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Verlag: Wiley, 2024
ISBN 10: 1394177100ISBN 13: 9781394177103
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Wiley Mär 2024, 2024
ISBN 10: 1394177100ISBN 13: 9781394177103
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\* A best-practice, step-by-step process for coordinating marketing strategy and planning\* Methods to create powerful, differentiated value propositions\* Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\* Lessons from the leaders on how to embed world-class marketing within the organisation.Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.