cengage learning apr 2006 (4 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - From creating play spaces to child development, every key area of modern playwork is covered to help you support children's play in the 21st century. The authors' holistic approach, discussing both theory and practice, makes this the most comprehensive guide available for both students and playwork professionals. Packed with case studies, activities, illustrations and great new photographs, New Playwork contains a wealth of ideas for successful playwork and is an invaluable reference for this rapidly developing profession.

Taschenbuch. Zustand: Neu. Neuware - Human-Computer Interaction is becoming ever more important as a means of achieving competitive IT product designs. A growing field of employment for IT graduates and others, HCI helps students to focus upon how best to design interactive systems that are productive and pleasurable to use. Looking at both good and bad designs, they will soon appreciate how crucial it is that systems be built with an eye on their intended use. Providing concise yet full coverage for a one semester course, the examples and activities are efficient exam preparation tools for computing students on an introductory HCI course.Developed with support from Middlesex University Press and Global Campus.

Taschenbuch. Zustand: Neu. Neuware - Aimed at students learning how to program for the first time, this is a focused introduction which stands out as an accessible first encounter with Java. Students work their way through carefully chosen examples and exercises ¿ paced and structured for an intuitive progression. These drills will provide them with a sound and working knowledge of basic programming constructs.Taking an ¿objects later¿ approach, this book is designed for one semester courses with aim of providing a launch pad to later in depth OOP study.Concepts and principles are illustrated by everyday analogies and backed up by code examples which will help to clarify and anchor your understanding.Developed with support from Middlesex University Press and Global Campus.

Taschenbuch. Zustand: Neu. Neuware - Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion.Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.