Database marketing analyzing managing (11 Ergebnisse)
Sprache: Englisch
Verlag: New Age International Publisher 2010
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
- Internationale Ausgabe
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed… on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: Springer 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
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Sprache: Englisch
Verlag: Springer 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
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Zustand: New. In.
Sprache: Englisch
Verlag: Springer 2008
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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Weitere BilderSprache: Englisch
Verlag: Springer US, New York, N.Y. 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
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Taschenbuch. Zustand: Neu. Database Marketing | Analyzing and Managing Customers | Robert C. Blattberg (u. a.) | Taschenbuch | International Series in Quantitative Marketing | xxiv | Englisch | 2009 | Springer US, New York, N.Y. | EAN 9781441903327 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 691…21 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer-Verlag New York Inc. Apr 2009 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-…from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
Sprache: Englisch
Verlag: Springer 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Paperback. Zustand: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
Sprache: Englisch
Verlag: Springer 2009
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, DeutschlandBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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Softcover. Zustand: gut. Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18) In deutscher Sprache. pages.
Weitere BilderSprache: Englisch
Verlag: Springer US 2008
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
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Taschenbuch. Zustand: Neu. Database Marketing | Analyzing and Managing Customers | Robert C. Blattberg (u. a.) | Taschenbuch | xxiv | Englisch | 2008 | Springer US | EAN 9780387725789 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbiete…r: preigu.
Sprache: Englisch
Verlag: Springer New York, Springer New York 2008
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform… and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
Sprache: Englisch
Verlag: Springer Verlag 2008
Serie: International Series in Quantitative Marketing, Buch 5 von 8. Buch 5 von 8 - International Series in Quantitative Marketing
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Hardcover. Zustand: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
