Customers behavior retail chain (1 Ergebnisse)
- Hardcover
Anbieter: Vedams eBooks (P) Ltd, New Delhi, IndienVedams eBooks (P) Ltd
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Neu
EUR 10,79
EUR 17,50 VersandVersand von Indien nach USAAnzahl: 5 verfügbar
Hardcover. Zustand: New. The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while t…hey have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis.
