Consumer behaviour von hoyer wayne (8 Ergebnisse)

Hardback. Zustand: Good. Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.…

Zustand: New. pp. 724.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: As New. Unread book in perfect condition.

Zustand: New. KlappentextThe text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy a.

Paperback. Zustand: Brand New. 2nd edition edition. 472 pages. 10.75x8.35x1.26 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.…