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In den WarenkorbHardcover with dust jacket. Zustand: Gut. 222 p.: Ill. Lediglich der Schutzumschlag ist etwas angeschmutzt, sonst ein gutes Exemplar / Only the dust jacket is a bit soiled, otherwise a good copy. - TABLE OF CONTENTS Foreword Jury Campaigns I Thomas Rurik for a culture of rejection Sean Kevin Fitzpatrick too many clowns Nicholas Welch the presentation didnt co exactly as planned Rob Moss NOTES FROM THE TRENCHES Campaigns II Harald Leinenbach the benetton case Theo Lighthart and Wolfgang Pauser will brands be rejected? Bazon Brock the logic of selection Campaigns III Janet Klineman misunderstandings that may be a result of the briefing process Joan Treistman the good, the bad, the ugly decision Christian Hay pitches - and other virtual realities Campaigns IV Index. ISBN 9783980491099 Sprache: Englisch Gewicht in Gramm: 1130.