Cengage learning emea jun 2020 (4 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - The 9th edition of this classic textbook provides students with a firm understanding of current management theories and practical skills to help smooth their transition into the workplace. Combining theory and practice it has been fully updated with a revised three-part structure to help learners focus on the many roles managers can play in an organization. It covers the topics most commonly taught on business courses at undergraduate and postgraduate level and gives students an insight into the latest trends in the ever-changing world of management.…

Taschenbuch. Zustand: Neu. Neuware - The third edition of Database Principles maintains its engaging writing style and brevity; its unique balance between theory and practice; and its wealth of examples throughout the text. It provides a solid and practical foundation for the design, implementation and management of database systems. The new edition has been updated with all the latest developments and technologies and incorporates a generous number of localised and motivating business vignettes that tie the concepts to real-life situations. The coverage of SQL provides numerous examples and simpler explanations that focus on areas most important for a database career.This edition is suitable for a first course in databases at undergraduate level and will also provide essential material for conversion postgraduate courses. Providing comprehensive and practical coverage of core database concepts, it is an ideal text not only for those studying database management systems in the context of computer science, but also those on courses in the areas of information systems and business information technology.…

Taschenbuch. Zustand: Neu. Neuware - Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.…

Buch. Zustand: Neu. Neuware - Develop a strong conceptual understanding of statistics as ESSENTIALS OF MODERN BUSINESS STATISTICS WITH MICROSOFT® EXCEL®, 8E balances real-world applications with an integrated focus on the latest version of Microsoft® Excel®. This best-selling, essentials edition clearly develops each statistical technique in an application setting. You learn to master statistical methodology with an easy-to-follow presentation of a statistical procedure followed by a discussion of how to use Excel® 2019 to perform the procedure. Step-by-step instructions and screen captures ensure understanding.More than 140 new business examples, proven methods, and application exercises show how statistics provide insights into today's business decisions and problems. A unique problem-scenario approach and new case problems demonstrate how to apply statistical methods to practical business situations. MindTap digital resources provide tools to help you master Excel®, Excel® Online, and R as well as gain an understanding of business statistics.…