cengage learning jun 1998 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.

Taschenbuch. Zustand: Neu. Neuware - This book offers a fresh perspective on the convergence of approaches to managing risk and introduces new developments in current thinking. Managing Risk pioneers an integrative and holistic approach to managing risk. Practitioners now increasingly acknowledge that risk cannot be dealt with effectively in a compartmentalised way. There is a need to introduce a broader perspective to the subject of risk and to recognise that approaches towards managing risk are beginning to converge.