Marketing essentials (Mehr als 1.200 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. ". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter. Enhance the metadata that yields proven resultsBoost title discoveryIncrease online conversion ratesSave time and money.…

Paperback. Zustand: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. Reissue. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience-for you and your students. It will help you to: - Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.- Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.- Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.- Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.…

Paperback. Zustand: Fair. Reissue. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Zustand: Fair. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.…

Paperback. Zustand: Very Good. 5. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition.

Paperback. Zustand: Fair. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning.…

Paperback. Zustand: Good. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning.…

Paperback. Zustand: Good. Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.…

Hardback. Zustand: Fair. Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships. The 2016 copyright includes updated content on the growth of online advertising and strategies, decline of print newspapers, social media marketing strategies, privacy and identity protection, and web analytics.…

Hardback. Zustand: Good. Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships. The 2016 copyright includes updated content on the growth of online advertising and strategies, decline of print newspapers, social media marketing strategies, privacy and identity protection, and web analytics.…

Hardback. Zustand: Good. Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.…

Paperback. Zustand: Good. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects.  A continuing case and corresponding data sets included.    Available with McGraw-Hill Connect® and SmartBook 2.0.…

Paperback. Zustand: Fair. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects.  A continuing case and corresponding data sets included.    Available with McGraw-Hill Connect® and SmartBook 2.0.…

Paperback. Zustand: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardback. Zustand: Fair.

Paperback. Zustand: Good. The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.  We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today?s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market.…

Paperback. Zustand: Very Good. The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.  We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today?s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market.…

Paperback. Zustand: Good. New Fifth Edition of Essentials of Health Care Marketing coming in March 2 2 . Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. …

Paperback. Zustand: Fair. New Fifth Edition of Essentials of Health Care Marketing coming in March 2 2 . Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. …

Paperback. Zustand: Very Good. 4. Contains NEW UNOPENED access code. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Fair. 7. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Good. Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms.

Paperback. Zustand: Good. No matter how skilled you are, how experienced, how many years you've been in business, or how much you love what you do, if you do not have a commanding presence on every platform, you will continue to struggle, continue to be underpaid and under-recognized, and continue to labor to attract recognition. The ability to speak and communicate with confidence and charisma is the single, critical factor that eliminates each of those obstacles more quickly than anything else. -Instead of having to find your public, the public finds you. -You no longer have to seek partners, you choose the ones you want to work with. -Most important, you no longer have to beg people to work with you, they beg you to work with them. Best of all, you attract raving fans who will gladly pay you what you're worth. Speakrets(R) is all about that, and more. Ruth Sherman is a strategic communications consultant who works with corporate leaders and international public figures. Her clients hail from the A-List of international business and Hollywood. Three clients have won Oscars and one the Pulitzer Prize.…

Paperback. Zustand: Very Good. No matter how skilled you are, how experienced, how many years you've been in business, or how much you love what you do, if you do not have a commanding presence on every platform, you will continue to struggle, continue to be underpaid and under-recognized, and continue to labor to attract recognition. The ability to speak and communicate with confidence and charisma is the single, critical factor that eliminates each of those obstacles more quickly than anything else. -Instead of having to find your public, the public finds you. -You no longer have to seek partners, you choose the ones you want to work with. -Most important, you no longer have to beg people to work with you, they beg you to work with them. Best of all, you attract raving fans who will gladly pay you what you're worth. Speakrets(R) is all about that, and more. Ruth Sherman is a strategic communications consultant who works with corporate leaders and international public figures. Her clients hail from the A-List of international business and Hollywood. Three clients have won Oscars and one the Pulitzer Prize.…