Verlag: Creative Media Partners, LLC Jul 2023, 2023
ISBN 10: 1021434752 ISBN 13: 9781021434753
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware.
Verlag: Creative Media Partners, LLC Aug 2024, 2024
ISBN 10: 1019585471 ISBN 13: 9781019585474
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.