business book summaries sep 2016 (489 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Stephen Leeb and Donna Leeb's book: 'Defying the Market: Profiting in the Turbulent Post-Technology Market Boom'.This complete summary of the ideas from Stephen Leeb and Donna Leeb's book 'Defying the Market' shows how technology is experiencing a slowing down of pace and progress. In their book, the authors explain how this slowdown, combined with other factors, will lead to inflation once again becoming a major factor in the global economy. For this reason, any investment strategy formulated for the next 10 to 15 years should be tailored so as to benefit from the effects of this inflation. By reading this summary, you will learn the four key elements that will lead to a successful investment portfolio for the upcoming decade.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your investment knowledgeTo learn more, read 'Defying the Market' and discover how you can take advantage of the technological slowdown and upcoming inflation to make profitable investments. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Brian Halligan and Dharmesh Shah's book: 'Inbound Marketing: Get Found Using Google, Social Media, and Blogs'. This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book 'Inbound Marketing' shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies is that this doesn¿t require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn¿t be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities and then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers; by using social media such as Twitter, you can ask people directly how they would improve your product.Added-value of this summary: ¿ Save time ¿ Understand key concepts¿ Increase your business knowledgeTo learn more, read 'Inbound Marketing' and discover a method that can be cheaper, more effective, and help you create a better product without costly market research. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Grady Means and David Schneider's book: 'Metacapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets'.This complete summary of the ideas from Grady Means and David Schneider's book 'Metacapitalism' shows that MetaCapitalism was the optimum design for the companies and markets of the twenty-first century which would be reshaped by the e-Business revolution. In their book, the authors explain how, if these companies had not changed their business models to align them with the imperatives of MetaCapitalism in time, they would most likely have been left behind permanently. This summary is a must-read for anyone who is interested in the development of business and economic conditions.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'Metacapitalism' and learn more about the evolutions of the 21st century. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Edward de Bono's book: 'Six Action Shoes: A Brilliant New Way to Take Control of Any Business or Life Situation'.This complete summary of the ideas from Edward de Bono's book 'Six Action Shoes' provides the practical and useful 'six action shoes' framework for making decisions about the best course of action in any situation. In his book, the author explains that each shoe type and colour represents a different style of action that should be taken and how to choose the right one for each situation. This summary gives you the ability to clarify the situation and choose the right action to take.Added-value of this summary: ¿ Save time ¿ Understand key concepts ¿ Expand your skillsTo learn more, read 'Six Action Shoes' and learn how to tailor your actions to the situation and choose the right 'shoes' for any occasion. 34 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Lisa Gansky's book: 'The Mesh: Why the Future of Business Is Sharing'. This complete summary of the ideas from Lisa Gansky's book 'The Mesh' shows how mesh companies harness a fundamentally different business model than traditional businesses ¿ they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book, the author explains how a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information and more power to guide those choices, and how you can use this new model to benefit your business. This summary is a must-read for business people who want to learn more about the next big business opportunity.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your businessTo learn more, read 'The Mesh' and find out how you can take advantage of the new business model and offer customers that something different. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Keith Eades and Robert Kear's book: 'The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions'.This complete summary of Keith Eades and Robert Kear's book 'The Solution-Centric Organization' shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering ¿solutions¿ ¿ loose bundles of products and services lumped together in an attempt to offset being viewed as commodities. However, this isn't enough and something more fundamental needs to change. In their book, the authors explain that in order to move from being product-centered to becoming solution-centered, there are six systemic drivers which need to be aligned. This summary presents the competitive advantage of becoming solution-centric, and gives essential concepts and principles to solution-centricity.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'The Solution-Centric Organization' and discover the key to creating products that customers really want. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware 48 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Michael Michalowicz's book: 'Profit First: A Simple System to Transform Any Business from a Cash Eating Monster to a Money-Making Machine'.This complete summary of the ideas from Michael Michalowicz's book 'Profit First' introduces the Profit First Approach. According to Michalowicz, this approach means prioritising profit, instead of leaving it as an afterthought. By following this approach, you can secure your profits and run your business on the remaining cash.There are four steps to install the Profit First Approach:1. Draw a line in the sand2. Set up your Profit First system3. Use Profit First to destroy debt and optimise your business4. Integrate some advanced techniques into your Profit First systemAdded-value of this summary:¿ Save time¿ Prioritise your company¿s profits¿ Make your company permanently profitableTo learn more, read ¿Profit First¿ and get your business profit-ready! 40 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Judith Humphrey's book: 'Speaking as a Leader: How to Lead Every Time You Speak'.This complete summary of the ideas from Judith Humphrey's book 'Speaking as a Leader' shows how you can think, act and speak like a leader in everything that you do. In her book, the author reveals four steps that you can follow to evaluate and improve your leadership skills: think like a leader, follow the leader's script, use leadership language and project a leader's presence. This summary is a must-read for any leader who wants to improve their skills and become a source of inspiration.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'Speaking as a Leader' and find out how you can act like a leader in every way and motivate others. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Donald Mitchell and Carol Coles' book: 'The Irresistible Growth Enterprise: Breakthrough Gains from Unstoppable Change'.This complete summary of the ideas from Donald Mitchell and Carol Coles' book 'The Irresistible Growth Enterprise' shows that irresistible forces arise from time to time that permanently alter the general business climate. The usual corporate reaction to the arrival of these forces is to fight them and preserve the status quo. In marked contrast, smart organizations change their business strategies to harness those external forces and generate quantum leaps in corporate performance. In their book, the authors explain how you can successfully exploit these forces using a two-stage process. This summary will teach you how to implement these processes and take the future of your company into your own hands.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'The Irresistible Growth Enterprise' and discover the key to converting irresistible forces into powerful allies. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Richard E. S. Boulton, Barry D. Libert and Steve M. Samek's book: 'Cracking The Value Code: How Successful Business Are Creating Wealth in the New Economy'. This complete summary of the ideas from Richard E. S. Boulton, Barry D. Libert and Steve M. Samek's book 'Cracking The Value Code' shows that successful organisations are creating value in completely new and original ways today which take advantage of the opportunities of the New Economy. This summary presents four ways of creating value in the New Economy: 1. Design your business model (tangible & intangible assets); 2. Master risk (learn to use it productively); 3. Manage your asset portfolio (with new tools & systems); and 4. Measure and report all assets (information transparency). In short, companies today are racing to find the right combination of tangible and intangible assets that will create the greatest amount of value in the New Economy. Managers that succeed in cracking the creation of value code for their own businesses have a great opportunity to create significant value.Added-value of this summary: ¿ Save time ¿ Understand the key concepts ¿ Increase your business knowledge To learn more, read 'Cracking the Value Code' and discover a brilliant guide which offers you the keys to succeed in the years ahead. 40 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Joseph McCormack's book: 'Brief: Make a Bigger Impact by Saying Less'.This complete summary of the ideas from Joseph McCormack's book 'Brief' teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.There are three main things to keep in mind to be systematically brief:A - AwarenessD - DisciplineD - DecisivenessAdded-value of this summary:¿ Save time ¿ Understand the importance of being brief as well as the key principles¿ Increase your professional efficiencyTo learn more, read 'Brief' and learn how to say more by saying less! 38 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of W. E. Pete Peterson's book: 'Almost Perfect: How a Bunch of Regular Guys Built WordPerfect Corporation'.This complete summary of the ideas from W. E. Pete Peterson's book 'Almost Perfect' tells the story of Bruce Bastian and how he created WordPerfect. In this book, the author reveals how the company rose to fame through its progress and innovations, as well as the many challenges it faced. This summary sheds some light on exactly what makes a company successful by looking at all the different aspects, from organisation structure to cash flow limitations.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'Almost Perfect' and discover the story behind the company that began with one man and grew to include almost 3,000 employees. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Marcus Buckingham's book: 'The One Thing You Need to Know:.About Great Managing, Great Leading and Sustained Individual Success'.This complete summary of the ideas from Marcus Buckingham's book 'The One Thing You Need to Know' provides the key to being a great manager: never forget that everyone who reports to you is a unique individual. In his book, the author explains that your job is to capitalise on employees' individualities rather than trying to eradicate differences and encouraging everyone to act the same. This summary reveals exactly how you can do this and how you can ensure that you are the best leader possible by creating confidence within your team.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'The One Thing You Need to Know' and discover how you can become a great leader by embracing the unique qualities of your employees. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Leander Kahney's book: 'Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World¿s Most Powerful Brands'. This complete summary of the ideas from Leander Kahney's book 'Inside Steve's Brain' shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar, dramatically changed the music industry and turned around a Fortune 500 company in dire straits. He has the reputation of being a tricky person to work with, but he¿s a self-made billionaire who must be doing something right. This summary analyses Steve Jobs¿ career, identifying some key personality traits which have propelled him to the top. It also looks at each trait, and demonstrates how it¿s helped him in crucial decisions. For example, Jobs is focused: he¿s aware of what he¿s good at, and what he¿s not. He delegates the latter in order to focus on the former. He takes that philosophy into a wider arena, by always concentrating on what Apple does best as well. Jobs is a perfectionist: this has meant that good projects have been killed, and that product design takes longer. But this has paid off, because Apple has won countless design awards and intuitive design is one of its USPs. Added-value of this summary: ¿ Save time¿ Understand key concepts ¿ Increase your business knowledgeTo lear more, read 'Inside Steve's Brain' and discover a fascinating book, combining biographical detail with business advice and strategy analysis. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Rhonda Abrams' book: 'Business Plan in a Day: Get it Done Right, Get it Done Fast!'.This complete summary of the ideas from Rhonda Abrams' book 'Business Plan in a Day' defines the nine key components of a great business plan. In her book, the author guides the reader through each of these steps and explains that it should only take you about 24 hours of work to put together a great business plan. This summary demonstrates the importance of creating a business plan and how it's worth taking the time to make a road map for your business.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'Business Plan in a Day' and find out how you can create a business plan in just a day and get started on building your business! 46 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Davie Bovet and Joseph Martha's book: 'Value Nets: Breaking the Supply Chain to Unlock Hidden Profits'.This complete summary of the ideas from Davie Bovet and Joseph Martha's book 'Value Nets' shows how the concept of 'value nets' bring supply chain management and performance into the digital business era. In their book, the authors explain how a value net marries a concise customer interface with a powerful and responsive order fulfillment engine to deliver exceptional levels of supply performance. This summary will teach you how to implement this system into your own business in order to optimise processes and enhance profitability.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'Value Nets' and discover why you should re-shape your supply operations in order to gain better results. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Carmine Gallo's book: 'The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success '. This complete summary of the ideas from Carmine Gallo's book 'The Innovation Secrets of Steve Jobs' talks about Steve Jobs, co-founder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators in history and Gallo shows in his book how he pulls that off. For one thing, he doesn¿t believe that a rigid step-by-step method exists for innovation. Nor do Apple employees attend classes or seminars on 'How to innovate'. Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles. This summary highlights those seven principles: 1. Do what you love; 2. Aspire to change the world; 3. Kick-start your brain; 4. Sell dreams, not products; 5. Say no to the unnecessary; 6. Create insanely great experiences; 7. Master delivering the message.Added-value of this book: ¿ Save time¿ Understand key concepts ¿ Increase your business knowledge To learn more, read 'The Innovation Secrets of Steve Jobs' and discover a valuable guide to constant innovation. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Jesse Berst's book: 'The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future'.This complete summary of the ideas from Jesse Berst's book 'The Magnet Effect' shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the 'Magnet Effect', 'Spiral Marketing' and the 'Domino Method'. This summary will teach you how to use each of these concepts to position your business advantageously and become an Internet success in just a few clicks.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'The Magnet Effect' and discover how you can take advantage of the falling dominoes of the future. 40 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Don Peppers and Martha Rogers' book: 'Return on Customer: Creating Maximum Value from Your Scarcest Resource'.This complete summary of the ideas from Don Peppers and Martha Rogers' book 'Return on Customer' presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'Return on Customer' and discover the new way to measure your business success and add value. 46 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Peter Sims' book: 'Little Bets: How Breakthrough Ideas Emerge from Small Discoveries'.This complete summary of the ideas from Peter Sims' book 'Little Bets' shows that the best way to discover promising ideas is by placing lots of idea seeds and then building on those that work. In his book, the author explains how to use the 'little bets' approach in six easy steps: experiment, play, immerse, define, reorient and iterate. This summary explains each of these steps in detail and proves that failed experiments are to be expected when trying something fresh and original.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'Little Bets' and discover the easy approach that will help you to develop new business ideas. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of G. Richard Shell and Mario Moussa's book: 'The Art of Woo: Using Strategic Persuasion to Sell Your Ideas'.This complete summary of the ideas from G. Richard Shell and Mario Moussa's book 'The Art of Woo' shows that selling ideas involves a different strategy to selling objects: you must use ¿relationship-based persuasion¿ which isn¿t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'The Art of Woo' and discover the key to selling to customers who come back again and again. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Michael Lord, Donald Debethizy and Jeffrey Wager's book: 'Innovation that Fits: Moving Beyond the Fads to Choose the Right Innovation Strategy for Your Business'. This complete summary of the ideas from Michael Lord, Donald Debethizy and Jeffrey Wager's book 'Innovation that Fits' shows how innovation is not based on fad ideas and new trends. The basis for innovation can never be a 'silver bullet'. In their book, the authors go through each of the innovation strategies implemented by companies and how to make them all work as effectively as possible, and to which businesses they are best suited. This summary will teach you how to ensure that your strategy will be successful by doing research and exercising caution, in order to set up a structure that is focused, integrated, monitored and controlled. Added-value of this summary: ¿ Save time ¿ Understand key concepts ¿ Expand your capacity for innovation To learn more, read 'Innovation that Fits' and discover how you can choose the best strategy that suits your company and will provide results. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Bo Burlingham's book: 'Small Giants: Companies that Choose to Be Great Instead of Big'.This complete summary of the ideas from Bo Burlingham's book 'Small Giants' shows how many people believe that success must be measured by growth. However, the vast majority of businesses are privately owned and can stay the same size and still generate excellent profits year after year. In his book, the author identifies seven keys to success for small business giants and how they can be implemented into any business. This summary is the perfect guide for any businessperson that wants their company to work for them and their lifestyle.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'Small Giants' and discover how you can still be successful and generate profits without becoming a large, publicly owned business. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Theodore Modis' book: 'Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment'This complete summary of the ideas from Theodore Modis' book 'Conquering Uncertainty' shows that anticipating the future of a business and taking suitable action, particularly during times of rapidly changing competitive business conditions, can be challenging. However, business changes are not random and unpredictable ¿ they actually align with seasons along a well defined pattern called ¿¿the S-curve¿¿. This summary explains that once a business can forecast which season will be next, actions can be taken to empower the corporation to successfully adapt to the coming economic climate. Levels of investment, research, innovation and the introduction of new products can be timed using S-curves and the company¿s position on its S-curve. In other words, eliminating business uncertainty is achieved when a company executes a successful business strategy ¿ a strategy that takes into account the economic conditions of the immediate future. Companies which do so can prosper, irrespective of external conditions.Added-value of this summary: ¿ Save time¿ Understand the key concepts ¿ Increase your business knowledge To learn more, read 'Conquering Uncertainty' and discover how to make the right decisions at the right time. 40 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Kendra Lee's book: 'The Sales Magnet: How to Get More Customers Without Cold Calling'.This complete summary of the ideas from Kendra Lee's book 'The Sales Magnet' explains that in today¿s market, cold calling is dead. Instead it is more efficient to attract the attention of prospects using personal, digital and collaborative attractive strategies, and once you have their attention, then run the savvy sales campaigns to convert them into customers. This summary highlights the steps that you can follow to run a savvy campaign and boost your sales.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your sales knowledgeTo learn more, read 'The Sales Magnet' and discover the key to attracting customers with your strategies and sales campaigns. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Michael Gerber's book: 'The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business'.This complete summary of the ideas from Michael Gerber's book 'The E-Myth Enterprise' shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences. In his book, the author explains the importance of doing each of these things and how you can design a strategy for meeting these requirements. This summary is a must-read for anyone who thinks they may have a great idea and wants to start making money from it.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'The E-Myth Enterprise' and find out how you can turn your dreams into a reality. 42 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Dave Lakhani's book: 'Persuasion: The Art of Getting What You Want'.This complete summary of the ideas from Dave Lakhani's book 'Persuasion' shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get what they want. In his book, the author explains how persuasion can and must be used to create win-win situations for everyone involved. This is a key distinction between manipulation and persuasion. Manipulative techniques never result in a lasting relationship, whereas those relationships based on the use of persuasion do endure.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your knowledgeTo learn more, read 'Persuasion' and discover how you can master the art of persuasion and start getting what you want. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Jack Welch and Suzy Welch's book: 'Winning'. This complete summary of the ideas from 'Winning' discusses the question that is on everybody's mind in the world of business: What does it take to win Providing you with a summary of Welch's business philosophy as well as with advice on how to look at your company and competition, this useful summary puts you in a position to win, and to make the most of each victory.Added-value of this summary: ¿ Save time¿ Understand key concepts ¿ Increase your knowledge of management and leadershipTo learn more, read 'Winning' and find the keys to successful strategies. 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The must-read summary of Robert Tucker's book: 'Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures'.This complete summary of the ideas from Robert Tucker's book 'Driving Growth Through Innovation' shows how the best and only way to actually grow a company is to innovate ¿ to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company.Added-value of this summary:¿ Save time¿ Understand key concepts¿ Expand your business knowledgeTo learn more, read 'Driving Growth Through Innovation' to discover why innovation is the only key to growing your organisation and how you can implement it. 42 pp. Englisch.