cengage learning emea thomson learning jun 2008 (4 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Computer Systems and Networks provides an insight into the construction and operation of modern computer systems. Main computer sub-systems such as the CPU, primary and secondary storage devices, I/O systems, the display, etc, are reviewed. One chapter deals exclusively with digital circuits. Basic gates are described together with their use in forming combinational and sequential logic circuits. The functionality of the modern operating system is also described. Today, networking is an integral part of the computer and so the book introduces basic networking techniques and communications principles. By and large a bottom up approach is adopted in describing how the computer sub-systems are constructed and integrated so as to form the modern computer.

Taschenbuch. Zustand: Neu. Neuware - Ethical, Legal and Professional Issues in Computing provides a comprehensive treatment of the issues facing computer professionals in today's modern, working environment. It features ethical material and codes of practice, using them throughout the book to highlight issues. Written in an accessible style and aided by numerous activities, it brings the subject matter to life and provides essential coverage for undergraduates or anyone interested in the issues facing computer professionals in an ever-changing world.

Taschenbuch. Zustand: Neu. Neuware - Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs-all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map, providing direction to help the business implement its strategies and achieve its objectives.

Taschenbuch. Zustand: Neu. Neuware - In this latest edition of Human Resource Management - A Critical Text, John Storey has brought together leading authorities in the field to provide critical coverage of contemporary and emerging issues in HRM. It builds on the seminal work first published in 1989.The new text contains fully revised and up-to-date chapters from the original contributors while also offering new chapters on electronic HRM, agility and scalability and international staffing. As a result, current debates about the nature and significance of HRM are developed and the volume once again offers the leading in-depth critical analysis of the field.The international team of expert contributors provides an authoritative, critical and original account of contemporary HRM. The book is ideal for advanced management students on a variety of courses.