Persuasive messages process influence von benoit william (11 Ergebnisse)

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.…

Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Zustand: New. In English.

Zustand: New. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. Num Pages: 288 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JMR. Category: (P) Professional & Vocational. Dimension: 245 x 171 x 21. Weight in Grams: 500. . 2008. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 274 pages. 9.50x6.50x1.00 inches. In Stock.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.\* A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\* Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\* Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\* Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics.…

Hardcover. Zustand: Brand New. illustrated edition. 288 pages. 9.75x7.00x1.00 inches. In Stock.

Zustand: New. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. Num Pages: 288 pages, black & white tables, figures. BIC Classification: GTC; JMR. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 22. Weight in Grams: 668. . 2008. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…