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Verlag: New Riders, 2008
ISBN 10: 0321544234ISBN 13: 9780321544230
Buch Signiert
Zustand: Very Good. Signed Copy . Signed by Mooney on title page. (marketing).
Verlag: New Riders, 2008
ISBN 10: 0321544234ISBN 13: 9780321544230
Buch
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Verlag: Pearson Education (US), United States, 2008
ISBN 10: 0321544234ISBN 13: 9780321544230
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance-On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Pearson Education, Limited, 2008
ISBN 10: 0321544234ISBN 13: 9780321544230
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Pearson Education, Limited, 2008
ISBN 10: 0321544234ISBN 13: 9780321544230
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.