Measuring advertising effectiveness (15 Ergebnisse)

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

gebundene Ausgabe. Zustand: Gut. 399 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 810. …

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN.…

Paperback. Zustand: Brand New. 410 pages. 12.00x5.00x3.60 inches. In Stock.

Hardcover. Zustand: Very Good. 0899309844 Very Good; Hardcover with Jacket; 1996, Praeger Publishing; Jacket is glossy with no tears; Light wear to boards; Pages clean & unmarked; Good binding with straight spine; Dark blue dust jacket with title in white lettering; 280 pages; "Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing," by Arch G. Woodside.…

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780805828122.…

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780805828122.…

Taschenbuch. Zustand: Neu. Advertising Efficiency and Effectiveness in the Palestinian Banking Sector | A Quest for Measuring Parameters | Mohammad Zedan Salem (u. a.) | Taschenbuch | 344 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306804 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Zustand: New. This study aims to show that the effectiveness of image and linkage advertising can be measured and to show how to do it. It provides a 20-step process model of how low and high involvement advertising work, and covers evaluating the effectiveness of competing advertising media. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 582. . 1996. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 244 pages. 9.50x6.25x1.00 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 424 pages. 9.25x6.25x1.25 inches. In Stock.

Gebunden. Zustand: New. William D. WellsThis volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- Measuring Advertising Effectiveness -- the.

Hardcover. Zustand: Brand New. 1st edition. 424 pages. 9.50x6.25x1.25 inches. In Stock.

Buch. Zustand: Neu. Neuware - This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- 'Measuring Advertising Effectiveness' -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike. …