Software marketing (100 Ergebnisse)

Paperback. Zustand: Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

Paperback. Zustand: Very Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. The book is in good condition with a hardcover binding. The dust jacket shows signs of wear, including minor stains and edge wear, indicative of its age. Internally, the pages are clean and free from inscriptions or library markings. The binding remains tight, ensuring durability for continued reference. worn with minor stains and edge wear.…

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Soft cover. Zustand: Very Good. No Jacket. 2007-2008 Edition. Very good copy. (see picture) Ex-Lib copy. Not used much at all. 270 pages. 26 pages of Productive Publications.All pages clean,tight and bright.

Zustand: New.

Broschiert. Zustand: Gut. 229 S. Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Sprache: Deutsch Gewicht in Gramm: 425.

Zustand: As New. Unread book in perfect condition.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: Brand New. 372 pages. 9.25x6.25x1.25 inches. In Stock.

Zustand: New.

Paperback. Zustand: Brand New. 100 pages. 10.00x7.00x0.24 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of 'Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market'. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies.It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process.Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process.It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.…

Zustand: New.