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  • Sprache: Englisch

    Verlag: Packt Publishing Limited, 2019

    1788839528 / 9781788839525

    • Softcover

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    Paperback. Zustand: Good. Create powerful data visualizations and unlock intelligent business insights with Tableau Key Features Explore all the latest Tableau 2019 features and redefine business analytics for your organization Create impressive data visualizations and interactive dashboards to get insights from your data Learn effective data storytelling to transform how your business leverages data and makes decisions Book DescriptionTableau is the gold standard of business intelligence and visual analytics tools in every industry. It enables rapid data visualization and interpretation with charts, graphs, dashboards, and much more. Updated with the latest features of Tableau, this book takes you from the foundations of the Tableau 2019 paradigm through to advanced topics. This third edition of the bestselling guide by Tableau Zen Master, Joshua Milligan, will help you come to grips with updated features, such as set actions and transparent views. Beginning with installation, you'll create your first visualizations with Tableau and then explore practical examples and advanced techniques. You'll create bar charts, tree maps, scatterplots, time series, and a variety of other visualizations. Next, you'll discover techniques to overcome challenges presented by data structure and quality and engage in effective data storytelling and decision making with business critical information. Finally, you'll be introduced to Tableau Prep, and learn how to use it to integrate and shape data for analysis. By the end of this book, you will be equipped to leverage the powerful features of Tableau 2019 for decision making. What you will learn Develop stunning visualizations that explain complexity with clarity Explore the exciting new features of Tableau Desktop and Tableau Prep Connect to various data sources to bring all your data together Uncover techniques to prep and structure your data for easy analysis Create and use calculations to solve problems and enrich analytics Master advanced topics such as sets, LOD calcs, and much more Enable smart decisions with clustering, distribution, and forecasting Share your data stories to build a culture of trust and action Who this book is forThis Tableau book is for anyone who wants to understand data. If you?re new to Tableau, don?t worry. This book builds on the foundations to help you understand how Tableau really works and then builds on that knowledge with practical examples before moving on to advanced techniques. Working experience with databases will be useful but is not necessary to get the most out of this book.…

  • Sprache: Englisch

    Verlag: Packt Publishing Limited, 2019

    1788839528 / 9781788839525

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Very Good. Create powerful data visualizations and unlock intelligent business insights with Tableau Key Features Explore all the latest Tableau 2019 features and redefine business analytics for your organization Create impressive data visualizations and interactive dashboards to get insights from your data Learn effective data storytelling to transform how your business leverages data and makes decisions Book DescriptionTableau is the gold standard of business intelligence and visual analytics tools in every industry. It enables rapid data visualization and interpretation with charts, graphs, dashboards, and much more. Updated with the latest features of Tableau, this book takes you from the foundations of the Tableau 2019 paradigm through to advanced topics. This third edition of the bestselling guide by Tableau Zen Master, Joshua Milligan, will help you come to grips with updated features, such as set actions and transparent views. Beginning with installation, you'll create your first visualizations with Tableau and then explore practical examples and advanced techniques. You'll create bar charts, tree maps, scatterplots, time series, and a variety of other visualizations. Next, you'll discover techniques to overcome challenges presented by data structure and quality and engage in effective data storytelling and decision making with business critical information. Finally, you'll be introduced to Tableau Prep, and learn how to use it to integrate and shape data for analysis. By the end of this book, you will be equipped to leverage the powerful features of Tableau 2019 for decision making. What you will learn Develop stunning visualizations that explain complexity with clarity Explore the exciting new features of Tableau Desktop and Tableau Prep Connect to various data sources to bring all your data together Uncover techniques to prep and structure your data for easy analysis Create and use calculations to solve problems and enrich analytics Master advanced topics such as sets, LOD calcs, and much more Enable smart decisions with clustering, distribution, and forecasting Share your data stories to build a culture of trust and action Who this book is forThis Tableau book is for anyone who wants to understand data. If you?re new to Tableau, don?t worry. This book builds on the foundations to help you understand how Tableau really works and then builds on that knowledge with practical examples before moving on to advanced techniques. Working experience with databases will be useful but is not necessary to get the most out of this book.…

  • Sprache: Englisch

    Verlag: O'Reilly Media, 2015

    1491912766 / 9781491912768

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Very Good. In this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example.…

  • Sprache: Englisch

    Verlag: O'Reilly Media, 2015

    1491912766 / 9781491912768

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. In this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example.…

  • Sprache: Englisch

    Verlag: O'Reilly Media (edition 1), 2015

    1491912766 / 9781491912768

    • Softcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

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    Paperback. Zustand: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world datasets together to teach you how to approach analytics problems by example.…

  • Sprache: Englisch

    Verlag: Loves Data, 2015

    0994390408 / 9780994390400

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share. …

  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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    Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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    Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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    Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: O'Reilly Media, 2015

    1491912766 / 9781491912768

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    Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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  • Sprache: Englisch

    Verlag: Packt Publishing, 2015

    1783555130 / 9781783555130

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  • Sprache: Englisch

    Verlag: Packt Publishing, 2019

    1789954398 / 9781789954395

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  • Sprache: Englisch

    Verlag: Packt Publishing (edition ), 2017

    1787281868 / 9781787281868

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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  • Sprache: Englisch

    Verlag: O'Reilly Media, 2017

    1491972955 / 9781491972953

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    Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Loves Data, 2015

    0994390408 / 9780994390400

    • Softcover

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    Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Loves Data, 2015

    0994390408 / 9780994390400

    • Softcover

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  • Sprache: Englisch

    Verlag: Wiley (edition 1), 2014

    111875350X / 9781118753507

    • Hardcover

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    Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: Pearson Education (US), 2014

    0133552527 / 9780133552522

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Hardback. Zustand: Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

  • Sprache: Englisch

    Verlag: O'Reilly Media, Incorporated, 2017

    1491972955 / 9781491972953

    • Softcover

    Anbieter: Better World Books, Mishawaka, IN, USABetter World Books

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    Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: O'Reilly Media (edition 2), 2017

    1491972955 / 9781491972953

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    Paperback. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.