Micro macro dealing uncertainties (7 Ergebnisse)

Gebunden. Zustand: New.

Zustand: New.

Taschenbuch. Zustand: Neu. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace | Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference | Felipe Pantoja (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxxix | Englisch | 2023 | Springer | EAN 9783030898854 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Thefocus ofthevolume is ondealing withuncertainties and challenges within theglobal marketplace brought bydigital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in thesharing economy and offer collaborative consumption opportunities. Featuring contributions presented atthe2020 Academy ofMarketing Science (AMS) Virtual Annual Conference, theenclosed contributions assess theimpact ofthese radical and disruptive innovations onlong-standing incumbents and traditional industries, as well as consumer experiences. Founded in1971, theAcademy ofMarketing Science is an international organization dedicated topromoting timely explorations ofphenomena related tothescience ofmarketing in theory, research, and practice. Among its services tomembers and thecommunity atlarge, theAcademy offers conferences, congresses, and symposia that attract delegates fromaround theworld. Presentations fromthese events are published in this Proceedings series, which offers a comprehensive archive ofvolumes reflecting theevolution ofthefield. Volumes deliver cutting-edge research and insights, complementing theAcademy's flagship journals, theJournal oftheAcademy ofMarketing Science (JAMS) and AMS Review. Volumes are edited byleading scholars and practitioners across a wide range ofsubject areas in marketing science. …

Paperback. Zustand: Brand New. 643 pages. 9.25x6.10x1.30 inches. In Stock.