Handbook e tourism (5 Ergebnisse)

Paperback. Zustand: Brand New. 132 pages. 8.66x5.91x0.30 inches. In Stock.

Paperback. Zustand: Brand New. 132 pages. 8.66x5.91x0.30 inches. In Stock.

Buch. Zustand: Neu. Neuware - Introduction to E-Tourism: Provide an overview of e-tourism, focusing on how digital technologies are transforming the tourism industry through online platforms, virtual experiences, and mobile accessibility. Online Travel Services: Discuss the rise of online travel agencies (OTAs), booking engines, and meta-search platforms that allow travelers to plan, compare, and book trips conveniently and cost-effectively. Digital Marketing in Tourism: Explore digital marketing strategies such as SEO, social media marketing, content creation, and influencer partnerships used to attract and engage global travelers. Tourism Information Systems: Highlight the role of information and communication technologies (ICT) in managing and delivering tourism services, including CRM systems, digital payment gateways, and cloud-based booking software. Virtual and Augmented Reality: Examine the growing use of VR and AR in offering immersive travel previews, virtual tours of destinations, and enhanced visitor experiences at tourist sites. Data Analytics and Personalization: Discuss how big data and analytics are used to understand traveler behavior, predict trends, and offer personalized travel experiences based on preferences and browsing history. Smart Tourism and IoT: Introduce smart tourism concepts powered by IoT devices and smart infrastructure, enabling seamless, real-time services and efficient destination management. Challenges and Future Trends: Address key challenges such as cybersecurity, digital literacy, and platform competition, while exploring future directions like AI-powered chatbots, blockchain in travel, and sustainable e-tourism practices.…

Hardcover. Zustand: Brand New. 2035 pages. 9.25x6.10x4.50 inches. In Stock.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leadingexpertsfrom around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues - and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well asindustry professionals. As with all volumes in Springer's Major Reference Works program, readers will benefit from access to a continually updated online version.…