principles managment (3 Ergebnisse)

Geheftet. Zustand: Gut. 20 S., ill. Einband leicht berieben, Vorsatz leicht angeschmutzt, Seiten leicht gebräunt, ansonsten gut erh. Sprache: Englisch Gewicht in Gramm: 90.

Paperback. Zustand: New. Language: English. This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very studentfriendly. It emphasises the issues that managers face, with Focus on the service sector, global management, and information technology. The streamlined text covers the principle concepts of management to provide students with a Solid Foundation for understanding key issues. Organised around the traditional functions of management, it reflects contemporary trend in management. An indispensable textbook both for management specialists and nonspecialists, it provides a complete foundation in management topics. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. The Title 'Principles of Managment (Pb) written/authored/edited by Amar Jyoti', published in the year 2009. The ISBN 9789380222240 is assigned to the Paperback version of this title. This book has total of pp. 321 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management Paper Back. Size of the book is 13.34 x 21.59 cms Vol: 321.

Hardbound. Zustand: As New. New. Contents Foreword. Preface. 1. The foundation of marketing. 2. The changing environment for marketing. 3. Strategic marketing planning and forecasting. 4. Marketing research and Marketing Information System. 5. Understanding consumer buying behaviour. 6. The marketing mix and management process. 7. Market segmentation and market targeting. 8. Developing and managing products. 9. Physical distribution management. 10. Understanding the quality and customer service. 11. Understanding the pricing policies and strategies. 12. Retailing and wholesaling. 13. Promotional strategies and process. 14. Social responsibility consumerism and ethics. 15. Role of advertising in marketing. 16. Public relations and Sales promotion. 17. Marketing planning strategies audit and control. 18. International marketing. 19. Rural and global marketing in India. 20. Online marketing. Leading cases to modern marketing management. Glossary. Index. Modern Marketing Management plays a vital role in the current marketing environment. Marketing principles are explained in the chapter Foundations of Marketing. The book emphasises the practical aspects of the subject as well as the concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing. Sufficient number of figures and comparative tables have been provided throughout the book for a better appreciation of typical business concepts. A student of marketing should also have a proper idea of the special issues involved in international marketing. A glossary of marketing terms and subject index has been made even more student friendly with text illustrations and diagrams. The authors have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. 2007 pp.