Psychological Anthropology: A Reader on Self in Culture presents a series of illuminating readings from recent and classical literature that offer a rich diversity of insights into psychological anthropology. First tracing the growth of the field, LeVine and the authors then explore the cultural relativity of emotional experience and moral concepts among diverse peoples, the Freudian influence, and recent psychoanalytic trends in anthropology. Further readings address childhood and the acquisition of culture, an ethnographic focus on the self as portrayed in ritual and healing, and how psychological anthropology illuminates social change.

Buch. Zustand: Neu. Neuware - Using new methodological and theoretical approaches, A Companion to Byzantium presents an overview of the Byzantine world from its inception in 330 A.D. to its fall to the Ottoman Turks in 1453.\* Provides an accessible overview of eleven centuries of Byzantine society\* Introduces the most recent scholarship that is transforming the field of Byzantine studies\* Emphasizes Byzantium's social and cultural history, as well as its material culture\* Explores traditional topics and themes through fresh perspectives.

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - Volcanoes are essential elements in the delicate global balance of elemental forces that govern both the dynamic evolution of the Earth and the nature of Life itself. Without volcanic activity, life as we know it would not exist on our planet. Although beautiful to behold, volcanoes are also potentially destructive, and understanding their nature is critical to prevent major loss of life in the future.