Emerald publishing nov 2018 (3 Ergebnisse)

Buch. Zustand: Neu. Neuware - Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It's a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It's a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.…

Buch. Zustand: Neu. Neuware - Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents. …

Buch. Zustand: Neu. Neuware - Educators and students face many questions when exploring the history of the Holocaust. Both the harrowing historical narrative and its wider contemporary implications make the Holocaust an essential part of our education, whilst simultaneously bringing to the fore challenging questions of how best to recount such an event. This book addresses these crucial questions by exploring the way in which we teach and learn about the Holocaust. It demonstrates how we can dignify memories of the Holocaust by joining with resilient survivors, as well as how careful discussion and interpretation of definitions and appropriate representations can link the Holocaust to human rights and international law. It also highlights that understanding the Holocaust serves as a catalyst for the expansion of human rights and for genocide prevention. Throughout, Polgar applies sociological concepts that can help all of us to understand how the Holocaust has become both a particular concern for Jewish and European groups and also a basis for laws and practices that support universal human rights. Advocating for the inclusion of the Holocaust in multicultural education, this text will prove invaluable to students, researchers and educators alike.…