Exploring innovation digital world (7 Ergebnisse)

Hardcover. Zustand: Brand New. 352 pages. 5.98x0.81x9.02 inches. In Stock.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Exploring Innovation in a Digital World | Cultural and Organizational Challenges | Federica Ceci (u. a.) | Taschenbuch | Lecture Notes in Information Systems and Organisation | x | Englisch | 2021 | Springer | EAN 9783030878412 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Innovation is occurring at a rapid pace in digital work and demands increasing attention from academic scholars. In line with this demand, this book aims to provide an overview of recent advances in studies of innovation and technology in the digital space. The book addresses the cultural elements influencing the diffusion and adoption of digital technologies, the pervasive role of social media, the organizational challenges of digital transformations, and finally specific emerging technologies such as artificial intelligence and distributed ledger technology. The plurality of views offered makes this book particularly relevant to practitioners, academics, and policymakers, and provides an up-to-date view of the latest developments in Information Systems. It gathers a selection of the best papers (double-blind peer-reviewed) presented at the annual conference of the Italian AIS Chapter in October 2020 in Pescara, Italy.…

Hardcover. Zustand: Brand New. 355 pages. 5.83x0.81x8.27 inches. In Stock.

Zustand: New. 2026. hardcover. . . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.…