digital virtual consumption (14 Ergebnisse)

Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

(Routledge Studies in Innovation, Organization and Technology) Appears as-new. Bright copy in tight binding. Used - Very Good. VG hardback (no dust jacket) Used - Very Good. VG hardback (no dust jacket).

Zustand: New. In.

Zustand: Good. Volume 23. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781138203075.

Zustand: New. pp. 244.

Zustand: New. In.

Paperback. Zustand: Brand New. reprint edition. 244 pages. 9.10x6.00x0.63 inches. In Stock.

Zustand: New. Editor(s): Molesworth, Mike; Denegri-Knott, Janice. Num Pages: 244 pages, 7 black & white illustrations, 2 black & white tables, 5 black & white line drawings. BIC Classification: JFDV; JFFT; KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 449. . 2016. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Value Realization in the Phygital Reality Market | Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds | Lin Huang (u. a.) | Taschenbuch | Kobe University Monograph Series in Social Science Research | xix | Englisch | 2024 | Springer | EAN 9789819941315 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term 'phygital reality market' is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term 'phygital reality market' is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

Hardcover. Zustand: Brand New. 1st edition. 244 pages. 9.00x6.00x0.75 inches. In Stock.

Zustand: New. Editor(s): Molesworth, Mike; Denegri-Knott, Janice. Num Pages: 244 pages, 7 black & white illustrations, 2 black & white tables, 5 black & white line drawings. BIC Classification: JFDV; JFFT; KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 150 x 17. Weight in Grams: 470. . 2012. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.