Verlag: LAP LAMBERT Academic Publishing Dez 2024, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 91,90
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty.Books on Demand GmbH, Überseering 33, 22297 Hamburg 300 pp. Englisch.
Verlag: LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
Sprache: Englisch
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 88,02
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.