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Verlag: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Buch
Zustand: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Verlag: Harper Business (edition 1), 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Hardcover. Zustand: Fair. 1. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: HarperCollins Publishers, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st. Used book that is in clean, average condition without any missing pages.
Verlag: HarperCollins Publishers, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: HarperCollins Publishers, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: HarperCollins Publishers, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: HarperCollins Publishers, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: HarperCollins Publishers, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Harper Collins Pb, 2000
ISBN 10: 0006531849ISBN 13: 9780006531845
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Harper Business, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Harper Business, 1999
ISBN 10: 0002571285ISBN 13: 9780002571289
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: HarperCollins Publishers Limited, 1999
ISBN 10: 0002571285ISBN 13: 9780002571289
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: HarperBusiness 24/02/1999, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Harper Business, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: Ammareal, Morangis, Frankreich
Buch
Softcover. Zustand: Bon. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: HarperCollins Business, 1999
ISBN 10: 0002571285ISBN 13: 9780002571289
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day. A tan to the page edges/pages.
Verlag: Harper Business, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: medimops, Berlin, Deutschland
Buch
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Buch Signiert
Zustand: As New. Signed Copy . Very Good dust jacket. Signed by author on title page.
Verlag: Harper Business, 1999
ISBN 10: 0002571285ISBN 13: 9780002571289
Anbieter: ThriftBooksVintage, Tukwila, WA, USA
Buch Signiert
Hardcover. Zustand: Good. No Jacket. Dust jacket missing. SIGNED by the author. Shelf and handling wear to cover and binding, with general signs of previous use. Secure packaging for safe delivery. 1.2. signed by author.
Verlag: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya-Cola," Sergio Zyman, two-time marketing czar of Coca-Cola and today quite possibly the most famous marketer--and marketing gadfly--in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Over a combined thirteen-year period, Zyman directed a zestful multibillion-dollar marketing effort, masterminding such timeless campaigns as "Coke Is It!" and "Always Coca-Cola," that resulted in sales of more than 15 billion cases of Coke products per year to over 5 billion consumers in 190 countries. In The End of Marketing As We Know It, Zyman reveals, with characteristic flair, the counterintuitive and often provocative marketing strategies and tactics that earned him the nickname "Aya-Cola" on Madison Avenue and helped to increase the market value of The Coca-Cola Company from a mere $56 billion to an astounding $193 billion in just five years. Shattering the mystique surrounding the discipline of marketing and upending the tradition of creating popular, crowd-pleasing ads and promotions, Zyman recounts such illuminating anecdotes as why he decided not to rerun the much-loved "I'd like to teach the world to sing" Coke commercial and why "feel-good" marketing is pointless unless it results in sales. He also explores: Why marketing isn't an art but a science How a well-honed strategy is more important to your success than what your ads say How everything communicates--and what that means to consumers The rise of consumer democracy--and the threat of consumer communism How marketing locally is necessary to build global equity Why marketing is too important to be left to the marketing department How ad agencies are fixated on the wrong things And why: It's crucial to increase your marketing budget--not to cut it--when sales are down Megabrands are a terrible idea, but huge brands are a great idea It's suicide to base your sales projections on previous performance You must be focused on profit, not volume for volume's sake It's sometimes necessary to enter a category just to kill it All marketers must be accountable to shareholders Visionary and rogue, The End of Marketing As We Know It captures a seismic shift in marketing, from the master of the trade.EAN: 9780887309861 Tipo: Libros Categoría: Título: The End of Marketing as We Know ItAutor: Zyman, Sergio Editorial: Harper Business Idioma: EN Páginas: 272 Peso: 550.
Verlag: HarperBusiness, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Buch
Gebundene Ausgabe. Zustand: Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Deutsch Gewicht in Gramm: 469.
Verlag: Harper Business, 2000
ISBN 10: 0887309836ISBN 13: 9780887309830
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Buch
Paperback. Zustand: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Very good. Clean text. Email for further information.
Verlag: Harper Business
Anbieter: Librodifaccia, Alessandria, AL, Italien
Zustand: Buone. inglese Condizioni dell'esterno: Buone Condizioni dell'interno: Ottime.
Verlag: HarperCollins Business, 1999
ISBN 10: 0002571285ISBN 13: 9780002571289
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Buch Erstausgabe
Zustand: Very Good. 1999. First Edition. Hardcover. Clean copy in good distwrapper. . . . .