Multimodal metaphor (9 Ergebnisse)

Hardcover. Zustand: Sehr gut. XIV, 470 S.; Ill. Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 801.

Taschenbuch. Zustand: Neu. Going Up Is Always Good | A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure | María Ibáñez Arenós | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786203855067 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Hardcover. Zustand: Brand New. 232 pages. 9.50x6.50x0.75 inches. In Stock.

Hardcover. Zustand: Gut. XIV, 470 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. w01154 9783110205152 Sprache: Englisch Gewicht in Gramm: 1000.

Zustand: New. In English.

Zustand: New. pp. xiv + 470 115 Figures, Illus.

Hardcover. Zustand: Brand New. 1st edition. 470 pages. 9.25x6.75x1.25 inches. In Stock.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - 'Metaphor studies' has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.…

Zustand: New. 2009. Hardcover. . . . . . Books ship from the US and Ireland.