Customer marketing method implement von curry jay (7 Ergebnisse)
- Hardcover
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- Hardcover
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- Hardcover
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Hardcover with. Zustand: used: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDEntrepreneurship; good hardcover with dustjacket; tear to dustjack spine heal; remainder mark bottom edge; 2 small spots top edge; dustjacket tips/edges bumped; dustjacket slight crease; clean pages; prompt shipping with tracking.
- Hardcover
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USARobinson Street Books, IOBA
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- Hardcover
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Hardcover. Zustand: Good. 256 pages. DJ slightly worn Today the hottest new area of marketing is Customer Relationship Management ( CRM) -- the discipline of identifying, attracting, and retaining a company s mo st valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companie…s, CRM expert Jay Curry, and his Internet- expert son, Adam Curry, have written a clear, step-by-step guide to profiting fr om this exploding movement, with strategies that are aimed at the small and medi um-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy- to-understand graphics, he introduces the customer pyramid -- segmented as Top, Big, Medium, and Small -- to help the reader visualize, analyze, and imp rove customer profitability. Success comes to those who follow this three-step C ustomer Marketing Strategy: (1) get new customers into your pyramid; (2) move cu stomers higher into your pyramid; (3) keep the customers in the pyramid. Combini ng practical how-to directives with vital CRM reference information, the book in cludes a case study, InterTech, that allows readers to see customer-focused st rategy in action. The final third of this practical, easy-to-read book is devote d to the Internet. Here Adam Curry introduces the Permission Pyramid and the e-Customer Marketing Pyramid to explain the nature of virtual customer relatio nships and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement cu rrent marketing and sales activities and ends with guidelines to test out the ne w paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasi.
