Virtual social identity consumer (10 Ergebnisse)

Zustand: New. pp. xv + 230.

Contents Introduction I The virtual experience 1 Avatar Auto-ethnographic research in virtual worldsRobert V Kozinets and Richard Kedzior 2 For a better exploration of metaverses as consumer experiencesLeila El Kamel II Consumer behavior in virtual worlds 3 Interaction seeking in second life and implications for consumer behaviorChristian Hinsch and Peter H Bloch 4 I dont know you but I trust you a comparative study of consumer perceptions in real life and virtual worldsJames E Brown and Tracy L Tuten 5 Social interaction with virtual beings the technology relationship interaction model and its agenda for researchKathy Keeling Debbie Keeling Antonella de Angeli and Peter McGoldrick 6 Personalized avatar a new way to improve communication and e-serviceDavid Crete Anik St-Onge Aurelie Merle Nicolas Arsenault and Jacques Nantel 7 The sacred and the profane in online gaming a netnographic inquiry of Chinese gamesJeff Wang Xin Zhao and Gary J Bamossy III Avatar creation and appearance 8 Finding Mii virtual social identity and the young consumerJ Alison Bryant and Anna Akerman 9 Me myself and my avatar the effects of avatars on SNW social networking users attitudes toward a website and its ad contentYoujeong Kim and S Shyam Sundar IV Person perceptions in virtual worlds 10 Effects of ethnic identity and ethnic ambiguous agents on consumer response to websitesOsei Appiah and troy Elias 11 Ethnic matching an examination of ethnic morphing in advertisingYuliya Lutchyn Brittany RL Duff Ronald J Faber Soyoen Cho and Jisu Huh 12 Mirror Mirror on the web understanding thin-slice judgements of avatarsMelissa G Bublitz craig C Claybaugh and Laura A Peracchio Name Index Subject Index The creation and expression of identity or of multiple identities in immersive environments is rapidly transforming consumer behavior The largest social networking site second life and the gaming oriented site World Warcraft have tens of millions of registered users Increasingly RL real life companies including GM Dell Sony IBM wells Fargo are staking their claim to computer mediated environments CMEs such as second life There com and Entropia Universe Corporate Americas transition to the virtual world is an attempt to reach and entice the growing flood of consumers occupying these virtual worldsDespite this huge potential experts know very little about the best way to talk to consumers in these online environments How will established research findings from the offline world transfer to CMEs Thats where Virtual Social Identity and Consumer Behaviour comes in With cutting edge research on the scope and impact of CMEs-where they are and where they are going There is no better source for understanding the impact of virtual social identities on consumers consumer behaviour and electronics commerce jacket 230 pp.…

Zustand: New. pp. 248 Figures.

Zustand: New. In English.

Paperback. Zustand: Brand New. 248 pages. 9.00x6.00x0.50 inches. In Stock.

Zustand: New. How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. Num Pages: 230 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1KBB; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 340. . 2010. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Zustand: New. pp. xv + 230 Figures, Illus.

Zustand: New. In English.

Zustand: New.

Hardcover. Zustand: Brand New. 288 pages. 9.00x6.10x0.70 inches. In Stock.