blackwell publishing ames (2 Ergebnisse)

Original-kartoniert. Zustand: Sehr gut. 4 Original-kartoniert Third edition de XV pp., 237 pp.

Condition: Near fine, unread and excellent book, all pages pristine, no markings, no tears, cover with minimal shelf rubbing. 1st edition hardcover. // Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the "consumer-connection." Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts. // xii + 598 pages: format: 26,0 x 18,2 x 4,5 cm (10.3 x 3 x 1.7 inches); Book weight: 1500 g.