cengage learning mai 2002 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - This practical step-by-step guide covers both qualitative and quantitative dissertations. It is customized for MBA students, to reflect: length of MBA dissertations; typical MBA course structures; previous experience of students; and MBA assessment criteria. Each stage of the dissertation process is covered, from research design through to presentation, illustrated with plentiful examples. It emphasizes the evaluation of material and how to make the best use of one's tutor.

Taschenbuch. Zustand: Neu. Neuware - The Management of Hotel Operations adopts an innovative approach to the study of hotel management based on the concept of key result areas. The book identifies and explores the fundamental issues facing the manager - such as profitability, productivity and quality - and examines alternative strategies for achieving successful performance.The authors have drawn both on current industry practice and on recent research and theoretical studies to demonstrate how hotel management can be made more effective. Throughout the text, a hotel is broadly defined to enable comparisons between independent hotels, chain hotels, hostel accommodation and hospitals.The Management of Hotel Operations is an invaluable textbook for students on degree, BTEC Higher and HCIMA Part B courses in hotel management. It also has much to offer managers in industry.