Product management (Mehr als 1.800 Ergebnisse)

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Sprache: Englisch
Verlag: Pearson Education (US), 2010
Serie: Buch 3 von 16 - Addison-Wesley Signature Series (Cohn)
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Paperback. Zustand: Good. The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler?s extensive experience, you?ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner?s role: what product owners do, how they do it, and the surprising implicationsEnvisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholdersGrooming the product backlog: managing the product backlog effectively even for the most complex productsPlanning the release: bringing clarity to scheduling, budgeting, and functionality decisionsCollaborating in sprint meetings: understanding the product owner?s role in sprint meetings, including the dos and don?tsTransitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.…

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Hardback. Zustand: Good. Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.…

Sprache: Englisch
Verlag: Addison-Wesley Professional (edition 1), 2010
Serie: Buch 3 von 16 - Addison-Wesley Signature Series (Cohn)
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Paperback. Zustand: Good. This guide for managers offers a proactive approach to the control of risk and provides explicit instructions for implementing risk- management measures. The book details a model of risk which is scalable to any size project or program, and outlines methods for identifying causes of risk, prioritizin.…

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Paperback. Zustand: Very Good. Unlock your product management potential and achieve breakthrough performance for your products and company If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Having performed technology assessments for over 200 companies, we have found the information and processes contained in this book to be outstanding and best practices. Rick Jennings, CISA, President, Assess-IT Geracie nails it with Take Charge Product Management. This book is a comprehensive guide to becoming a highly effective product manager. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers Kevin Maguire, General Manager, Philips Healthcare Greg has done a wonderful job capturing the experience of being a product manager in an engaging and readable book. There are insights here that I would love to have had when I started, and still learned from after 15 years in product management Edgar MacBean, Vice President, Product Management, Pathway Genomics Geracie delivers an incredibly useful book with real-world insights, application points, and no fluff - every word is real-world. The unique format of a story line along with the practical and comprehensive guidance at each step of the story is like having an experienced product manager mentor guiding you every step of the way. Matt Jackson, Owner, Jackson Consulting, Inc. Take Charge Product Management is a must read for all product management and product marketing professionals. This book takes an often complicated job and provides clear direction. With its proven strategies and practical examples, product managers can maximize their return on investment and ensure their organization's success. Brad Morton, Senior Vice President, Product Management, Morehead Associates Reading this book, I relived my early days - finding my way as a new product manager. It made me wish there had been a practical guide available to navigate the practice of product management then. Take Charge Product Management is that practical guide for beginning product managers The substance of the book also provides seasoned professionals with a wealth of actionable information on the art and science of product management. David Murdock, Director, Consulting Services and Product Management at Quorum Health Resources A fast-paced and comprehensive approach to product management shedding needed light on the role, responsibilities, and job expectations, and providing the necessary tools for product managers to succeed. A fantastic read for executives looking to create a new product management organization and hire the right people for the job David Palkoner, Director of Product Management, Solucient, LLC. About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.…

- Softcover
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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

- Softcover
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Paperback. Zustand: Good. Unlock your product management potential and achieve breakthrough performance for your products and company If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Having performed technology assessments for over 200 companies, we have found the information and processes contained in this book to be outstanding and best practices. Rick Jennings, CISA, President, Assess-IT Geracie nails it with Take Charge Product Management. This book is a comprehensive guide to becoming a highly effective product manager. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers Kevin Maguire, General Manager, Philips Healthcare Greg has done a wonderful job capturing the experience of being a product manager in an engaging and readable book. There are insights here that I would love to have had when I started, and still learned from after 15 years in product management Edgar MacBean, Vice President, Product Management, Pathway Genomics Geracie delivers an incredibly useful book with real-world insights, application points, and no fluff - every word is real-world. The unique format of a story line along with the practical and comprehensive guidance at each step of the story is like having an experienced product manager mentor guiding you every step of the way. Matt Jackson, Owner, Jackson Consulting, Inc. Take Charge Product Management is a must read for all product management and product marketing professionals. This book takes an often complicated job and provides clear direction. With its proven strategies and practical examples, product managers can maximize their return on investment and ensure their organization's success. Brad Morton, Senior Vice President, Product Management, Morehead Associates Reading this book, I relived my early days - finding my way as a new product manager. It made me wish there had been a practical guide available to navigate the practice of product management then. Take Charge Product Management is that practical guide for beginning product managers The substance of the book also provides seasoned professionals with a wealth of actionable information on the art and science of product management. David Murdock, Director, Consulting Services and Product Management at Quorum Health Resources A fast-paced and comprehensive approach to product management shedding needed light on the role, responsibilities, and job expectations, and providing the necessary tools for product managers to succeed. A fantastic read for executives looking to create a new product management organization and hire the right people for the job David Palkoner, Director of Product Management, Solucient, LLC. About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.…

Sprache: Englisch
Verlag: Createspace Independent Publishing Platform, 2014
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Paperback. Zustand: Good. Product management is one of the most exhausting, exhilarating, stressful, and rewarding careers out there. It's not for the faint of heart. It's for people who want to move mountains. It swallows some whole, but others derive endless invigoration and passion from the pace and the impact and the glory and the huge potential for failure as well as success. There's no other job like it, and this is a book to help you make it your job. The role of a product manager goes by many different names - and if that's not reason enough to be confused, some companies define product manager completely differently from how it's understood elsewhere. We sometimes get stuck in our quest to define the damn thing, but in the case of product management, it's effort well spent, because it's quite the jungle out there.…

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Hardback. Zustand: Very Good. Helps readers gain a clear understanding of how to elicit right requirements early on in a project - and make the right product the first time. This book shows readers how to: identify where current requirements process is weak; bridge communication breakdowns that lead to muddy requirements; and, prove that faster, better, cheaper is possible.…

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Hardback. Zustand: Good. Helps readers gain a clear understanding of how to elicit right requirements early on in a project - and make the right product the first time. This book shows readers how to: identify where current requirements process is weak; bridge communication breakdowns that lead to muddy requirements; and, prove that faster, better, cheaper is possible.…

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Hardback. Zustand: Very Good. Covers three tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This book utilizes the familiar Marketing Plan as the framework for its lessons.…

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Paperback. Zustand: Good. A comprehensive, practical guide for product managers and product owners on leading stakeholders and development teams. It explains how to influence people, build trust, bring clarity to roles and responsibilities, set clear and shared goals, engage in effective conversations, successfully resolve conflict, and secure strong support for decisions.…

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Paperback. Zustand: Very Good. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.…

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Paperback. Zustand: Good. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.…

- Softcover
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Paperback. Zustand: Fair. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.…

Sprache: Englisch
Verlag: BookSurge Publishing (edition 1st Paperback Edition), 2008
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