Linguistic units (25 Ergebnisse)

Broschiert. Zustand: Gut. 143 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Einbandkanten sind leicht bestoßen. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 250.…

Broschur. Zustand: gut. 143 S., 23 cm, Aufkleber, Bibliotheksexemplar. Sprache: eng.

Softcover. Zustand: Gut bis sehr gut. Ohne Schutzumschlag. 1. Auflage. (Janua Linguarum, 12); 143 pages.

Zustand: Good. Volume 9. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0387072411. …

Hardcover. Zustand: Good. 1st Edition. 131 p. [COMMUNICATION AND CYBERNETICS ; 9].

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Münster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means 'to turn towards', thus one of the central and obvious aims of advertising is to get the recipient's attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group and thus consciously intends to benefit from the textual components of an advertisement, either directly and commercially or indirectly through an enhanced brand image (Goddard, 1998: 7). Hence advertising texts often involve a complex interpretation of the reader decoding the message (Goddard, 1998: 10). Developing a persuasive and successful advert demands a high degree of creativity and linguistic skills (Bell, 1995: 32). Besides metaphors, puns or alliterations, phraseological units are frequently used as a popular tool in advertising language (Bell, 1995: 32; Fiedler, 2007: 103).In the following, my focus will be on the topic of modification of phraseological units in advertising as beneficial influencer on the audience's attitude towards a product, using the example of a print advert of Volkswagen's 'As sun as possible' campaign for the Beetle Cabriolet. The aim of this work is to prove the relevance and the favourable effects of transformed phraseological units in an empirical study dealing with the advert of Volkswagen. Phraseological Units are modified in the 'As sun as possible' campaign of Volkswagen to profit from the underlying original meaning and to add a personalised meaning fitting the particular product in order to favourably and efficiently affect the relevant audience.In order to show this, the present work will first create a theoretical basis about the concept of phraseological units. There, I will concentrate on the terminology and explain central features of phraseological units and how they are used in adverts. Then I will initially consider the possibilities for a modification of phraseological units on a general basis. In the following, this knowledge will be expanded by an elaboration of the most frequently used techniques for modification in advertising and an explanation of the advantages and challenges. This theoretical knowledge about phraseological units and their features will be exemplarily applied to the 'As sun as possible' campaign of Volkswagen.…

hardcover. Zustand: Fine. Brand New! Sealed in publisher's shrinkwrap. Never opened! No signs of wear.

hardcover. Zustand: New. Sealed in plastic.

Hardcover. Zustand: Brand New. 204 pages. 10.00x6.75x0.50 inches. In Stock.

Mouton & Co. N. V.S-Gravenhage 1960. 143 pp. Printe wrapper. Library stamps. Fine condition. (Janua Linguarum Nr. XII).

Zustand: New.

Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Taschenbuch. Zustand: Neu. Cognitive, Pragmatic and Lingua-cultural Peculiarities | Of English and Uzbek Linguistic Time-Expressing Units | Gulnoza Boltakulova | Taschenbuch | Englisch | 2023 | LAP LAMBERT Academic Publishing | EAN 9786207450602 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Zustand: New. In English.

Zustand: New.

Zustand: New. In English.

Buch. Zustand: Neu. Neuware - This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Paperback. Zustand: Brand New. reprint edition. 148 pages. 9.40x6.70x0.40 inches. In Stock.

Zustand: New.

Hardcover. Zustand: Brand New. illustrated edition edition. 220 pages. 8.75x5.75x0.75 inches. In Stock.

Zustand: New. 2013. Hardcover. . . . . . Books ship from the US and Ireland.

Softcover. Zustand: gut. Linguistic units and items (Communication and cybernetics ; 9) In englischer Sprache. pages.

ix + 131pp., 25cm., hardcover (editor's grey cloth), in the series "Communication and Cybernetics" volume 9, very good condition, ISBN 3-540-07241-1 & 0-387-07241-1, T82556.

Tapa blanda. Zustand: Bueno. Palgrave Macmillan, 2004, Inglés.