public relations social theory (17 Ergebnisse)

Paperback. Zustand: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415997867.

Zustand: Sehr gut. 1. 384 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 522 Taschenbuch, Maße: 15.2 cm x 2.18 cm x 22.9 cm.

Hardcover. Zustand: Very Good. No Jacket. 350 p. maps, diagrs., tables. 22 cm. ; National Library: 003490109 LCCN: 59-13226 ; LC: DS557.C2; Dewey: 915.96 ; OCLC: 250765 ; yellow and grey cloth ; no dustjacket ; ex-lib, stamps, labels ; Contents : The culture and the society -- Historical setting -- Geography and population -- Ethnic groups and languages -- Religion -- Family -- SOcial organization -- Dynamics of political behavior -- Theory and structure of government -- Diffusion and control of information -- Foreign relations -- Basic features of the economy -- Organization and use of manpower -- Financial system -- Agricultural development -- Domestic and foreign trade -- Public healther and welfare -- Formal education -- Art and intellectual expression -- Values and patterns of living -- National attitudes ; Book.

Taschenbuch. Zustand: Neu. Neuware -Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice. In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different ¿mindsets¿. Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional. Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of ¿¿earning understanding and support and influencing opinion and behavior¿. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies. Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially ¿the rise of social mediä provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines. 16 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice.In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different 'mindsets'.Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional.Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of '.earning understanding and support and influencing opinion and behavior'. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies.Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially 'the rise of social media' provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines.

Zustand: New.

Paperback. Zustand: Brand New. 1st edition. 336 pages. 9.25x6.25x1.00 inches. In Stock.

Kartoniert / Broschiert. Zustand: New.

Paperback. Zustand: Brand New. 2nd edition. 454 pages. 9.00x6.00x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Public Relations and Social Theory | Key Figures, Concepts and Developments | Øyvind Ihlen (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Routledge | EAN 9781138281301 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Zustand: New.

Zustand: New.

Hardcover. Zustand: Brand New. 2nd new edition. 472 pages. 9.25x6.25x1.25 inches. In Stock.