Enkay pub (13 Ergebnisse)

Contents Preface 1 Introduction to Air Pollution Definitions Classifications and History 2 Effects of air Pollution Control on Climate 3 Health Effects of Air Pollution 4 The Effects of Urban Tree on air Quality 5 Air Pollution Action in a Changing Climate 6 Effect of Overloads on Air Pollution and Environment 7 Global Dimming by air Pollution and Global Warming by Greenhouse Gases 8 A New Global Warming Strategy How environmentalists are Overlooking 9 Indoor Air Pollution in India A Major Environmental and Public Health Concern 10 Prevention and Control of Air Pollution 11 Quantifying the Costs of Air Pollution 12 Approaches to Pollution Prevention 13 The Air Prevention and Control of Pollution Act 1981 14 Government Size Government Quality and Air Pollution Bibliography IndexAir pollution occurs when the air contains gases dust fumes or odour in harmful amount That is amounts which could be harmful to the health or comfort of humans and animals or which could cause damage to plants and materials The substances that cause air pollution are called pollutants Pollutants that are pumped into our atmosphere and directly pollute the air are called primary pollutants Primary pollutant examples include carbon monoxide from car exhausts and sulfur dioxide from the combustion of coalFurther pollution can arise if primary pollutants in the atmosphere undergo chemical reactions The resulting compounds are called secondary pollutants Photochemical smog is an example of this In the days before the proliferation of large cities and industry nature?s own systems kept the air fairly clean Jacket 268 pp.…

Contents Preface 1 Introduction 2 Mushrooms Uses and Applications 3 Mushroom plant growth promoting rhizobacteria formulations and its scope 4 Mushroom growing Technical briefs and manuals 5 Agro-waste for cultivation of edible mushrooms 6 Oyster mushroom cultivation 7 Small-Scale mushroom cultivation 8 Mushrooms Cultivation nutrional values medical effects and environmental impact 9 Wild mushroom hunting 10 Helping the ecosystem through mushroom cultivation 11 Challenges facing mushroom disease control in the 21st Century 12 Mushroom integrated pest management 13 Biologically derived chemicals used in biological control of insects 14 Management of pesticide use on mushroom production 15 Challenges of limiting pesticide residues in mushroom vegetables 16 Detection of a virus disease on white button mushroom 17 Integrated disease and pest control in mushroom tunnels Bibliography IndexThe production of Mushrooms is a major world-wide highly mechanized process Healthy crops are essential if yields quality and profitability are to be maintained This book covers the recognition biology and control of pests and diseases which are a major cause of crop losses Up-to-date and intensely illustrated Mushroom and Disease Control fully explores the important aspects of pest and disease control From changes in the management of pest and pathogen populations and new methods of crop production to the more effective use of environmental controls and environmental protection 264 pp.…

Contents Preface 1 Introduction 2 The analysis of milk production development 3 Performance of dairy cooperatives and their impact on milk production 4 Milk and Dairy products Production consumption and exports 5 Value chain analysis of milk and milk products 6 Milk Quality and its importance for milk processors 7 Milk production system in Peri-Urban Area 8 Dairy policy reform and trade liberalization An analysis 9 Analysis of dairy marketing chains 10 A Study on improvement in rural livelihoods through dairy farming 11 ICT Application in a dairy industry The E-experience of Amul 12 Measuring the benefit of a computer in the milking parlor Bibliography IndexDairy farming has been part of agriculture for thousands of years Historically it has been one part of small diverse farms In the last century or so larger farms doing only dairy production have emerged Large-scale diary farming is only viable where either a large amount of milk is required for production of more durable dairy products such as cheese butter etc or there is a substantial market of people with cash to buy milk but no cows of their own The dairy sector offers a good opportunity for those who are looking for new and expanding markets While the farming sector is more or less stagnant the dairy sector has seen much activity 264 pp.…

Contents Preface 1 Introduction 2 Soil Fertility Management 3 Managing soil fertility in organic farming systems 4 Important roles of soil microorganisms in organic farming 5 Soil fertility management-towards sustainable farming systems 6 Soil Management for the conservation of soil nitrogen 7 Effects of different management practices on soil conservation 8 Weed management in low external input and organic farming system 9 Organic and conventional farming systems Environmental and economic issues 10 Soil fertility management and insect pests 11 Fertility management dynamics of soil 12 Effect of land use and soil management practices on soil fertility quality 13 Soil management and agrodiversity 14 Managing soils for long-term productivity 15 The Origin and hazard of inputs to crop protection in organic farming systems 16 Selected soil enzymes Examples of their potential roles in the ecosystem 17 The importance of land-use legacies to ecology and conservation Bibliography IndexSoil Fertility can be considered to be a measure of the soil?s ability to sustain satisfactory crop growth both in the short and longer-term Organic farming recognizes the soil as being central to a sustainable farming system Soil fertility is determined by a set o interactions Organic matter is essential for soil fertility it maintains good soil physical conditions eg soil structure aeration and water holding capacity 264 pp.…

Contents Preface 1 Introduction 2 Basics of Human Resource Management 3 Information technology and contemporary HRM 4 Personality traits and career satisfaction of human resource professionals 5 Emerging trends of human resource management 6 The quintessence of human resources management in the twenty-first century 7 Recession the effects on HR 8 Strategic human resource planning 9 Information technology and human resource planning 10 Strategic human resources management 11 E-HRM innovation or irritation 12 Internet and IT on human resource management 13 Career in human resources 14 Career planning process and its role in human resource development 15 Human Resource Management in the International Trade Centre 16 Managing human rights and human resources 17 Role of human resource management in corporate social responsibility Bibliography IndexHuman Resources Management is the management of an organization?s employees This includes employment and arbitration in accord with the law and with a company?s directives But these traditional expressions are becoming less common for the theoretical discipline Sometimes even employee and industrial relations are confusingly listed as synonyms although these normally refer to the relationship between management and workers and the behavior of workers in companies The theoretical discipline is based primarily on the assumption that employees are individuals with varying goals and needs and as such should not be thought of as basic business resources such as trucks and filing cabinets Human Resource Management is seen by practitioners in the field as a more innovative view of workplace management than the traditional approach 280 pp.…

Contents Preface 1 Introduction 2 Communicating corporate social responsibility in brand management 3 Strategic brand management on the cutting edge 4 Towards employer brand management 5 Organizational and customer perspectives on brand equity 6 Brand positioning and values 7 Marketing mix elements on brand equity 8 Designing the social marketing research programme and branding 9 Marketing asset management benefits an executing overview 10 Brand designing and implementing in business 11 Brand marketing and service marketing deal or no deal 12 Inter relationship between relationship marketing branding and services implications 13 Retail marketing and branding 14 A logical brand management model 15 Realization management as a culture clash 16 Brand management as a culture clash 17 Measuring brand equity 18 Challenges and opportunities of brand management and brand equity Bibliography Index Branding is the essence of marketing activity It always stays in the heart of marketing strategy and seeks to remove a company from the harsh competition of the commodity type market by differentiating form the competitors products Branding is the only Mantra and Kaleema which gives a unique value to the company by simplifying the consumers choices in the competitive market Brand management and branding is indeed not an ancient promotional program or any other marketing tools it is rather recent in origin Its emergence as marketing management discipline is at the highest peak of importance due to globalization and opening of market to foreign brands Management of a product needs a series of marketing programs The programs may be segmentation product positioning adding new attributes in the product distribution both physical distribution and channels of distribution advertising sales promotion sales management pricing policy and so on so forth The force and essence of all these programs can be centered on brand management jacket 280 pp.…

Contents Preface 1 Introduction 2 Mass communication trends traits and theories 3 Social cognitive of mass communication 4 Communication theory uses and gratifications 5 Multilevel analysis in mass communication research 6 Communication barriers in distance education 7 Youth information and communication technologies 8 Media and mass communication research past present and future 9 The Internet as mass medium 10 The end of mass communication 11 Mass communication and development impact depends on strategies 12 Theory for professional communications 13 New media and press freedom in the developing world 14 The role of information and communication technologies in economic development Bibliography IndexMass Communication is the term used to describe the academic study of the various means by which individual sand entities relay information through mass media to large segments of the population at the same time It is usually understood to relate to newspapers and magazine publishing radio television and film as these are used both for disseminating news and for advertising Mass communication research includes media institutions and processes such as diffusion of information and media effects such persuasion or manipulation of public opinion In the United States for instance several university journalism departments were remodeled into schools or colleges of mass communication or journalism and mass communication 280 pp.…

Contents Acknowledgement Preface 1 Introduction 2 Marketing management a vital topic 3 Perspective on the evolution of marketing management 4 Marketing channel management and the sales manager 5 Marketing communications how strategic advertising enhances good customer relations 6 The role of marketing research 7 The relationship between market orientation and export performance 8 Marketing in a change world creating customer value and satisfaction 9 The evolution of relationship marketing 10 Relationship marketing and relationship managers 11 Taking a leadership role in global marketing management 12 Risk management in the production and marketing of value 13 Marketing management theory 14 Information technology marketing and organizational factor in corporate e-banking Bibliography IndexMarketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm?s marketing resources and activities Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm?s marketing strategy marketing managers are often responsible for influencing the level timing and composition of customer demand accepted definition of the term For example in a large consumer products company the marketing manager may act as the overall general manager of his or her assigned product to create an effective cost-efficient marketing management strategy firms must posses a detailed objective understanding of their own business and the market in which they operate 276 pp.…

Contents Preface 1 Introduction 2 Time management and effective results 3 Lead time management in the garment sector a case study 4 Overcoming time zone differences and time management problem 5 Mixed-initiative issues for a personalized time management assistant 6 Time management adaptability in multi-agent systems 7 Management of client perceived response time 8 Time management and benchmarking synergy result in the company progress 9 Real-time value chain management 10 Time management in EU countries 11 E-supply chain management prerequisites to success 12 Time management how to optimize your time 13 Networks fro real-time customer relationship management 14 RFID based hospital real time patient management system 15 Time management impact of information technology 16 The importance of time management 17 Time management for creative people Bibliography IndexTime Management is the act or process of exercising conscious control over the amount of time spent on specific activities especially to increase efficiency or productivity Time management may be aided by a range of skills tools and techniques used to manage time when accomplishing specific tasks projects and goals This set encompasses a wide scope of activities and these include planning allocating setting goals delegation analysis of time spent monitoring organizing scheduling and prioritizing Initially time management referred to just business or work activities but eventually the term broadened to include personal activities as well 276 pp.…

Contents Acknowledgements Preface 1 Introduction 2 Event marketing measuring an experience 3 Importance of event correlation and automation 4 Proactive corporate management and the dynamics of public relations 5 Event management a CA service management 6 Using real time strategic change for strategy implementation 7 Representing PR in the marketing mix a study on public relations variables in marketing mix modeling 8 The conundrum of public relations versus marketing 9 The role of pubic relations in management 10 Incorporating sustainability in meetings and event management 11 The employability prospects of graduates in event management 12 Political public relations spin persuasion or relationship building 13 Library public relations new opportunities in a growing field 14 Event management services 15 Towards an international event management body of knowledge Bibliography IndexIn the last couple of decades there has been enormous growth in the event management business Event management is a way of outsourcing occasions that are either business social or a combination of the two Events can be as diverse as weddings to political rallies For any business meeting or social occasion you can think up an event management team can be called in to organize it The range of events that an event management business can supply is quite impressive Most businesses contact an event management team because their expertise in the field should be second to none Planning an event is a time consuming stressful and costly affair Event management teams have contact wit6hin their field in order to obtain the best price quotes and the most reliable service Each even Management System is custom configured based on client?s requirements These systems are used successfully to manage large and small events by agencies and in-house event management teams 246 pp.…

Contents Preface 1 Introduction 2 Strategies for rural marketing by an organization 3 Rural marketing making the ends meet 4 Rural marketing a strategy to fight global recession 5 Innovation management and technology 6 Innovation in rural marketing 7 Role of advertising communication and language in rural marketing 8 Marketing to rural India a changing paradigm 9 The biggest emerging rural marketing 10 Branding in rural markets 11 Rural urban agriculture market system challenges and opportunities 13 Innovations in public service and rural market development 14 Exploring Indian rural market-the way ahead 15 Structure of rural markets for achieving vertical coordination 16 Social changes and the growth of rural market 17 Changes in rural marketing through information and communication technology 18 Problems and prospects for marketing of rural products 19 Role of information technology in rural marketing Bibliography IndexRural Marketing may aptly be described as the process of defining anticipating and knowing customer needs and organizing all the resources of the company to satisfy them In fact satisfaction of customers needs and wants provides the raionale for the existence of the firm Knowledge of consumer behaviour therefore is vital for a firm to achieve its marketing goals The consumers behaviour comprises the acts processes and social relationships exihibited by individuals groups and organizations in searching obtainment use of and consequent experience with products and services An understanding and knowledge of the motives underlying consumer behaviour helps a firm in seeking better and more effective ways to satisfy its customers 260 pp.…

Contents Acknowledgement Preface 1 Introduction 2 Risk management the current financial crisis 3 The power of public risk management in stabilizing the financial system 4 Risk reward and responsibility the financial sector and society 5 Strategic risk management 6 Information systems for risk management 7 Enterprise approach to insurance risk management 8 The role of technology in risk management 9 Effective credit risk management 10 A new approach for managing operational risk 11 Ethics and compliance risk management 12 Business risk management policy Bibliography IndexBusiness Risk Management is an essential part of good management practice and is featuring increasingly prominently on the agendas of senior managers and the education funding bodies Whilst risk management applies to all areas of institutional activity its relevance is particularly clear in relation to projects particularly projects with an IT or systems component It is probably fair to day that business risk management is the single most important component of project management Business risk management is a systematic process of identifying making analysis and responding to risk involved in the project in order to take appropriate and better decisions 276 pp.…

Contents Preface 1 Introduction 2 Applying livelihood approaches to natural resource management 3 Natural resource management and vulnerability reduction 4 Role of expert system in natural resources management 5 Natural resources and sustainable livelihood 6 Socio-economic methodologies for natural resources research 7 Natural resources management and climate change 8 Decentralizing natural resources management 9 Environmental policies and natural resources management 10 Environment natural resources management and conservation 11 Regional co-operation on environment economy and natural resources management 12 Conservation of natural resources including forestry and wildlife 13 Corruption and the curse of natural resources 14 Policy options and strategies in natural resources management Bibliography IndexNatural Resource Management refers to the management of natural resources such as land water soil plants and animals with a particular focus on how management affects the quality of life for both present and future generations Natural resource management is congruent with the concept of sustainable development a scientific principle that forms a basis for sustainable global land management and environmental governance to conserve and preserve natural resources Natural resource management specifically focuses on a scientific and technical understanding of resources and ecology and the life-supporting capacity of those resources Environmental management is also similar to natural resource management 280 pp. 32 col. figs (illustrator).…