visual merchandising consumer impulse von saumya larshani (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Making eye-catching displays to highlight products in a retail setting is known as visual merchandising. It uses design components, lighting, signage, and product placement to highlight particular items and improve the overall aesthetic. Engaging customers, promoting purchases, and enhancing their shopping experience are the main objectives. The impulse buying behavior of consumers indicated their propensity to make impulsive, haphazard purchases without much thought beforehand. Rather than being motivated by a thoughtful assessment of needs or logical decision-making, it is frequently influenced by feelings, desires, or outside stimuli. Impulsive buying is largely influenced by factors such as immediate gratification, store layout, lighting, color, and display of products.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR | S. Saumya Larshani (u. a.) | Taschenbuch | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786207475322 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.