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Verlag: Lawrence Erlbaum Assoc Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Sprache: Englisch
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 120,40
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 1st edition. 447 pages. 9.25x5.75x1.25 inches. In Stock.
Taschenbuch. Zustand: Neu. Understanding Ethical Consumer Behavior | The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical Decision-Making Processes | Sarah Steenhaut | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639094350 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.
Anbieter: moluna, Greven, Deutschland
EUR 101,97
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Reynolds, Thomas J. Olson, Jerry C.The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop .
Verlag: Taylor & Francis Mai 2001, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Anbieter: Buchpark, Trebbin, Deutschland
EUR 9,57
Anzahl: 3 verfügbar
In den WarenkorbZustand: Sehr gut. Zustand: Sehr gut | Sprache: Französisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Anbieter: Buchpark, Trebbin, Deutschland
EUR 9,57
Anzahl: 1 verfügbar
In den WarenkorbZustand: Hervorragend. Zustand: Hervorragend | Sprache: Französisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Anbieter: Buchpark, Trebbin, Deutschland
EUR 16,01
Anzahl: 1 verfügbar
In den WarenkorbZustand: Sehr gut. Zustand: Sehr gut | Sprache: Französisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Anbieter: Buchpark, Trebbin, Deutschland
EUR 16,01
Anzahl: 1 verfügbar
In den WarenkorbZustand: Hervorragend. Zustand: Hervorragend | Sprache: Französisch | Produktart: Bücher | Keine Beschreibung verfügbar.