invisible effects rethinking writing von mays (2 Ergebnisse)

Hardcover. Zustand: Sehr gut. XII, 196 p. ; ill. In very good condition. - INTRODUCTION: WRITING EFFECTS, COMPLEX SYSTEMS, AND EMERGENCE -- An Opening Example: Keeping Knoxville Scruffy -- Each chapter of this book will begin with a short secrion set off from the rest of the text, that is meant to illustrate how the principles of complex Systems discussed in the chapter can add to or transform our understanding of writing practices, writing pedagogy, or rhetorical inquiry. The purpose of this format is to providc, up front in each chapter, concrctc cxamples that help reveal why Systems theory principles matter for teaching, writing, and analysis. The rest of the chapter will be a mix of discussion and explication ofthat chaptcr's pritnary conceptual focus. For this Introduction, the opening section is a Condensed offshoot of the opening example featured in Chapter 2. -- -- As Jenny Edbauer Rice describes in her well-known (to rhetoric and writing scholars) article about the rhetorical significance of the slogan "Keep Austin Weird" (Edbauer), the phrase rose to prominence in Austin in the early 2000s, and quickly becamc a rallying crya proclamation of iden-tity for the city and its residents that spoke to their pride in the unique character of the city that they thought was being lost as a result of massive gentrification transforming the area. The phrase also spawned a cas-cade of variations, each retaining the basic structure of the original, but with a twist (The University of Texas Liberal Arts collcge's t-shirts read-ing "Keep Austin Liberal Arts" were one example of a populär Variation [Edbauer 17-18]). It should be noted that these textual variations, while somewhat diverse in their intent, were all tied to the same cultural, geo-graphical, social, and historical exigencics present in that locality in that time period. However, the success of "Keep Austin Weird" also inspired other cities to launch their own, similaT slogans, in an effort to re-create the same generative effect Austin's slogan scemed to have on urban devei-opmcnt. Never mind that the Austin slogan emerged in largc part as an oppositional response to the urban development of the region; these other cities saw it as causing what came to he known as Austin's "coolness," which ostensibiy manifested in visual effects such as increased development, more commerce, and more Jobs in the region. In this case, many city leaders expectedoften erroneouslythat they could mimic the "coolness" of Austin via the effects of a slogan similar to "Keep Austin Weird". -- The city of Knoxville, Tennessee, and its moniker, the "Scruffy Little City," is a helpful Illustration of such misguidcd cxpectations. While that slogan dates back to 1980 (McElroy), it was more recently rccast as "Keep Knoxville Scruffy," a move that was specifically inspired by "Keep Austin Weird" (Markley and Sharma .385). The appeal behind the attempted appropriation is clear. As geographers Scott Markley and Madhuri Sharma describe in their research into urban and suburban gentrificarion, this kind of slogan is part of a branding strategy designed to market a city's "cultural heritage, local history, and/or distinet 'way of life,' which can only be expe-rienced by visiting or living there." This strategy in turn allows the city to extract higher rents from businesses on the basis that those businesses would have "exclusivc ownership over some apparently distinet and non-replicahle social, cultural, physical, and/or experiential landscape" (386). ISBN 9781433186837 Sprache: Englisch Gewicht in Gramm: 407.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Invisible Effects directly engages systems and complexity theory to reveal how the effects of writing and writing instruction work in deferred, disguised, and unexpected ways. The book explains how writing and language that exist in 'writing systems' can indirectly (though powerfully) affect people and environments in sometimes distant contexts. In so doing, the book takes on a question central to rhetoric and writing throughout its long history but perhaps even more pressing today: how do we recognize and measure the e ects of writing when those effects are so tangled up with our complex material and discursive environments The surprisingly powerful effects explored here suggest new ways of thinking about and teaching writing and the applications, lessons, and examples in the text precisely model what this thinking and teaching might look like.This book is primed to serve as an important addition to reading lists of scholars and graduate students in Writing Studies and Rhetoric and should appear on many syllabi in courses on writing and writing instruction and on rhetoric, both introductory and advanced. As well, the book's advocacy for the unrecognized potential impact of writing instruction makes it appealing for writing program directors and any potential university faculty, administrators, and non-academics interested in the importance and the efficacy of writing instruction. This book is also a useful resource for scholars and graduate students specializing in Writing Across the Curriculum, as the text provides a useful way to shift the conversation and communicate about writing across disciplines.