Building communication theory (28 Ergebnisse)

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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 224 pages. 9.20x6.18x0.62 inches. In Stock.

Paperback. Zustand: Brand New. 224 pages. 9.20x6.18x0.62 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - In Building Theory in Political Communication, Gadi Wolfsfeld, Tamir Sheafer, and Scott Althaus present the first generalizable conceptual framework for political communication that is also falsifiable, explaining how media performance contributes to successful political performance across nations, regime types, and information systems. The book identifies three tensions in the current literature that have thus far prevented a general theory of political communication. The first is a vague understanding of what it means for media to exercise independence from politics. The second is a focus on media in wealthy, Western, and democratic countries. The third is a tendency to build interpretive frameworks that pose as theories, but that cannot be tested. To address these three tensions, this book adapts, refines, and extends the Politics-Media-Politics (PMP) principle, which states that variations in political ecosystems have a major impact on media systems, values, practices, and resources, which can then have dependent, independent, and conditional effects on political processes. With an emphasis on international comparative studies encompassing diverse political systems, the authors move beyond the field's Western focus to show that PMP is useful in a wide range of contexts and subfields. A sophisticated and timely intervention in the field of political communication, this volume presents the PMP principle to help political communication researchers adopt a broader perspective when attempting to ascertain the roles that communication plays in political processes.…

Zustand: New. &Uumlber den AutorGadi Wolfsfeld is Professor of Communication and Head of the Communication and New Media MA program at Reichman University s Sammy Ofer School of Communication.Tamir Sheafer .

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Paperback. Zustand: Brand New. 8th international edition edition. 198 pages. 8.50x6.00x0.50 inches. In Stock.

Paperback. Zustand: Brand New. 334 pages. 9.00x6.00x9.02 inches. In Stock.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Zustand: Neu. Neuware.

Hardcover. Zustand: Brand New. 224 pages. 9.49x6.34x0.67 inches. In Stock.

Buch. Zustand: Neu. Neuware - In Building Theory in Political Communication, Gadi Wolfsfeld, Tamir Sheafer, and Scott Althaus present the first generalizable conceptual framework for political communication that is also falsifiable, explaining how media performance contributes to successful political performance across nations, regime types, and information systems. The book adapts, refines, and extends the Politics-Media-Politics (PMP) principle, which states that variations in political ecosystems have a major impact on media systems, values, practices, and resources, which can then have dependent, independent, and conditional effects on political processes. With an emphasis on international comparative studies encompassing diverse political systems, the authors move beyond the field's Western focus to show that PMP is useful in a wide range of contexts and research literatures.…

Zustand: New. In English.

Zustand: New.

Hardcover. Zustand: Brand New. 1st edition. 184 pages. 9.00x6.25x0.75 inches. In Stock.

Buch. Zustand: Neu. Neuware - Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: - a critical assessment of strategies used in the 2000 United States Presidential election - branding as a means of establishing party values and winning support - the expanding roles of polls, focus groups and Internet-based research on elections - the relationship between foreign affairs/diplomacy and media/public relations - Quangos (Quasi-Autonomous Non-Governmental Organizations) - and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates. …

Hardcover. Zustand: Brand New. 320 pages. 9.00x6.00x0.95 inches. In Stock.