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Hardback. Zustand: Good. Studying the increasingly powerful role television plays in the political process, Fredric T. Smoller offers a persuasive argument that the big three network coverage of the presidency is gradually eroding public support for and confidence in that office. This book argues that network coverage of the presidency is determined by the political, technical, and commercial nature of the medium itself, producing a bias toward extensive and negative coverage. Smoller studies the thematic nature of television's presidential coverage, demonstrating how producers and correspondents integrate their daily coverage into ongoing themes which provide dramatic unity over a prolonged period of time. Thus, television's portrayal of the White House generally starts out favorable but soon becomes unfavorable. Attempts by the White House to combat these negative portrayals by managing news coverage and isolating the president will subvert democratic values.The Six O'Clock Presidency argues against generally accepted views that network coverage of the presidency is too favorable and reveals the power of the networks to unravel the career of individual presidents and the public's support for that office. Noting that television news is getting tougher on the presidency as each full-term administration president since Richard Nixon has received a bigger measure of poor coverage than its predecessor, the author spent several weeks with the White House press corps to determine how this could be explained. He interviewed television news executives, correspondents and technicians for ABC, CBS, and NBC, as well as White House officials. The result is a comprehensive study of the economics, technology, and personnel of network news and its coverage of the presidency.…

Sprache: Englisch
Verlag: Entrepreneur Press, 2009
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Paperback. Zustand: Good. Seminar paper from the year 2014 in the subject English - Literature, Works, grade: 3,3 (1,3), University of Paderborn (Institut f r Anglistik und Amerikanistik), course: It's 'the end of the world' as we know it: The Apocalypse and other End-of-the-World Narratives, language: English, abstract: In this essay I'd like to take a look at social interactions of individuals who find themselves in a world where known values, believes and rules seem to be invalid and where the individual survival seems to be the only aim to strive for. But is survival the only need of people? The Road, with its cold, bitter and ashen world, where ethics and morale are lost, where society, as we know it, is completely absent is a good basis for this research. Maybe you'll be good at this. I doubt it, but who knows. The one thing I can tell you is that you won't survive for yourself. I know because I would never have come this far. A person who had no one would be well advised to cobble together some passable ghost. Breathe it into being and coax it along with words of love. Offer it each phantom crumb and shield it from harm with your body. (McCarthy, The Road) Action is rational in so far as it pursues ends possible within the conditions of the situation, and by means, which, among those available to the actor, are intrinsically best adapted to the end for reasons(.). (Parsons, 1937) These two epigraphs, the first from Cormac McCarthy's The Road and the second from Parsons Structure of Social Action give us a slight hint about the importance of social relations and interactions and their outcomes. As a consumer of this kind of post-apocalyptic media you're thrown into these settings by either waking up from a dream or by regaining consciousness. The setting and the new world order are already fixed. Either people try to survive for their own while searching and hoping for others in order to have a higher chance of surviving, or they are already a part of a community whi. …

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Zustand: Good. Designed for hassle-free, classroom and independent study, our resources are the smart choice for those revising for Edexcel GCSE (9-1) History Superpower relations and the Cold War.

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Sprache: Englisch
Verlag: Red Globe Press, 2011
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Paperback. Zustand: Good. A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.…

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Paperback. Zustand: Very Good. This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.…

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Paperback. Zustand: Good. A brief, economical introduction to the core theories, concepts, and issues for students studying race and ethnic relations in the United States.

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Paperback. Zustand: Good. This is a timely work on a very dynamic field. It provides more than 40 best practice case studies from nearly half the states in America, and discusses current and evolving trends in the relations between educational institutions and cities, towns and other municipalities. The schools include public and private universities and colleges, public school districts, and other local school systems. Case studies examine current and evolving state-of-the-art practices. Appendices include a glossary; regional, national and international resource directories; bibliographic sources; model agreements and documents; a state municipal league directory; a state public library directory; and a summary of distance learning resources. The handbook is indexed. The future of America's cities and schools depends upon the proper management of resources through the use of state-of-the-art town-gown planning practices. Both public officials and taxpayers, faculties, as well as students, benefit from town and gown best practices. …

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Paperback. Zustand: Very Good. Exploring how to effectively communicate with the media, this text offers students a practical guide to various aspects of media relations. It is intended for courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.…

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Hardback. Zustand: Very Good. As globally recognized arbitration experts, the authors of THE LABOR RELATIONS PROCES bring nearly a century of combined experience with the labor movement, labor relations, and collective bargaining to this popular text. Packed with real-world examples and quotes from practitioners in the field, this 11th edition explores labor's history from inception to current and emerging trends, touching on government, white-collar, and international contexts to give you an unmatched perspective of the topics. Chapters include in-depth analyses of the relationship between management and labor, including key participants in the processes, and the rights and responsibilities of each. Labor agreements, collective bargaining, contract administration, arbitration, and many other critical issues and processes highlight the complex, exciting nature of organized labor, and introduce you to the wide variety of professional opportunities available to you today.…

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Paperback. Zustand: Good. This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.…

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Hardback. Zustand: Good. Michael Armacost, the United States ambassador to Japan until 1993, offers an insider's view of relations between the two most powerful economic forces in the economic war zone of contemporary U.S.-Japan relations. Friends Or Rivals? offers a comprehensive analysis of Japan policy under the Bush and Clinton administrations. Here too are Armacost's predictions and suggestions for the future. Armacost examines the promise and frustrations of interdependencies at a time when the world is changing. He chronicles American efforts to reduce a massive trade imbalance, arrange a more equitable sharing of mutual defense costs, elicit a substantial Japanese contribution to the multilateral alliance during the Gulf war, and design a global diplomatic parternship with Tokyo. An authoritative account of U.S.-Japanese relations, Friends or Rivals? is also a provocative ambassadorial memoir. Michael Armacost reveals candidly his own perception of the power brokers he has worked with that define and continue to define the terms of U.S.-Japan relations.…

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Paperback. Zustand: Good. Theory meets intellectual history in this new and expanded edition of International Relations Theory. Long known for its concise presentation of the various images and interpretive understandings of how to approach the complexity of international politics, this edition devotes a significant portion of the book to the intellectual precursors who have informed current perspectives on international relations. The discussion moves well beyond the usual cannon of Thucydides, Machiavelli, and Hobbes by linking them and other writers to present-day IR theory-realism, liberalism, economic structuralism, and English School images; as well as constructivist, feminist, postmodern, and critical theory lenses. This unique approach enhances our abilities to think conceptually and critically not only about how our 21st-century world of diverse state and non-state actors works, but also the implications of the changes we observe domestically and globally.…

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Paperback. Zustand: Good. This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.…

- Softcover
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